MxMIndia

Tag: Arvind. R. Vohra

  • Prabhas adds to the Gionee roster of celebrity endorsers

    Gionee ropes In Prabhas as brand ambassador

    By A Correspondent

     

    It was a matter of time before megafilm Bahubali’s star Prabhas would be pulled in a mobile major as brand ambassador. So it didn’t surprise when we received this message from Gionee India announcing the onboarding of Prabhas as brand ambassador.

     

    Speaking on the announcement, Arvind R Vohra, Country CEO and MD, Gionee India said: “We are extremely proud to announce our association with the mighty Prabhas. He is one the most loved and respected personalities in the country today and has earned this recognition basis his flawless and strong performance. At Gionee, we believe in providing our customers with the similar values embedded in our devices. We are positive that our association with Prabhas will further our proposition of stronger batteries and better selfies.” Hmmm.

     

  • Gionee will be aiming for a growth of 2.5 times in 2017

    Gionee signs on ViratKohli as its brand ambassador

     

     

    Leading global smartphone brand Gionee reports netting 1.2 crore customers in India. To celebrate this, it has announced ace cricketer and Captain of the Indian cricket team ViratKohli as its new brand ambassador. Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as its brand ambassador a few months ago and Kohli will be joining her in helping the brand touch newer heights.

     

    On the partnership, Arvind R Vohra, Country CEO & MD, Gionee India said: “India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons ViratKohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

     

    On the association, Kohli said: “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have its heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

     

  • Colors ties up Idea Cellular, Gionee and others for Fear Factor – Khatron Ke Khiladi Season 5

    Idea, Gionee as key sponsors of ‘Khatron Ke Khiladi’

    By A Correspondent

     

    Telecom major Idea Cellular and Gionee Smart phone have associated with the fifth season of ‘Khatron Ke Khiladi - Darr Ka Blockbuster’ as ‘presenting sponsor’ and ‘powered by sponsor’ respectively.

    The new season of  of the Indian version of reality show ‘Fear Factor’ on Colors will see contestants engaging in more daredevilry than its previous seasons, so it is being claimed. To up the ante this year, the channel has roped in noted director and entertainer Rohit Shetty to bring out the best among the celebrity contestants.

     

    Raj Nayak

    Commenting on the association, Raj Nayak, CEO, Colors, said, “Over the past few years, Khatron Ke Khiladi has created a strong brand value in the minds of the audiences who associate the show with unlimited blockbuster action and entertainment. Through innovative integration and branding opportunities, we are looking forward at creating synergies that will mutually benefit us and our sponsors.”

    Speaking about their association, Sashi Shankar, CMO – Idea Cellular said, “This is the third season of Khatron Ke Khiladi where we are associating with Colors as the Presenting Sponsor. The show has garnered high visibility over the seasons and has helped us in creating high recall amongst our target audience. This time around we are looking forward to engage with our consumers through multiple initiatives that will further our brand proposition.”

     

    Gionee Smartphones India Head, Arvind. R. Vohra said, “Gionee being a global brand sees Khatron Ke Khiladi as great opportunity to connect with our target audience. This genre is a perfect way to reach out and establish connect with the young and adventurous new generation. Gionee believes in creating a benchmark in innovation with every new offering and KKK is the apt choice to connect with those who too believe in taking greater risks to achieve the best. We have created some very exciting integration in the show and hope that the consumers will enjoy the same”

    Additionally Mahindra Scorpio and Amul Macho have come on board as the Associate Sponsors of the Show.

    The show will be on air next month.