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Tag: Arun Kumar Kapoor

  • Total 585+ channels and services; highest in the industry

    32 new educational channels made available on Dish TV

    By A Correspondent

     

    Keeping up the promise of providing maximum content and quality entertainment to its subscribers, 32 new educational channels launched by the Ministry of Human Resource Development are now available to Dish TV subscribers. With the availability of these channels, Dish TV has taken its total count to more than 585 channels and services, which is highest in the industry.

     

    The content of all the 32 channels has been designed by central universities such as Jamia Millia Islamia, Punjabi University, IGNOU, Kashmir University and the like. The service will also offer telecast of live classroom lectures from top-notch institutions including the prestigious IIT.

     

    Creating an educational content landscape, Arun Kumar Kapoor, Chief Executive Officer, DishTV said, “We support the Government’s initiative of driving education through TV sets, and are delighted that these educational channels from The Ministry of Human Resource Development are available to all DishTV subscribers. We feel proud and contented at the same time as we are reaching a new milestone of having more than 585 channels and services on our platform.”

  • Bhakti Active is a premium religious ad free subscription based service

    DishTV unveils Bhakti Active service

    By A Correspondent

     

    DishTV has tied up with Shemaroo Entertainment to launch a new premium service called Bhakti Active. Bhakti Active service will cater to the needs of people who like mythological and religious content. The respective programmes on the Bhakti Active service will be lined up based upon the Hindu calendar and festivals.

     

    Bhakti Active is a premium religious ad free subscription based service; that will enhance the consistent viewing experience of our subscriber. This service will be available as a free preview till the 31st August, post that a nominal amount of Rs 30 per month would be charged.

     

    Speaking on the launch, Arun Kumar Kapoor, Chief Executive Officer, DishTV said, “Being a pioneer and a market leader in the DTH industry, DishTV stands for quality and commitment. It has always lived up to its promise of providing maximum width and depth of content to its consumers. We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. We are happy to announce our partnership with Shemaroo to launch Bhakti Active Service on our platform. This move reiterates our commitment to augment the TV viewing experience for our viewers.”

     

  • The new ad campaign enlightens masses on merits of HD technology

    DishTV enhances its focus on HD via new campaign

    By A Correspondent

     

    In an endeavor to educate the consumers about the television viewing experience with genuine HD picture quality, DishTV has launched a new AD campaign. The campaign highlights the merits of HD picture quality and encourages its consumers to upgrade to HD set top box to enjoy an HD TV viewing experience. The campaign features Shahrukh Khan showcasing the transition from Black and white TV viewing to color to HD viewing.

     

    DishTV conducted a research to understand why the rising demand for HD TV’s has not led to an increase in the up gradation of STB’s from SD to HD. This research gave an insight into the consumer mindset that they buy an HD TV to enjoy hi-definition viewing. But, that is not the case; in a bid to bust this myth, Dish TV introduced this new campaign to educate its consumers along with a set of new subscription packs along with it.

     

    To make HD more affordable, DishTV has also introduced HD sachets (small HD entertainment add on packs) to capture the interest of consumers towards HD viewing by offering them at a nominal price of Rs.75 only. This offering makes DishTV, the first in the Industry to come up with such an interesting and affordable option with the lowest entry level pack price of only Rs.224/-. Subscribers can select these sachets as per their preferences and needs and add more flavor to their TV viewing experience.

     

    Commenting on the development, Arun Kumar Kapoor, Chief Executive officer, DishTV said: “TV viewing in India has undergone a sea change over the years. From the days when people had a handful of channels, today, we live in an era where people are spoilt for choices. With this campaign, we would like to educate the consumer that to enjoy an HD viewing experience, it is essential to upgrade the STB from SD to HD. This new HD offer is in line with our commitment to give our viewers the best in terms of quality and service. DishTV being a strong believer in the potential of the HD segment in India. And, going forward, this all new HD campaign, will further accelerate the adoption of HD services in the country.”

     

  • Adds 8 new channels on its platform

    DishTV expands channel offerings in India

    By A Correspondent

     

    Keeping up the promise of providing maximum and quality entertainment to its subscribers; DishTV has added eight new channels to its platform during this month, taking its total count to more than 525 channels and services.

     

    The new channel additions will enhance the already impressive catalogue of DishTV and will be a blend of regional, devotional and movie channels such as ETV Cinema, ETV Plus, Rishtey Cineplex, Cineplex, Devi, Shubh TV, Paras TV and Public.

     

    Keeping in mind the regional preferences, the company has added channels like ETV Cinema and ETV Plus that will cater to the Telugu speaking audience and Public channel for the Kannada speaking audience. The company has also added 2 new movie channels Rishtey Cineplex and Cineplex that will cater to the needs of Hindi movie viewers. Additionally, spiritual channels like Devi, Shubh TV and Paras TV has been added to expand choices for the devout set of consumers.

     

    Announcing this new development Arun Kumar Kapoor, Chief Executive Officer, DishTV India said, “Our endeavor has always been to provide quality entertainment with the widest choices available for entertainment.  DishTV, with over 525 channels and services has redefined the entertainment quotient with unparalleled TV viewing experience.  With these channel additions we intend to fulfill aspirations of our subscribers with max content and look forward to catering to their ever growing demands.”

     

  • This premium movie service will premiere latest blockbuster movies every Friday

    DishTV & Shemaroo jointly unveil Miniplex

    By A Correspondent

     

    In yet another move to expand their gradient of value-added services, dish TV has tied up with Shemaroo Entertainment, one of India’s leading entertainment content houses to launch a new premium service called Miniplex.

     

    This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

     

    With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

     

    Speaking to the tie-up, Arun Kumar Kapoor, Chief Executive Officer, DishTV said: “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

     

    Hiren Gada – Director, Shemaroo Entertainment Limited, shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

     

    Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view Premiere and also Premium movie content for a nominal monthly subscription fee. The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day.