MxMIndia

Tag: Arun Raman

  • Grey India has launched a innovative activation idea called India ka Scoreboard

    Grey partners UNICEF to improve lives of children around the world

    By A Correspondent

     

    In its centennial year, Grey Group has joined forces with UNICEF to improve the lives of children around the world.

     

    Speaking about this initiative, Arun Raman – National Planning Director, Grey Group India: “The power to shape the future of the world rests in the hands of the future citizens of our world. We believe, that society will not change unless parents, communities and society feel pride in the achievements of the girl child.”

     

    GREY India has launched an activation idea called ‘India ka Scoreboard’. Inspired by the game of cricket, this idea has been conceived as a showcase of achievements by the girls of India that makes her parents, her neighborhood, her society and her nation truly proud. Because, when one is proud of something we protect it even more.

     

    Added Varun Goswami, Executive Creative Director at Grey: “India Ka Scoreboard has the potential to become the first, second and third umpire to girls performing across the country. Highlighting their achievements and success rates, applauding their stance in any situation and cheering their drive and perseverance.”

     

     

  • Raman will lead the agency's strategy offering across its offices in India

    Arun Raman joins Grey India as National Planning Head

    By A Correspondent

     

    Grey group India has appointed Arun Raman as National Planning Head. Raman will lead the agency’s strategy offering across its offices in India. He will be based in Mumbai, reporting to Sunil Lulla, Chairman and Managing Director, Grey Group India.

     

    On Raman’s appointment, Lulla said, “With the right attitude, mindset and unique working style, he is undoubtedly one of the best planners we have hired to give demonstrable impact on our existing and new brands, creativity, businesses and people. We are happy to have him back in the space that he can explore freely to lift our brand’s strategy and able to give a whole new identity to our agency and client’s products.”

     

    Raman returns to Grey from Lowe Lintas, where, as the Executive Director and worked across India and Sri Lanka on an array of clients such as Tata Beverages, Unilever, Axis Bank, Britannia and Indian Rayon amongst others.

     

    Speaking of his move, Raman said “Grey Group is truly playing the ‘integration’ game impressively.  I am looking forward to elevating the Famously Effective credo of Grey to become a way of life across our offices and teams. And we are going to have loads of fun looking for new opportunities across our truly impressive current client roster, as well as the kind of clients we seek for us”