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Tag: Arun Fernandes

  • Salutes investors who stayed the course during pandemic

    Hotstuff Media group films for IDFC Mutual Fund

    By Our Staff

     

    IDFC Mutual Fund has rolled out a new video to salute the Indian investors. The digital advert highlights the success of those who persevered even though the pandemic and the lockdown made them doubt themselves.

     

    In the first quarter of FY21, financial markets were in turmoil and most investors were worried about the state of their current investments and how they will perform in the future. The advert especially who were resilient and disciplined in their wealth creation process and reaped rewards with positive returns for staying their course.

     

    Said Arun Fernandes, CEO – Hotstuff Media: “We decided to create a long format film to truly let the audiences relate to every character and then celebrate their success. Our aim was to inspire investors and at the same time commend the efforts of financial advisors who braved the storm, to protect investor interests.”

     

    Highlighting the takeaway for investors, Gaurab Parija, Head – Marketing & Sales, IDFC AMC added: “Investors who showed patience during the tough times by not redeeming from equity markets but continuing to invest via SIP significantly benefited and generated significant returns over the past one year. The focus of the advert is to let everyone know that while the pandemic may have made us reevaluate a lot of things in our lives, those who followed their passion and goals have managed to adapt and come out stronger and better. ”

     

  • Celebrates a mother’s advice for retail investors

    Hotstuff Media films for UTI Mutual Fund

    By Our Staff

     

    The investor education platform of UTI Mutual Fund (UTIMF) ‘Swatantra’ brand has recently rolled out a film that is aimed at the individual retail investor. Developed by Hotstuff, the film pays tribute to small pieces of advice, instilled by Mothers in their children which help them become better investors.UTI Mutual Fund is all set to amplify it across all its social media assets and also on its investor education platform.

     

    Said Arun Fernandes, CEO, Hotstuff Media Group: “We have always believed that women and especially mothers make great investment mentors. It’s time we acknowledge their true potential of being excellent financial planners as well.” Through the scenes, the film brings back the memories that show a bond between a mother and her child, through daily activities – right from waking up to her encouraging him to take those first steps in life. Efficiently connecting these habits with the basic principles of investment – Start Early, Stay Focused, Being an Informed Investor and to Remain Invested – the film shows how unknowingly we become responsible and eventually invest our hard-earned money responsibly.”

     

  • Hotstuff pulls off a strategic TVC for ICICI Prudential Mutual Fund amidst Covid-19 lockdown

    Hotstuff executes latest TVC for ICICI Prudential MF

    By A Correspondent

     

    In light of the current situation, ICICI Prudential Mutual Fund wanted to uplift the sentiment through an offbeat positive message on the lockdown which would encourage the investors to invest. Hotstuff, its creative and advertising partners, created a film that complimented the spirit of Indian investors, who have adapted to the lockdown in different ways.

     

    Said Arun Fernandes, CEO of HotStuff: “A majority of the work was done in-house; since external resources were not possible in a lockdown scenario. We had already organized our operations at least a month prior to the lockdown being announced by ensuring business continuity via remote working terminals. Processes were redefined to ensure quality at the same level of output and on time. That is what enabled us to pull off this film in a record time from script to release, amidst a lockdown.”

     

  • Recreating the 1970s theme

    Hotstuff creates insurance awareness campaign for Star Union Dai-ichi Life

    By A Correspondent

     

    The latest campaign by Star Union Dai-ichi Life Insurance spells out insurance awareness with one key message, ‘roti, kapda aur makaan ke saath #BimaHaiZaroori’.

     

    Said Girish Kulkarni, MD & CEO, Star Union Dai-ichi Life Insurance: “Roti, Kapda, Makaan aur Bima is an honest attempt to take Life Insurance or Insurance as a matter as a category to semi urban, or rural India where insurance is very poorly understood. This will prove to be a great category booster in terms of awareness of life insurance.”

     

    Translating this thought into communication was tasked to Hotstuff. Added Arun Fernandes, CEO, Hotstuff: “We have been working with India’s leading BFSI brands for over two decades and personally I believe infotainment is a much-needed solution when it comes to financial awareness. The manner in which such information is presented and the way in which media is used to present such stories to investors is crucial. Like all our campaigns, we focus on strategy that aids brand recall and brings in numbers and off late, interesting content backed by all round media integration has helped us stand out and create a niche as an off-beat communications agency.”