MxMIndia

Tag: Arun Pandey

  • Bharat Matrimony will soon launch a 360-degree marketing campaign

    MS Dhoni is now face of Bharat Matrimony

    By A Correspondent

     

    Bharat Matrimony has announced that it has roped in Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

     

    Said Murugavel Janakiraman, CEO – Matrimony.com: “We’re proud to be associated with MS Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image.”

     

    Added Arun Pandey, Chairman of Rhiti Sports, which exclusively manages Dhoni’s commercial endorsements: “One of the key elements of the wedding industry is the trust of the consumers and we are happy with the way Bharat Matrimony has gained it. I am confident this partnership with MS Dhoni will do well in the days to come.”

     

     

  • This time, Netmeds has moved from the boardroom to the locker room

    Dhoni moves to locker room in latest Netmeds film

    By A Correspondent

     

    Netmeds.com has used its star ambassador MS Dhoni in another brand campaign.

     

    Said Pradeep Dadha, Founder & CEO, Netmeds.com: “We’ve become the online pharmacy market leader by realising the need for intelligent, far-reaching and quick healthcare solutions in urban and rural areas, and fulfilling that need. A nation battling an annual rise in chronic diseases and faced with a shortage of doctors and limited access to medicine in 3rd and 4th tier cities and towns, needed a gamechanger. That’s how we see our role and the public is telling us they agree.”

     

    Arun Pandey, Chairman of Rhiti Sports, the company that manages M S Dhoni’s commercial interests exclusively said. “We are happy with the way the latest TVC has come out and are glad that we have partnered Netmeds in an effort to make healthcare more accessible in India. Last mile delivery is one of the most crucial aspects of a Digital Service ecosystem and we are glad that Netmeds has taken it as a high priority to increase the accessibility of medicines especially in the semi-urban and rural areas.”

     

     

  • Dhoni is the perfect brand ambassador for Exide life Insurance as he embodies the values of Exide life Insurance

    MS Dhoni appointed brand ambassador for Exide Life Insurance

    By A Correspondent

     

    Exide Life Insurance has announced Mahendra Singh Dhoni as its brand ambassador. Dhoni, who represents the aspirations of millions, has a strong mass appeal and followership compared to any other sporting icon in India. Dhoni is the perfect brand ambassador for Exide life Insurance as he embodies the values of Exide life Insurance.

     

    “Dhoni represents a unique blend of skill, commitment and stability which are all personality traits that are relevant to the life insurance category” stated, Mohit Goel, Director-Marketing, Exide Life Insurance. “As a life insurance company, we believe that long term relationships build trust, and Mahendra Singh Dhoni is a perfect embodiment of that belief. Dhoni has appeal that cuts across geography, gender and age groups. He is one of India’s most celebrated cricketers, and the most successful captain of the Indian team and we are extremely excited to be associated with him.”

     

    Speaking about his partnership with Exide Life Insurance, Mahendra Singh Dhoni said, “This is my first endorsement deal in the insurance category. I am pleased to be associated with Exide Life Insurance, a company that helps Indians prepare financially for their long and happy life. Long term relationships build trust and I have always planned for the long term in all aspects of my life. Exide Life Insurance is a brand that resonates well with me and I look forward to working with them very closely.”

     

    Adding to this, Arun Pandey, Chairman, Rhiti Sports Management (the company which manages all endorsement deals of MS Dhoni) said, “Life Insurance is one category which is more than just a monetary safety net for those left behind. It is one of the most important long term investments that an individual makes. Hence, brands in this category have to be extremely conscious when it comes to associating with celebrities. In the case of Exide Life Insurance, the brand’s clear vision and promise is well-aligned with the brand attributes of MS Dhoni which makes this association very strong. I am glad we took our time to find the right brand partner for Dhoni in the life insurance category; and am sure this will go a long way.”