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Tag: Arvind RP

  • The new Happy Meal will now ITC’s B Natural mixed fruit beverage

    McDonald’s partners ITC for beverage

    By Our Staff

     

    McDonald’s has partnered with ITC Ltd to add its fruit beverage, B Natural, to the Happy Meal. This initiative comes as a part of McDonald’s #25ActsofHappy campaign.  The new Happy Meal is available across all McDonald’s restaurants in West and South India only.

     

    Speaking on the launch of new offering, Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said: “At McDonald’s, we have always been cognizant of the needs and demands of our ever-evolving consumers. Children are an integral part of the McDonald’s family and we are excited to bring this new wholesome Happy MealTM to them. This initiative helps us further strengthen our commitment to the Good Food Journey.”

     

    Added Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “At ITC Ltd, we are committed to delivering products to consumers that are differentiated and cater to their evolving needs. With consumer led and science-based products as offerings, B Natural has been at the forefront of reinventing the fruit beverage category with the introduction of beverages that are not made from concentrate, artificial colours, and preservatives.”

     

  • EatQual will be available across all McDonald’s restaurants in West and South India starting mid-December

    McDonald’s India launches new packaging for specially abled

    By A Correspondent

     

    On the occasion of International Day of Person with Disabilities, McDonald’s India West and South, announced that it is launching a new packaging – EatQual, designed for its specially abled customers. With this progressive and inclusive initiative, the company has once again reinforced its brand promise of making delicious feel-good moments easy for everyone. The EatQual pack has been developed over months of collaboration with an NGO that has been working towards the betterment of the specially-abled community for over 50 years.

     

    Speaking about the upcoming launch of this packaging, Arvind RP, Director – Marketing & Communications, McDonald’s India (West and South) said: “It has always been our endeavour to make delicious feel-good moments easy for everyone. The launch of this EatQual packaging is a step to further our commitment towards inclusiveness and social responsibility. We hope that this packaging will make the McDonald’s experience easy and delightful for our specially-abled customers.”

     

    Added Rahul Matthew, National Creative Director, DDB Mudra Group: “Equality and inclusivity isn’t always about the big things. It’s also about being able to do the little everyday things like everyone else can; eating your favourite McDonald’s burger, for instance. And that has been the guiding force behind the EatQual initiative. How can we make the McDonald’s experience just as enjoyable for all.”

     

    Commenting on this upcoming packaging launch by McDonald’s India West & South, Dr Vaishali Kolhe, Associate Professor at Centre for Disability Studies and Action & Tata Institute of Social Sciences, Mumbai,  said: “It is heartening to see an iconic brand like McDonald’s take initiatives to maintain inclusion at their restaurants. Food accessibility is the bare minimum necessity for every individual including the ones with upper arm movement disability. Innovations like these can make eating so much easier for them. Through initiatives like these, we are not doing these individuals a favor but making their experience of eating independent and enjoyable. I look forward to enjoying my favourite McDonald’s burger in the new EatQual pack.”

     

     

  • Arvind will lead the overall marketing and communications strategy for brand, to further strengthen its leadership in the QSR space

    Arvind RP joins McDonald’s as Director – Marketing & Comms

    By A Correspondent

     

    Hardcastle Restaurants Pvt. Ltd. announced the appointment of Arvind RP as Director- Marketing & Communications. In his new role, Arvind will lead the overall marketing and communications strategy for brand, to further strengthen its leadership in the QSR space.

     

    Arvind joins McDonald’s from Kaya Limited where he led marketing and analytics.  During his six-year tenure there, he spearheaded various brand-building initiatives, product & services innovations, digital and CRM initiatives.

     

    Commenting on his appointment, Seema Arora Nambiar, Senior Vice President – Strategy, Innovation & Capability, McDonald’s India (West & South) said: “We are delighted to welcome Arvind to the McDonald’s family.  Arvind has a proven track record of building strong brands, driving insightful product and service innovations and leading digital projects. I am confident that he will be instrumental in leading McDonald’s to its next phase of growth.”

     

    Speaking on his new assignment, Arvind RP said, “McDonald’s is one of the world’s most iconic brands that has always been at the cutting edge of food, service and technology. I look forward to working closely with the team to create new benchmarks for the industry.”