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Tag: Asahi India Glass Ltd

  • Launch its new campaign for AIS Windows

    Asahi India Glass collaborates with Enormous

    By Our Staff

     

    Asahi India Glass Ltd. (AIS), has onboarded Enormous Brands, an independent creative agency, to create brand films for its complete doors and windows solutions brand, AIS Windows. With this campaign, AIS Windows is aiming to make a large impact in the doors and windows segment.

     

    Vikram Khanna, CMO and COO – AIS Consumer Glass, Asahi India Glass Ltd. said: ‘What was once a low involvement category in the interior of a home is now taking centre stage. We need communication that is engaging to create an impact in the market. AIS is extremely thrilled to have Enormous on board as our creative partner. We believe that Enormous is an idea-first agency with the right strategy and digital communication balance and that this partnership will help increase our ability to communicate with our target consumers in a more relevant manner.”

     

    Added Ashish Khazanchi, Managing Partner, Enormous Brands: “Asahi India Glass Ltd. (AIS) is a well-known brand in the Indian glass solutions market, and we are extremely honoured to be associated with them. We believe that there is substantial potential in the category and our goal is to make AIS Windows the first choice for system window and door solutions in India. The 3 films are unlike any other in the category, and we have tried to add an element of fun to them while also communicating the offerings of the brand”

     

  • The new partnership will build and scale up the digital footprint of AIS

    To The New wins digital mandate of Asahi Glass

    By Our Staff

     

    To The New, the digital services company, has bagged the digital marketing mandate of Asahi India Glass Ltd (AIS). The company will be responsible for integrated digital marketing.

     

    Vikram Khanna
    Vikram Khanna

    Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass, said: “AIS is India’s leading automotive and building glass company. With our recent association with TTN, we aim to accelerate our digital presence and have a deeper connect with our customers and influencers especially the end consumers in the automotive and architectural front with our brands – AIS Windshield Experts (India’s largest automotive glass repair and replacement service provider), AIS Windows (complete door and window solutions in uPVC and aluminum) and AIS Glasxperts (Design, supply and installation services for customized & innovative glass and fenestration solutions) via digital marketing. We strive to be present in the minds of our valuable customers at all times, through our digital touch-points apprising them of various initiatives, activities, and products/solutions that we offer.”

     

    Added Ramn Mitta, CMO and Co-founder, To The New: “AIS is a leader in glass manufacturing with products servicing the entire spectrum of demand in every domain. Our focus will be to artfully communicate the brands’ value proposition to its B2B and B2C audiences and deploy investments designed to deliver business objectives. We will also work towards enhancing brand awareness, recall, and customer experience across the digital spectrum. We are delighted to be designated as the official digital marketing partners of AIS and look forward to forging a relationship that is deep-rooted in growth and RoI driven strategies.”