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Tag: Asheesh Malhotra

  • He will report to Simi Sabhaney, CEO, Dentsu India

    Dentsu India gets Asheesh Malhotra to head Mumbai ops

    By A Correspondent

     

    Asheesh Malhotra
    Simi Sabhaney

    Dentsu India has roped in Asheesh Malhotra to head its Mumbai office. He will report to Simi Sabhaney, CEO, Dentsu India. His last stint was as Executive Director at PointNine Lintas.

     

    On Malhotra’s appointment, Sabhaney said: “We are truly delighted to have Asheesh come on board to lead the Mumbai operations. His experience of having led omni-channel functions makes him the perfect choice in line with our growth strategy and the changing media landscape”

     

    Added Malhotra on his new role: “My focus will be on building new partnerships and growing our existing client relationships. I believe that the age of transformation (from traditional to digital or vice versa) is over. If you haven’t hopped on to that wagon yet, you best not. You cannot be running an agency with a siloed mindset. DAN, with its true One P&L structure, has integration at its core and it brings together the best of creative minds, media, data and technology to bring the best ideas and value to our clients. In today’s context, this is true integration and I am truly excited to be part of this journey.”

     

     

  • Responsible for a national mandate, Malhotra has joined GolinOpinion with immediate effect and will be based out of Mumbai

    PointNine Lintas appoints Asheesh Malhotra as ED, Golin Opinion

     

     

    Asheesh Malhotra has quit his role as President at Bates CHI & Partners and has joined GolinOpinion, the PR division of PointNine Lintas as Executive Director. This marks a significant shift for Malhotra, who’s spent his entire career in creative agencies, as he ventures into the landscape of PR. At GolinOpinion, he will lead the strategic planning function and oversee the agency’s social media centre-of-excellence, the Bridge.

     

    Commenting on his appointment, Vikas Mehta – CEO, PointNine Lintas said: “Convergence of marketing disciplines is here to stay. An omni-channel marketing plan today is incomplete without elements like advocacy and conversations. To stay relevant, PR firms need brand practitioners in addition to PR experts. Asheesh has built blue-chip brands while working with India’s two most respected agencies, Lowe Lintas and Ogilvy. We’re delighted to have him back in the Lintas family and look forward to his contribution in further strengthening PointNine Lintas’ PR service-stack.”

     

    Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices. He was earlier a unit head looking after a large Unilever portfolio as well heading a global hub for Castrol and BP at Ogilvy.

     

    Malhotra will report to Ameer Ismail – President, GoinOpinion & Chief Growth Officer, PointNine Lintas. Welcoming Malhotra to the agency, Ismail said: “We have a vision to redefine PR. I am delighted that a senior professional, strategist and well-respected leader who has worn many hats in advertising is going to lead this audacious vision. As a part of this goal his experience in defining milestone campaigns for brands will further the kind of bold work do for our clients. His experience in planning, equips him to lead and build out our Explorer community. I am excited to have him on board.”

     

  • The campaign is led by a TV commercial directed by London based award winning film, creative and art director Harvey B Brown

    Jabong ups “Be You” positioning in new brand campaign

    By A Correspondent

    Jabong is back in action with its largest ever brand campaign. The campaign is a contemporary take on Jabong’s positioning of “Be You”, celebrating diversity. The campaign is led by a TV commercial directed by London based award winning film, creative and art director Harvey B Brown. Harvey has earlier created a fusion of high fashion and film collaborations with artists such as George Michael & Elton John among others. He is known globally for his well acclaimed commercials for Mont Blanc, Swatch, D&G, and closer home, for IndiGo Airlines, Incredible India and many others.

     

    Speaking about the campaign, Sanjeev Mohanty, CEO & MD, Jabong said: “This campaign marks the beginning of a new chapter for Jabong. Youth today are confident, comfortable in their skin and ready to make bold choices. They want to be fashionable, yet not be slave to a trend. You could be skinny, plus sized, bold, meek, short or tall – but you are who you are – and fashion helps you Be You. This campaign celebrates their choices, and makes our brand philosophy much more relevant in the current context. After strengthening our fundamentals in last few months, we are bringing the focus back to our brand.”

     

    Talking about the theme of his latest TV commercial for Jabong, Harvey B Brown said: “Fashion can be bold and brave and yet be within reach. Through this campaign, I want to break the stereotypes that limit the very creative expression that is needed to make a truly personalized fashion statement. Beauty in advertising is usually defined to fit set criteria. I wanted our styling to be contrarian and inspirational. So you’ll see young men and women wear shirts as colourful turbans, sweatshirts as pants, men’s trousers as women’s jackets, and so on.”

     

    Asheesh Malhotra – President, Head of Mumbai & Delhi, Bates CHI& Partners commented: “Fashion isn’t really understood well in our country. Most retailers and ecommerce aggregators have commoditized the category even further. Wearing /selling bright, pretty clothes and putting them on chiselled bodies is equal to fashion. Having spent a good part of his life in the industry, Sanjeev is very passionate about the category; his vision was very clear. He wanted to give fashion its due and redirect the conversation about fashion, which is beyond the fabric and talking to people who want to be fashionable and be comfortable with their bodies and not enslaved by trends. The team delivered a campaign which is rule bending yet not preachy.”

     

    Jabong is investing in a 360 degree marketing campaign extending across multiple media. The commercial will be on air on across all leading channels in entertainment, music, movies, sports and other genres on TV, supported by a large scale outdoor + cinema presence. On digital, this campaign is being promoted across YouTube, Facebook and multiple other digital properties.

     

  • Kelzai secrets has awarded its Natural Mineral Water business to Bates CHI&Partners

    Bates CHI&Partners to introduce Volcanic Water to India

    By A Correspondent

     

    In a multi agency pitch, Kelzai secrets has awarded its Natural Mineral Water business to Bates CHI&Partners.

     

    Mit Karia, Director, Kelzai Secrets Pvt. Ltd. said: “It is India’s first volcanic water in the premium natural mineral water category and a completely new product experience with which we are sure to win over customers. We are glad to partner with Bates in this task as they displayed their sharp creative thinking and a great enthusiasm for the brand.”

     

    Asheesh Malhotra, President & Head of Office Bates CHI Mumbai said: “It’s a recipe to brew a storm in the natural mineral water category. We are very excited to be part of Kelzai’s journey, right from its start.”

     

  • Asheesh will report to CEO Srikanth VS

    Asheesh Malhotra joins Bates CHI&Partners

    By A Correspondent

     

    Asheesh Malhotra

    Bates CHI&Partners has announced the appointment of Asheesh Malhotra as President and Head of Mumbai.

     

    Asheesh will report to CEO Srikanth VS. He will work closely with Chief Strategy Officer Sourabh Mishra and Chief Creative Officer Manmohan Anchan (Maac), NCD Sagar Mahabaleshwarkar and other members of the management team, to drive the India growth agenda.

     

    Announcing the appointment, V.S. Srikanth said, “Asheesh is one of the most talented people in our business today. In particular, he shines at growing existing client relationships and winning new business. His appointment is key to our growth agenda, by demonstrating fully our ability to deliver ‘Big Ideas for Ambitious Brands’.”

     

    Asheesh Malhotra commented, “Bates CHI&Partners is a true blue new model agency. It breaks the traditional mould of ‘in-house only talent and resources’, and instead practices true collaboration by pulling together the best resources that the world has to offer, especially in the disciplines of digital, social and retail. As a result, we can offer solutions that are designed to break through more quickly, thus saving clients loads of media bucks. Recent interactions with clients have reaffirmed the need for such a nimble and creative agency model.”

     

    Asheesh’s experience spans 18 years, including his term with Ogilvy Mumbai from where he moves to Bates CHI&Partners. He worked at Ogilvy from 2009 to 2014. His last position as Senior Vice President saw him leading the business on the largest Unilever portfolio – the Beverages division for South Asia. Besides Unilever, he also led the CASTROL lubricants global hub in India, BP corporate and a clutch of Financial businesses – Bank Of India, SBI Life Insurance and Federal Bank.