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Tag: Arvind Kumar

  • Campaign extends narrative of ‘Pran Jaaye Par Pulse Na Jaaye’

    Pulse Candy rolls out two new TVCs

    By A Correspondent

     

    Pass Pass Pulse Candy has launched a new campaign taking forward the humorous storyline of ‘Pran Jaaye Par Pulse Na Jaaye’ with two films. The two new TVCs have been conceptualised by Wunderman Thompson.

     

    Commenting on the campaign, Arvind Kumar, JGM, Marketing, DS Confectionary Products said: “The brand must keep re-inventing execution themes to retain the excitement around the proposition of ‘Pran Jaaye Par Pulse Na Jaaye’ . We have done some captivating campaigns in the past and the current campaign brings in a new and exciting style of content with Stick figures, to fortify the alluring magnetism of Pulse in amusing and entertaining way “.

     

    Added Sundeep Sehgal, Executive Creative Director at Wunderman Thompson: “Pulse stands for joy and uniqueness, the irresistibility of Pulse lends itself to this unique proposition. We wanted to make simple, short, and share-worthy stories and stick figures give an exciting take to our narrative.

     

     

  • A series of Fridays will celebrate the fun-side of business and people

    Ad Club Bangalore announces Big Bang Utsav 2020, Arvind Kumar Memorial Award

    By A Correspondent

     

    The Ad Club Bangalore is putting together a series of programmes  to engage with the advertising, media and marketing fraternity this festive season.

     

    The three-week series starts on Dec 4 and will be held on Friday evenings through December. It will feature events like Open Mic Comedy, a fun quiz, Singing with a Twist and many other fun activities that make it mandatory for the participant to leave their home-office for a while and just let their hair down.

     

    The BB Utsav is presented in partnership with Facebook and is open to all from the media, marketing and advertising community as long as they are members of The Ad Club Bangalore. The Club had recently announced that membership benefits for all who enrolled from June 2020 will be valid for a two-year a period through June 2022.

     

    Speaking on the BB Utsav, Laeeq Ali, President of The Ad Club Bangalore and Co-Founder – Origami Creative said: “We want to celebrate Big Bang differently this year. Considering the overall pandemic situation as well as the stress which the industry is going through, we have decided to call off the regular Big Bang Awards and the whole focus starting with Big Bang Utsav will be to celebrate as well as elevate the people. While the Big Bang Utsav is purely focused on fun and building the camaraderie within the advertising, media and marketing fraternity at large, we also plan to roll out a series of upskilling initiatives which will help the fraternity starting early next year.”

     

    Added Kishankumar Shyamalan, Head of the Big Bang Utsav 2020 and Chief Growth Officer – Wavemaker: “It is a very stressed environment out there currently and we wanted this program to come like a breath of fresh air. We have a series of programmes spread over three weeks which will not just be fun, but also a refreshing break. I urge the entire advertising, media and marketing community to come, encourage your team members to join us and make this event a very memorable one.”

     

    Along with the programmes, the Ad Club Bangalore is also inviting nominations for the Arvind Kumar Memorial Award for the most Enterprising Professional of the year in the age group of 25-40 years. Judged by an eminent jury, the winner will be announced on the last Friday of the series. Nominations are open from November 27, onwards and can be submitted on https://bigbangawards.com .

     

     

  • Arvind Kumar had been spearheading the operations of The Advertising Club Bangalore since 2007 and was also Group Advisor, Marudam Group of Companies since 13 years

    Arvind Kumar, seasoned mediaperson & Ad Club Blr exec director, passes away

    By A Correspondent

     

    Arvind Kumar
    Arvind Kumar

    Arvind Kumar, seasoned mediaperson and Executive Director, The Advertising Club Bangalore, passed away earlier today (September 25) in Bengaluru reportedly after a massive heart attack.

     

    Arvind Kumar had been spearheading the operations of The Advertising Club Bangalore since 2007 and was also Group Advisor, Marudam Group of Companies since 13 years.

     

    Before that he was Senior Vice President he started as the All-India head of sales and marketing of the channels. He was launched four channels under the Alpha brand for Zee and also headed the Zee – Asianet jv Dakshin Media as its Director and headed and launched Asianet Bharati in Tamil and Asianet Kaveri in Kannada before he started his own enterprise at Barterbiz. Earlier he spent many years with the Times of India group and Eenadu.

     

    Notes a communique from The Advertising Club Bangalore: “He has been the pillar of The Advertising Club Bangalore and part of the Managing Committee since 1985. He has served as the Secretary, Vice President as well as President of the Club for 3 terms. He was currently associated with the The Ad Club Bangalore as its Executive Director overseeing all the activities of the Club, continuously exploring new programs, initiatives and ways in which to create a world class platform. He will be remembered, not only for his great humour and child-like curiosity, serving the advertising community of Bangalore selflessly for decades, but also as a hugely respected and outstanding human being, who everyone loved and is devasted to see leave.”

     

    RIP, Arvind.

     

     

  • Takes forward the narrative of ‘Pran Jaaye Par Pulse Na Jaaye’ humorously

    Pulse Candy’s latest ad campaign banks on humour to drive its point

    By A Correspondent

     

    Pass Pass Pulse Candy has rolled out a set of two new TVCs, taking forward the humrous storyline of ‘Pran jaaye par Pulse Na Jaaye’. These will be an addition to the earlier series of three short commercials.

     

    The two new TVCs are titled ‘The Classroom’ and ‘Dangal’. Conceptualised by Wunderman Thompson, the films capture the extent to which people will go for sourcing their Pulse candy.

     

    Commenting on the campaign, Arvind Kumar, JGM, Marketing, DS Confectionary Products said: “Both the TVCs of Pulse are  playful with lots of twisted-humour that ends  with a catchphrase; ‘Pran jaaye, par Pulse na jaaye’, highlighting the irresistibility of the Pulse candy. This reverberates with the messages put out by fans in the social media space and is validated by its No.1 in the Hard boiled candy segment for the last three years, reflecting the admiration and acceptance for the brand in the market.”

     

    Added Sundeep Sehgal, Executive Creative Director and Vice President at WT: “Telling a story in 10-15 seconds is always more challenging than conventional long-format storytelling. This is the second phase of short films on Pulse and we didn’t want to let go the format we created for the brand. It worked for the brand and we want to operate in the same space, while dialling up the irresistibility or pagalpan people have for the Pulse candy. With Dangal and Classroom films, we found new dimensions to keep the brand’s essence alive – “Pran Jaaye Par Pulse Na Jaaye” and deliver a campaign that is impactful and memorable.”

     

     

  • The event received over 400 entries from 40 agencies and 9 clients

    Mindshare, Unilever & Akanksha max Big Bang Awards

    By A Correspondent

     

    The Advertising Club Bangalore’s Big Bang Awards held its 24th edition on Friday in Bengaluru. The event received over 400 entries from 40 agencies and nine clients, spread over 12 cities in India.

     

    Mindshare India won the maximum of 18 Gold, 13 Silver and 4 Bronze Awards, totaling 35 awards. Hindustan Unilever Limited was declared client of The Year. Akanksha Advertising won the Healthcare Agency of The Year.

     

    Said Laeeq Ali, President, The Advertising Club Bangalore: “As the Advertising Industry continues to grow, more and more new opportunities and newer challenges seem to be emerging. Our theme this year ‘Breaking The Rules’ focused on recognizing the digital creative content that broke conventional rules in order to capture the new age consumer. Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international and national agencies. Apart from this, several home-grown agencies have also made a mark, making Bangalore the No. 2 city for advertising talent after Mumbai.”

     

    Added Malavika Harita, Chairperson of Big Bang Awards: “I have been involved with the Big Bang Awards for the last 20 years. This year we saw a lot of emerging creative and digital agencies and some of the ideas were quite innovative and exciting and we are hoping that next year we can expand our reach and scope even further.”

     

    Said Arvind Kumar, Executive Director, The Advertising Club Bangalore:  “With the success of this event, we feel this format of Two Big Bang Awards for excellence, one focused on Creative and the second on Media & Wellness, has come to stay. We will endeavour to scale up the shows next year.”

     

     

  • The Awards will be held on 20th September at The ITC Gardenia Hotel in Bengaluru

    Big Bang Awards to be hosted on September 20 in Bengaluru

    By A Correspondent

     

    The Advertising Club, Bangalore’s ‘Big Bang Awards 2019 for Excellence in Creative & Content’, have received entries from 73 agencies and 7 clients, spread over 13 cities in India. The Advertising Club has roped in over 20 prominent advertising professionals to judge the entries. The Awards will be held on  September 20 at The ITC Gardenia Hotel in Bangalore.

     

    Said Laeeq Ali, President of The Advertising Club Bangalore: “As the Advertising industry continues to grow, more and more new opportunities and newer challenges seems to be emerging. The advertising approaches of yesteryears are being challenged and there is a need to break a lot of the conventional rules in order to capture the new age consumer. We have therefore chosen our theme this year as ‘Breaking The Rules’.”

     

    Added Malavika Harita, Chairperson of Big Bang Awards: “We believe that the shine has gone out of traditional advertising and we want, in our small way, to try and bring it back, in spite of the sweeping changes wreaked by digital.  We are looking at a year-long campaign, starting with Big Bang, to celebrate some of the iconic work in the past, award the best current work and discuss and debate the future of our beloved industry,”.

     

    Said Arvind Kumar, Executive Director of The Advertising Club: “This year, the much celebrated ad film-maker Prasoon Pandey will be delivering the key-note address. Sachin Sharma of Tik-Tok Ads will also be making a small presentation on how platforms like theirs are helping brands win hearts.”

     

     

  • The overall theme for the year is rallying around the thought of ‘For The Love of Advertising’

    Big Bang Awards to now focus on Advertising and Media & Wellness

    By A Correspondent

     

    The Advertising Club Bangalore has now split the Big Bang Awards into two parts to bring more focus and have key takeaways for the fraternity at large.

     

    Big Bang Awards I event which is scheduled for September 20 and is exclusively for creative work. The entries are open online and the last date for entries has been extended to August 15, 2019.

     

    Big Bang Awards II is devoted to media and wellness and will be held on November 15. Both the events will be held in Bengaluru.

     

    Said Malavika Harita, Chairperson of The Big Bang Awards Committee: “This year we re-examined all the award categories to give the communication for specialised verticals like automotive, realty, consumer goods, social impact, their due. Digital communication is a part of every category. We have also rationalised the number of categories based on market trends. We have expert judges from all over the country and abroad and are very proud of the fact that for the last seven years our entire process from entry submission to judging is online ensuring a fair, impartial process.”

     

    Speaking about the awards, Arvind Kumar, Executive Director, Ad Club Bangalore, said: “The decision to split the awards in to two events was prompted by the fact that Creative & Media have emerged as the two pillars of our industry and healthcare is a fast growing segment. We believe that two separate events will give the two core aspects of our business, the right focus”.

     

     

  • The programme hosted some of the leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector

    Mindshare, Maxus win big at Ad Club Bangalore’s Big Bang Awards

    ​Prasanth Kumar, CEO, Mindshare South Asia and team winning the Media Agency of the Year award of the Advertising Club Bangalore

     

    By A Correspondent

    Ad Club Bangalore successfully concluded the 21st edition of its annual awards – Big Bang Awards for excellence in communication and media on September 23, 2016 at Jayamahal Palace, Bangalore. This year, the event wasn’t just confined to awards night but was conceptualised in a manner to encourage the ideology of Connected India, which was the theme of the event. The evening commenced with Nihaal Kashinath (Founder, IOT Bangalore), S Anand (Chief Executive Officer, Gramener) and Arunabh Kumar (Founder & CEO, The Viral Fever & TVF Media Labs) sharing their opinion and views as guest speakers on Internet of Things, Connected Data, and Connected Content respectively.

    The programme hosted some leading names of the communication and media industry and was a showcase of the impressive and outstanding work of organizations in this sector. Stark Communications was named Creative Agency of the Year. Mindshare and Maxus were the biggest winners of the night bagging awards for Media, Digital, and Social Media Agencies of the year, respectively. Saatchi and Saatchi Health won the Healthcare Agency of the Year. Tata Sky won the Client of the Year Award winning across several categories.

    Commenting on the awards programme, Sanchayeeta Verma, President Ad Club Bangalore and Managing Partner, Maxus, South India & South Asia, said, “We had unprecedented interest and participation in Big Bang Awards this year and the effort was to have a meaningful and enriching event for our media, creative and marketing fraternity. I am happy that we were able to do so. Also, we had really interesting and spirited work which truly epitomised Connected India. Our heartiest congratulations to all the winners.”

    This year Big Bang awards were presented under four major categories – Creative, Media (Including Data & Tech), Digital, and Health. The awards assessment involved an online jury selection process. On the panel, 56 senior advertising, marketing, media, PR and digital industry experts and thought leaders were deployed by Ad Club. “We are the only Indian Ad Club using a sophisticated online jury process. Every jury member scores independently based on the facts presented in the entry form. No jury member knows who else is in his group and the identity of the entrant,” explained Arvind Kumar, Executive Director of The Ad Club Bangalore.


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    Client of the Year

    Tata Sky

    Media Agency of the Year
    (Covers Digital, Mobile and Traditional Media)

    Mindshare

    Social Media Agency of the year

    Maxus

    Creative Agency of the Year

    Stark Communications

    Healthcare Agency of the Year

    Saatchi & Saatchi Health

     

  • Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network. Meanwhile, Sonia Serrao from Tata Global Beverages, Akshar Peerbhoy of Maa Communications and Nidhi Lall of Saatchi Focus Network are new additions to the Managing Committee

    Sanchayeeta Verma is Ad Club Bangalore President

    By A Correspondent

     

    Sanchayeeta Verma

    The Advertising Club, Bangalore has elected Sanchayeeta Verma, Managing Partner, Maxus South India & South Asia, as President of the Club. Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network.

     

    Speaking about her plans for the Club, Verma said, “Bengaluru has a perfect balance of seasoned thought-leaders with an increasing number of dynamic, young and fresh talent which I would like to capitalise through our new initiatives at the club. We are gearing up for our biggest annual award night – The Big Bang awards which recognizes the creative excellence in media and communications. We also plan to introduce events which will go beyond work into play and collaborate all our members. Some of the initiatives in the pipeline are incentivizing Ad Club members to bring in some leading rock bands for members-only nights and a gaming event to bring out the gamer in every one of us.”

     

    Commenting on the appointment, Arvind Kumar, Executive Director, Ad Club Bangalore said: “The Ad Club will benefit from the vast experience and exposure Sanchayeeta has in her role as Managing Partner of South India and South Asia for Maxus Group. Her enthusiasm and energy to increase the Ad Club activities and enhance its image and make it more contemporary, will help in making Bangalore Ad Club into a very active body in South.”

     

    The Ad Club Bangalore holds a variety of events right from Sports tournaments to Advertising and Creative Quiz, panel discussions amongst others to engage a larger audience at the Club.

     

    Sonia Serrao from Tata Global Beverages, Akshar Peerbhoy of Maa Communications and Nidhi Lall of Saatchi Focus Network are the new additions to the Managing Committee of the Club, according to a communiqué.

     

  • The annual awards for excellence in communication and media will be held on for September 19 at the Ritz Carlton Hotel, Bengaluru

    Ad Club Blr to hold Big Bang Awards on Sept 19

    By A Correspondent

     

    The Advertising Club Bangalore has announced that this year’s edition of the Big Bang Awards will be held on September 19, 2014 at the Ritz Carlton Hotel, Bengaluru.

     

    The Club received a record number of 956 entries this year from various cities including Mumbai and Delhi NCR. Speaking on this, Malavika Harita, President, Advertising Club Bangalore said:  “We have received good number of entries almost across all categories. Digital advertising entries are on the rise, in keeping with the general trend in advertising”.

     

    Said Arvind Kumar, Executive Director of the Ad Club: “A unique thing that is being added to the awards night this year, is a panel discussion on the topic ‘Online Killed the Offline Star – True or False’ with the panelists likely to be Colors CEO Raj Nayak, Puneetha Arumugam from Google India with media serial entrepreneur Annurag Batra as moderator.

     

    “The Ad Club roped in close to 40 judges, who are judging the Big Bang entries this year, and each entry is being judged by a group of three judges, who are experts in their field of communication, to ensure there is fairness in the judging process,” Mr Kumar added.

     

    Those interested in getting entry invites to the event can call Mr Manjunath at Ad Club Office on 080-2361 4888 or +9199005 42055

     

     

     

  • With Ad Club Bombay expanding its footprint, a look at the response to the move and how other other key Ad Clubs in the country are doing

    Chalo Dilli, as Ad Club drops Bombay

     

    By Tuhina Anand

     

    As the Advertising Club Bombay gears up to don a new avatar, the crucial question is: will it help the industry? And will the industry accept the new inclusiveness? Ad Club Bombay has been looking at expanding its footprint and in its bid had last year held some of its judging for Effies in Delhi. Shashi Sinha, the President of the renamed The Advertising Club (till yesterday The Advertising Club Bombay) has been vociferous in the Ad Club’s demand to have a more inclusive approach, especially including the Delhi NCR advertising fraternity.

     

    Shashi Sinha

    In fact, their priority has been to bring Delhi under their ambit and not other cities like Bengaluru, Chennai, Kochi or Kolkata. One of the reasons for setting their eyes on Delhi is that the capital is a key market for the adfrat, considering that most of the agencies have offices there and some even their head offices. The other reason for extending their footprint could be the functioning of the Delhi Advertising Club (DAC).

     

    It is no secret that many in the ad fraternity in Delhi NCR prefer to stay from DAC activities. Its awards, one of the key events for any Ad Club, are not a patch in comparison to the Abby by Ad Club Bombay. When MxMIndia called the DAC office in Delhi, President RC Tanwar seemed miffed and said, “I am the President of Delhi Ad Club and we have given no right to anyone to decide on how DAC should function. I think people from Mumbai should realize that DAC is much more active than their counterparts. We don’t just have awards but other events too. What is Ad Club Bombay about – Goafest?” He categorically said, “We will never partner with Ad Club Bombay; they can have their own plans and we are not interested to be part of those.” However, though Mr Tanwar said he would reply to MxMIndia’s questions, he did not do so.

     

    While there have been issues in the past like the awards leaks in Goafest, the awards process has been cleansed in the last two years. One cannot also overlook the fact that Ad Club Bombay (now The Advertising Club) is a formidable force and includes some of the big names from the industry. Its Managing Committee has enviable names on board and there is no ignoring that.

     

    Prathap Suthan

    It may be recalled that a few years ago Prathap Suthan had floated The Delhi Alternative (Alt Delhi) a platform that gave an opportunity to fraternity from Delhi to come together. The initiative is still going strong. Mr Suthan on the current development said, “On Ad Club Bombay becoming The Advertising Club, my take is very simple. It is a good thing. It is the right thing. Just that this should have been done ages ago. It just underlines the fact that Delhi is actually growing into a market that has already or will soon become larger than Mumbai. It is almost that they suddenly don’t want to miss the boat. Unfortunately rebranding isn’t going to change geography. And I personally think intercity rivalry is healthy, positive and must be sustained.”

     

    He added, “Alt Del isn’t an idea that was ever set up to challenge the Bombay Ad Club or the Delhi Ad Club. It was and is still a growing forum away from the industry to promote the coming together of communication professionals, much larger than just advertising. Plus the fact that it is also alive on FB with members from across India. It was led by a leadership of senior people from different facets of communication, and set up for individuals to interact, learn, network and enrich their advertising quotient. We wanted to supplement learning through workshops, meetings and exhibitions. There has been zero support from any agency, corporate, media house etc and it has been running only on the collective steam and money of our leadership. Until now we have had a few workshops, great participation, excellent quality, and wonderful feedback. Now that winter is here in Delhi, Alt Del is planning to make the best use of it.”

     

    Rahul Kishore

    The Delhi and Mumbai competition that Mr Suthan has mentioned seems to be playing on the fraternity’s mind. Rahul Kishore, Senior VP – Priority Projects, Mogae Media, commented, “The move seems to be a sensible one as there are Ad Clubs that are present all over the country. I see no reason why it should be referred to as Ad Club Bombay only. However, I’d like to add here that most advertising agencies today operate out of Gurgaon.”

     

    Sathyamurthy Namakkal, President, DDB MudraMax, Media, said, “I think we are reading too much into the whole situation. Delhi is an important market with lots of advertisers being based out of the city so it is a gesture to have more representation in the Ad Club than it to give it more weight than required.”

     

    Sathyamurthy Namakkal

    As for some of the Ad Clubs around India, The Advertising Club Bangalore has been pretty active. It holds its yearly awards fest called Big Bang. It also conducts lot of sporting events that have been popular at the advertising festivals. Among its events is one called Melting Pot that encourages participation from creative teams to come up with a public service campaign.

     

    Talking about an issue that Ad Club Bangalore faces, Arvind Kumar, Executive Director of the Ad Club said, “For the awards we get entries from small and medium agencies but there is reluctance on the part of bigger agencies to participate, citing that their companies’ `unwritten’ policy bars them from entering any Indian awards. This is a major dampener as the participation from bigger agencies would certainly help in raising the quality of entries. It would also help the creative people from those agencies get wider recognition.

     

    The Advertising Club Cochin has been fairly robust considering that it has 400-500 members. Sandeep Nayar, President of Ad Club Cochin, said, “We have at least one event planned for each month that includes creative competitions, sports events and workshops among others.” The Ad Club is 15-16 years old and its biggest property is the Pepper Awards – the awards night for the creative fraternity from Kerala. Mr Nayar in fact seemed open to any collaboration with other Ad Clubs across the country that would give them a wider platform to showcase works from down South.

     

    In the end, it’s not about which city is better. The move by the Ad Club Bombay can only help the fraternity, in Delhi NCR in particular. A move that helps the industry has to be taken in the right spirit.