MxMIndia

Tag: Arvind Vohra

  • The mobile company is also backing the Hyderabad and Delhi fests later this month

    Gionee sponsors just-concluded Sunburn

    By A Correspondent

     

    Smartphone-maker Gionee is sponsoring the season of premier music festival, Sunburn. The 4-day event concluded in Pune on December 31 and will be held in Hyderabad and Delhi on January 14 and 15 respectively.

     

    With marketing spend of Rs 600 crore for the current financial year; Gionee has sponsored some of the leading events in different areas like sports, Bollywood, fashion and music to enhance its brand presence in the country.

     

    Commenting on the association,  Arvind Vohra, Country CEO & MD, Gionee India said: “Sunburn has developed into an ultimate lifestyle festival experience and the scale has been growing with each passing year. 2016 has been a great year for us and with our enduring association to youth-centric initiatives like football, music festivals, international rock concerts, and roping in star Alia Bhatt we have been able to create an expression of an attitude that Gionee believes in thoroughly. With live music becoming increasingly popular among the millennial it is great to be a part of these events.”

     

    Gionee’s association with platforms such as Sunburn has been a requisite to the brand strategy which helped build its base and making it more relatable to its target audience, notes a communique.

     

  • The tagline 'Shine with metal' sums up what the S6 has to offer

    Gionee plays up the shine factor in S6 via new campaign

    By A Correspondent

     

    Gionee has unveiled its latest campaign that pitches it as an aspirational phone for those with a discerning taste for good things in life. The tagline `Shine with metal’ sums up what the S6 has to offer.

     

    Arvind Vohra, Country CEO & MD, Gionee India said, “Gionee has been creating benchmarks for itself in various aspects and believes in giving the consumers better than the best. The Gionee S6 guarantees a whole new experience with its elegant design and outstanding technology. Gionee S6 is a perfect amalgamation of looks and specs and has been crafted for our judicious consumers. The device is one of the first from Gionee to come in with VoLTE and has an 89% metal body encompassing a strong core.”

     

    Crafted from metal, the S6 blends elegant design with power packed features. The S6, particularly, demonstrates the only one of its kind and exceptional beauty while also providing a symmetric design and cambered design which fits right into your hand. The device comes with 89 per cent metal body with a shine cutting of 1.5mm. The S6 comes with a surface of 13.97cm (5.5) HD Super AMOLED Display with Gorilla glass 3 and a screen to body ratio of 77.8 per cent.

     

    The campaign has been conceived by And And Brand Partner and will be supported on digital.

     

    Anand Suspi, Creative Director, And And Brand Partner, said, “The campaign revolves around an interesting human truth that, while we own multiples of most lifestyle products, we use just one phone and that better be the best.”

     

  • Consumers today love to be connected on the go and are always on the lookout for powerful devices and M5 Lite answers exactly that

    Gionee emphasizes on how the M5 Lite can cause ‘One Stress Less’

    By A Correspondent

     

    Gionee has unveiled a new campaign for the Marathon M5 Lite smartphone. The launch campaign, titled One Stress Less, sheds light on the constant stress in everyone’s life i.e. the stress of low battery. Due to the increasing role of smartphones, the very thought of having a low battery puts people under pressure.Consumers today love to be connected on the go and are always on the lookout for powerful devices and M5 Lite answers exactly that.

     

    Arvind Vohra, Country CEO & MD, Gionee India said, “Big battery smartphones has been a focus for Gionee and the Marathon series has been receiving phenomenal response from the consumers. Battery still remains a huge concern for smartphone users. With Gionee’s innovation and power driven technology, an exceptional battery life and powerful multimedia experience, the Marathon M5 Lite surely ensures better communication and experience. We are sponsoring the Pro Kabaddi League and the campaign is in sync with the sport highlighting the power packed performance of the Marathon M5 Lite.

     

    The campaign has been conceived by And And Brand Partner and will be supported on digital.”The continuous ‘Charger’ chant is a nod to the raiders in Kabaddi. Thus, the stress of low battery is established along with Gionee’s association with Pro Kabbadi League”, says Anand Suspi, Creative Director.

     

    The Marathon M5 Lite is powered by 4000 mAh battery providing a standby time of 450 hrsand a 32.7 hrs of talk time. The 4G LTE enabled smartphone supports Dual 4G SIMs along with OTG connectivity. The device is inbuilt with a smart power consumption system especially under Extreme mode; it can provide a talk time of 3 hours and standby time of upto 32 hours even if there is only 5 per cent of power left. The M5 Lite can be charged comparatively faster and is also capable of reverse charging – it can be used as a power bank to charge other mobiles at the same time.

     

  • In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using the platform

    Scatter finds acceptance with marketers

    By A Correspondent

     

    Two months after its launch, Scatter is home to a diverse set of marketers across categories like automobiles, travel, mobile manufacturers, insurance, F&B etc. These early experiences are very positive and there are several other brands from other product / service categories who are expected to use Scatter soon. Scatter solves two problems for the marketer i.e. (1) makes sure the marketer never falls short of relevant things to say (2) helps brands migrate from ad messaging to conversations.

     

    In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using Scatter to identify ambient third party content, customize the ad positions and make it ready to be shared on the brand’s owned media.

     

    In this age of high contextual and re-targeted ad placements, Scatter provides a brand-safe environment by making sure that the brands’ ad wraps the content they share. This significantly eliminates the blind spot quotient of the brand activity and piques consumer attention.

     

    Arvind Vohra, Country CEO & Managing Director of Gionee Smartphones said, “Gionee as a brand has taken the perception of smartphones to a different level. Mobile devices today are an inherent part of one’s lifestyle and reflection of their attitude. At Gionee, we understood the underlying desire and our devices reflect a perfect blend of style and substance. Being a young brand we have been already known for the initiatives, risks and innovations we brought to the mobility space. Engagement with the audience through creative and compelling content in today world will be key factor in a brand’s evolution and acceptance. Scatter as a tool will allow us to explore this content around our passion points and serve the same to our audience on Social Media widening the possibilities of things and working with us to broaden the horizon of our objective.”

     

    Ritesh Singh, CEO of ARM Digital stated, “Scatter as a product caught our attention as it fits in as a solution to several cases and problems that we face on a day to day basis as Digital Marketing Consultants. At its heart and USP, Scatter solves the ever impeding problem of lack of content to serve and engage their audience serving as a perfect need of the hour. A need gap that Scatter fulfils which is why we have been super excited about it right from the ideation stage to now, when the product is on the cusp of launch. The very nature of the tool ensures that the advertiser can be assured of an intrinsic branded environment without having to worry about factors like competitor’s banners showing up, forgetful experience due to popups and other annoyances.”

     

    Abhishek Sharma, Head – Business Development @ Scatter added, “Most clients and agencies we meet think Scatter is a very interesting and compelling proposition. And Scatter is available at very attractive price points encouraging usage of the product. In Gionee, ARM Digital and Club Mahindra we have found early and happy founding partners.”