By A Correspondent
Nestle’s Milo Ready to Drink has unveiled a new national ad campaign. Speaking on the launch of the new campaign, Arvind Bhandari, General Manager, Dairy, Nestlé India Ltd said “We are delighted to unveil our new TVC that positions Milo as a brand that encourages participation in sports from an early stage in life. Milo believes that sports is critical for personality development and helps kids grow holistically in their formative years.â€
The TVC features children participating in various sports like Football, Basketball, Athletics and Kabaddi with a voice-over that highlights the prominence of sports in life. The video leads to a child’s victory in a race post which his mother gives him MILO to replenish his energy.