MxMIndia

Tag: Arvind Subramanian

  • The real estate and infrastructure development arm of Mahindra Group

    Mahindra Lifespaces appoints Viral Oza as CMO

    By A Correspondent

     

    Mahindra Lifespace Developers Limited, the real estate and infrastructure development arm of Mahindra Group, has appointed Viral Oza as Chief Marketing Officer (CMO).

     

    Arvind Subramanian

    Commenting on the appointment, Arvind Subramanian, MD & CEO-Designate, Mahindra Lifespaces, said: “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies.  Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence.”

     

    Viral Oza

    Added Oza: “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the Company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”

     

    Oza was until recently Chief Marketing Officer at Lodha Group.

     

     

  • Editorially, a series of articles have been commissioned, that chronicle the changes that the paper has witnessed, and has contributed to in the world of business and the economy at large

    Business Standard celebrates 40 years

    By A Correspondent

     

    On the eve of completion of 40 years of existence in India, Business Standard has started ‘Thought Leadership’ – a series of initiatives that have been planned around the landmark year. Editorially, a series of articles have been commissioned, that chronicle the changes that the paper has witnessed, and has contributed to in the world of business and the economy at large.

     

    Born as a single-edition newspaper in Calcutta in the year 1975, Business Standard has had an invigorating journey since then. Currently published from 12 centers all over India, Business Standard has become the first choice of serious business news followers in these past 40 years. The Business Standard stable consisting of the English newspaper, the website business-standard.com and Business Standard Hindi (which was launched in 2008 and is published from eight centres), has not only seen an extended reader base in India alone, but also has global footprint with a large number of readers in financial centres like New York and London, Dubai and Singapore.

     

    Business Standard has also released a new brand campaign. Through a series of simple, yet effective TV commercials, it portrays the role played by Business Standard in helping readers achieve their aspirations. These ads will be telecast in a focussed manner to reach a relevant audience. The TVCs will also be up on Youtube. The campaign spans digital and print as well.

     

    Business Standard, by bringing together a galaxy of experts and commentators from around the world, has always been acclaimed for its opinions and incisive analysis. With some of the most well-known commentators who contribute to the pages of Business Standard going on to take up influential roles in Government -Ashok Lahiri and now possibly Arvind Subramanian as Chief Economic Advisor and Subir Gokarn and Urjit Patel as Deputy Governor, RBI, for instance – thought leadership is not an empty rhetoric. Shankar Acharya and Nitin Desai, two former Chief Economic Advisors to the Government continue to write in the paper reinforcing our thought leadership.