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Tag: Arun Srinivas

  • To spearhead company’s strategic relationship with the country’s leading brands

    Meta appoints Meghna Apparao as Director of E-commerce

    By Our Staff

     

    Meghna Apparao
    Meghna Apparao

    Meta has appointed Meghna Apparao as the Director of E-commerce in India to lead the strategy and solutioning that is focused on the company’s largest e-commerce advertisers. As a part of her role, Apparao will spearhead the company’s strategic relationship with the country’s leading brands in the e-commerce space, enabling a stronger partnership through Meta platform solutions. She will report to Arun Srinivas, Director and Head of Global Business Group at Meta in India.

     

    Said Srinivas: “We are committed to enabling and multiplying economic opportunities for businesses of all sizes in India. With many of them rapidly moving online and transitioning into an explosive phase of growth, it becomes more important than ever to find the right solutions and strategies that can help them scale quickly. I am thrilled to welcome Meghna as she joins our team to lead this mandate and to shape the role our apps can play in enabling the growth of some of India’s largest online and retail businesses.”

     

  • Via Digital Targeting and Creative Storytelling

    Eno collaborates with Facebook to build rural reach and engagement

    By Our Staff

     

    GSK Consumer Healthcare’s antacid brand, Eno, has partnered with Facebook given its ongoing focus on the rural audience. As part of this leg, Eno will be rolling out a series of digital comics and nnimation videos on the Facebook family of apps and target millions of rural and Small-town Hindi speaking audiences. The Chacha Choudhary characters, Chacha Choudhary and Sabu, while resonating perfectly with the brand’s personality, also provide a very authentic voice to all of Eno’s key messages – Quick Relief, and Product Superiority.

     

    Speaking on the partnership, Anurita Chopra, Head of Marketing, GSK Consumer Healthcare said: “The Rural markets are absolutely critical to win for a brand like Eno. This involves reaching more people, increasing brand penetration but also speaking to our audiences in a culturally relevant way. We are quite certain that the visual storytelling format amplified by the much-loved Chacha Choudhary world will allow to talk to our audiences authentically.”

     

    Added Arun Srinivas, Director, Global Business Group, Facebook India:”With more than 430 million people using Facebook every month in India, we offer the ability for our advertisers to reach their desired audience across the country. We know from external studies that the rural internet population is growing faster than the urban one, and we see increased interest from businesses to build for small towns and rural India. We’ve partnered with Eno previously as well to drive successful campaigns for rural India, and with this new one, Eno has the unique opportunity combine nuances around popular culture with targeted messaging to achieve strong business outcomes.”

     

  • Social video, influencers, immersive experiences to drive festive shopping this year

    Facebook releases Festive Marketing Guide

    By Our Staff

     

    Facebook India has released its Festive Marketing Guide for 2021 which called out social video, influencers, immersive experiences, and conversational marketing as the key trends that will drive the discovery of brands and festive shopping this year.

     

    The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season. A Facebook-commissioned online survey by GFK showed that 96% of the surveyed people said that they discover brands and products online. Of the people who use Facebook platforms weekly, 83% who discover new brands and products online typically discover on Facebook platform. The same study showed that of the online shoppers who use Facebook platforms weekly, 96% ultimately purchased  fashion, beauty, furniture or consumer electronic products they discovered on the platform.

     

    Said Arun Srinivas, Director, Global Business Group, Facebook India: “The intent to spend on festive is higher this year and several businesses on our platforms have already seen strong results from their festive campaigns as early as August. Digital has emerged as the largest influencer of festive purchase decisions and with more than 400 million Indians on Facebook, we play a pivotal role in discovery and delivering truly incremental business outcomes. The opportunity for businesses, small and large, is to leverage digital to enable personalised discovery through video content, creators, immersive experiences, and conversational marketing.”

     

  • The appointment comes on the back of several other senior and leadership role announcements in recent months across key verticals

    Arun Srinivas to helm Facebook’s Global Business Group

    By A Correspondent

     

    Arun Srinivas

    Facebook has announced the appointment of Arun Srinivas as Director of Global Business Group to lead the strategy and delivery of the India marketing solutions charter that is focused on large advertisers and agencies. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting into him.

     

    Srinivas comes with 24 years of experience in senior sales and marketing roles at companies such as OLA, Unilever, and Reebok. He also did a stint at investment firm WestBridge Capital Partners where he led the consumer vertical. His last assignment was with Ola, where he was Chief Operating Officer (COO) and Global Chief Marketing Officer (CMO) at Ola Mobility. Srinivas started his career with Reebok and then moved to Unilever where he spent more than 15 years across food, beverages, skin care, and personal care categories. He is an alumnus of Indian Institute of Management, Kolkata.

     

    Said Sandeep Bhushan, Director and Head of Global Marketing Solutions, Facebook India: “Facebook is committed to enabling economic opportunities for businesses, and this charter is more important than ever before as we navigate Covid-19 and the economic crisis. Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media. I am thrilled to welcome Arun as he joins our team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country.”