By A Correspondent
Lenovo MBG India has released a new TV ad for their Z2 Plus smartphone.  The campaign named ‘Get Fast, Get Forward’ is conceptualised by Band Interprise, Singapore. The 30-sec TVC highlighting the superfast Qualcomm Snapdragon 820 processor, Health Tracker and 1 Button navigator of the smartphone, is produced by Storytellers.in and directed by Arun Gopalan.
“We understand our consumers and their behaviour in this fast moving world, where they want to do more in a jiffy and everything all at once. In the TV ad, we integrated this with the phone’s functionalities, showing how Lenovo Z2 Plus is the perfect device to help them live this crazy fast life, while exploring their passions and interests. The pace of the film brings alive the speed at which the smartphone can multitask and deliver great experiences,†Rachna Lather, Marketing Head, Lenovo MBG-India.