By A Correspondent
Ascent Meditech, an Indian multinational in consumer healthcare space, has continues its association with Bollywood superstar Hrithik Roshan for its flagship brand Flamingo – An Aid for a New Life. It communicates the ideology ‘what you do, ultimately matters’ and revolves around the central offering of pain management solutions to various lifestyle problems.
Said Rajiv Mistry, Founder and Managing Director, Ascent Meditech: “When the going gets tough, the tough gets going – this saying holds true for Indians as well as for Ascent. While Indians have put up a brave face against all odds and have adapted to the New Normal, we, at Ascent, have supported Indians with the introduction of products, which are of absolute necessity, today. In line with the sudden change in consumer behavior and mindset, brand Flamingo has crafted its new campaign under the umbrella thought of ‘what you do, ultimately matters’. The communication in the new campaign is purposeful and leaves the consumer with a decision to make amongst an existing practice versus a sustainable solution, when encountered with pain.”