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Tag: Asahi India Glass

  • The new partnership will build and scale up the digital footprint of AIS

    To The New wins digital mandate of Asahi Glass

    By Our Staff

     

    To The New, the digital services company, has bagged the digital marketing mandate of Asahi India Glass Ltd (AIS). The company will be responsible for integrated digital marketing.

     

    Vikram Khanna
    Vikram Khanna

    Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass, said: “AIS is India’s leading automotive and building glass company. With our recent association with TTN, we aim to accelerate our digital presence and have a deeper connect with our customers and influencers especially the end consumers in the automotive and architectural front with our brands – AIS Windshield Experts (India’s largest automotive glass repair and replacement service provider), AIS Windows (complete door and window solutions in uPVC and aluminum) and AIS Glasxperts (Design, supply and installation services for customized & innovative glass and fenestration solutions) via digital marketing. We strive to be present in the minds of our valuable customers at all times, through our digital touch-points apprising them of various initiatives, activities, and products/solutions that we offer.”

     

    Added Ramn Mitta, CMO and Co-founder, To The New: “AIS is a leader in glass manufacturing with products servicing the entire spectrum of demand in every domain. Our focus will be to artfully communicate the brands’ value proposition to its B2B and B2C audiences and deploy investments designed to deliver business objectives. We will also work towards enhancing brand awareness, recall, and customer experience across the digital spectrum. We are delighted to be designated as the official digital marketing partners of AIS and look forward to forging a relationship that is deep-rooted in growth and RoI driven strategies.”

     

  • Sohail Khan from Columbus India’s Mumbai Office will be spearheading this business

    Columbus India wins digital biz of AIS Glass

    By A Correspondent

     

    Columbus India has been appointed as the digital AOR for AIS Glass. The account was won following a pitch process across all the businesses of AIS Glass including architectural glass, automotive glass, consumer glass, AIS Windows, AIS Glasxperts, AIS Windshield Experts and AIS Car Fit Experts, and will be handled out of the agency’s Mumbai and Gurugram offices. Sohail Khan from Columbus India’s Mumbai Office will be spearheading this relationship along with a multifaceted cross functional team from across regions.

     

    Vikram Khanna

    Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass said: “AIS is India’s leading automotive and building glass company. We are trying to establish direct connect with our consumers in Automotive, Home and building market with our brands – AIS Windshield Experts, AIS Glasxperts and AIS Windows.  A strong agency for the ever-expanding digital space is required to keep us connected with consumers in digital world, and on-boarding Columbus India gives us that confidence to do so. AIS is happy to welcome Columbus India, a part of the Dentsu Aegis group… We have the confidence in this relationship to reach out to our consumers on the digital medium more closely and effectively.”

     

    Nitin Sabharwal

    Added Nitin Sabharwal, COO, Columbus India:“AIS glass is one of our most awesome wins in the recent past as this was one of the last pitches done by our late CEO Anurag Gupta himself and also due to the fact that we are actually helping AIS in their digital transformation across all platforms and digital assets.”

     

     

    Deven Dharamdasani

    Said Deven Dharamdasani, CEO, SVG Media: “It’s a matter of great pride for Columbus India to be the Brand Voice and the communication partner for AIS India. A brand that has been leading for over three decades in the glass industry to have placed their trust in us. We are excited to partner with them in their digital journey and hope to bring in the change in their social media brand communication and engagement with their audiences”.