MxMIndia

Tag: Arvind Krishnan

  • The campaign supersedes Channel V’s latest rebranding initiative to become a 24-hour all-music channel, with curated content

    BBH showcases how Channel V is shallowest place on TV

    By A Correspondent

     

    BBH has released its latest campaign for Channel V India. The campaign supersedes Channel V’s latest rebranding initiative to become a 24-hour all-music channel, with curated content. Delivering an unparalleled visual experience is Channel V’s sole focus point. Hence the programming has been designed to ensure only good-looking music videos with minimal graphics makes it to the viewer’s screens.

     

    To highlight the channel’s proposition, BBH India came up with the risqué positioning: “Channel V. The Shallowest Place on TV”.

     

    Speaking about the campaign, Russell Barrett, Managing Partner and Chief Creative Officer at BBH India, said “Channel V said they were going back to their fairly irreverent roots. They were going back to being a music channel, but a music channel with a point of view. They would only play great looking videos. Have a great song but a shitty video? So sorry try the next channel please. We all thought that was such a refreshing thing to say. The creative team, Sapna and Yohan pushed that promise a little laterally and came up with ‘The shallowest place on TV’. That is such a rich, extendable thought and now we only had one more thing to do; have a blast cracking ideas. We wanted people to say damn, did they just say that? There aren’t many brands in the world that can do that, but Channel V can.”

     

    Added Arvind Krishnan, Managing Director, BBH India: “Good music that looks good is a great proposition. Add a touch of irreverence to that and you get the shallowest place on TV. We had great fun collaborating with the folks at Channel V. The work is a reflection of that fun we had.”

     

  • Mr Krishnan comes back to BBH India after a stint at BBH London. He will report to Subhash Kamath

    Arvind Krishnan to be MD, BBH India

    By A Correspondent

     

    Arvind Krishnan

    BBH India has announced a new addition to their leadership structure by bringing in Arvind Krishnan as managing director. Mr Krishnan comes back to BBH India after a stint at BBH London where he was Team Director, managing a diverse portfolio of Unilever, Diageo and other brands.

     

    Mr Krishnan will join the team of Subhash Kamath, CEO & Managing Partner, and Russell Barrett, CCO & Managing Partner, along with Sanjay Sharma, Head of Planning, Puneet Kapoor, Executive Creative Director and Rishit Mehta, Finance Director, to form the core leadership team at BBH India. He will report into Mr Kamath.

     

    Said Mr Subhash Kamath, “Russell and I are delighted that Arvind will be returning to us. He was one of our first recruits at BBH India and has been an outstanding star in the company. He brings a huge amount of drive and passion to the team here, combined with the valuable experience he’s gained during his tenure at BBH London. We have no doubt that both our people and our clients will benefit greatly from his leadership.”

     

    Said Gwyn Jones, Global CEO at the Publicis Groupe-owned BBH, “Arvind has done an excellent job for the agency and its clients in Mumbai and London. It is great for us to be able to grow management from within and also develop talent for the future by moving from office to office like this.”

     

    Said Mr Krishnan, “It’s great to be back. It’s been a fantastic experience working on global brands and helping them navigate through different markets. It has taught me the value of simplicity. Simplicity, that allows ideas to stretch and flex across geographies. The opportunity to apply this and create market-moving work at home is exciting and I’m thrilled at the prospect of working with the team in Mumbai again.”