MxMIndia

Tag: Arun Mehra

  • Godrej in association with Talenthouse invites aspiring artist to design the new logo for innovation

    Godrej rolls out innovation-led contest with Talenthouse

    By a correspondent

     

    Godrej in association with SEA’s leading creative crowdsourcing platform, Talenthouse India, has recreated the magic of innovative thinking via ‘Symbol Of Innovation’ contest. The contest invites designers, artists, students and anyone with a flair for design to come up with a logo or symbol that represents innovation. The key challenge would be to intuitively convey innovation and should be universally applicable on all mediums including print, on-product stickers, television, digital platforms etc. The last date for entry is July 08 while the winners will be announced on July 31, 2014.

     

    The winner will receive a grand prize of Rs Rs 1 lakh and an exposure for their entry across the host’s social media channels. The winner will also get an opportunity to be featured on future communication by Godrej on multiple mediums.

     

    Announcing the collaboration, Shireesh Joshi, Head-Strategic Marketing, Godrej Group said, “Continuing with our commitment to foresee and develop innovation in sync to our masterbrand campaign – Ideas that makes life brighter, we have introduced this campaign to provide a unique platform to promote, showcase and cultivate innovative thinking. It’s also a good opportunity to create recognition of the unique and innovative ideas behind our products that make life brighter for our consumers.”

     

    Elaborating on this association, Arun Mehra, CEO, Talenthouse India said, “Talenthouse is fast becoming a prominent platform that collaborates with leading brands to ensure maximum consumer engagement. We are very happy with our association with Godrej and are certain that this initiative will generate a lot of interest from participants. Brands need to be a part of the consumer’s mind space rather than just plugged from the outside and this innovative initiative is reaching its consumers in a creative way.”

     

  • The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels

    Talenthouse India partners with Max for video contest

    By A Correspondent

     

    Talenthouse India, SEA’s leading creative crowdsourcing platform has joined hands with Max to invite aspiring film makers for creating 30-sec or 60-sec videos that tell stories of life that viewers will want to and love to share. Titled ‘Moments called life’ this contest invites filmmakers to remember one priceless experience of their life and express it through a 30-60 seconds video by using Max brand ideology i.e. emotional, thoughtful, humorous that has heartfelt connect and acts that drives mindfulness, commitment and hope.

     

    The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels along with cash prize money of Rs. 100,000. While 30 additional winners will receive a cash prize money of Rs 3,000 each.

     

    Commenting on the launch of the contest, Mr. Arun Mehra, CEO, Talenthouse India said, “At Talenthouse India, our core focus is providing unmatched opportunities to budding artists.

     

    Through this initiative with India’s leading brand, we aim to encourage creativity and talent and provide right platform to the amazing talent pool available in our country.”

  • The 2014 DISS edition saw India emerge as the second biggest contributor of entries behind Russia that led the way with the highest number

    DISS 2014 showcases motivational entries from India

    By a correspondent

     

    The 2014 edition of the ‘Done in 60 Seconds’ competition saw a host of participants from across India sending in their entries to the coveted event.

     

    In November 2013, Jameson and Empire Magazine opened the ‘Done in 60 Seconds 2014’ competition with Talenthouse India to challenge budding filmmakers to recreate classic Hollywood films in less than 60 seconds. Celebrating the golden era of Hollywood, 130 shorts films were crowdsourced on Talenthouse’s platform. Globally, in 2014, India emerged as the second biggest contributor out of 16 countries with Russia having the highest number of entries. This prestigious ranking was achieved by a massive number of entries from Mumbai (50 participants) followed by Delhi and Kolkata with 13 and 12 entries respectively. Bangalore, offered 11 short movies for this competition.

     

    The Indian leg of the globally renowned competition saw acclaimed filmmaker Vikramaditya Motwane and film critic Anupama Chopra select India’s entry for the Jameson Empire Awards 2014 from twelve outstanding short-films at the National Grand Finale that was held on 21st February 2014. The winning entry was a one minute short film by Ritesh Varma who recreated the Charlie Chaplin classic, Modern Times in sixty seconds. His film will go on to be featured at the star-studded Jameson Empire Awards 2014 in Britain next month.

     

    Commenting on the event, Arun Mehra, CEO, Talenthouse said, “Talenthouse India today is a promising platform for young filmmakers to showcase their talent. In the past year alone, we have showcased over 1000 short films from over 200 amateur filmmakers. The Jameson Empire Done in 60 Seconds competition is a testament of our mission to provide life-changing career opportunities to artists.”

     

  • Ventes Dundh has announced a partnership with Talenthouse India, a part of Reliance Entertainment, signalling its plans in the crowdsourcing segment

    Niloufer Dundh partners with Talenthouse India to tap crowdsourcing space

    By A Correspondent

     

    Niloufer Dundh

    Former senior vice president and head of Integrated Media at Hungama Digital Media Entertainment Pvt Ltd, Niloufer Dundh, has announced a partnership with Talenthouse India, a part of Reliance Entertainment. This move signals Ms Dundh’s plans for her firm Ventes Dundh in the crowdsourcing segment and her belief in its appeal to brands.

     

    Ms Dundh has scored a six this IPL season, with a key role in Talenthouse’s crowdsourcing initiative for Vodafone’s IPL campaign where 22 children will wear the winning design comprising of jersey and cap while leading the final two teams to the ground. With an overwhelming response, Talenthouse (www.talenthouse.co.in) had crowdsourced 433 designs out of which Vodafone has chosen one design by Parth Gondaliya who received Rs 1,00,000 as cash prize.

     

    Besides providing the leading telecom brand in the country with an innovative method to crowdsource, Ms Dundh has connected one of her clients to an upcoming nation-wide campaign by Talenthouse. With a theme that is sure to connect with every Indian and targeted in its appeal to the youth, Talenthouse will announce this campaign over the next month.

     

    Speaking of the association, Ms Dundh said, “We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand, as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfil, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowdsourcing initiatives.”
    Arun Mehra, CEO, Talenthouse India said, “Crowdsourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry, with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowdsourcing space.”