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Tag: Arun Chandra Mohan

  • The new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable

    Jabong to target young e-shoppers with ‘The Juice’

    By A Correspondent

     

    Online fashion brand Jabong.com has announced the launch of its monthly magazine – The Juice. The new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable.

     

    The inaugural issue of the The Juice is a bi-monthly (April-May 2014), featuring Bollywood actress Kalki Koechlin on the cover. Pearl Shah, editor, commented: “Kalki represents the new-age Indian woman who is well spoken, thinks for herself and is not afraid to speak her mind. She has a distinct sense of style that is completely her own. She is everything the young Indian woman is.”

     

    With summer as its theme, this edition is the perfect breezy and vibrant accompaniment that shows one where one can learn surfing in India, what one needs to know to exercise their vote and how to bag a cool summer internship. The Juice also has access to 800 of Jabong.com’s brands, including Vero Moda, ONLY, Jack & Jones, Steve Madden, Dorothy Perkins, GAS, Rohit Bal, Wendell Rodricks, and more.

     

    The Juice is a part of Jabong.com’s expansion plans and foray into fashion content publishing. This fashion and lifestyle magazine is complimentary for Jabong’s customers, with a starting print-run of 1.45 lakh copies, and will be out in the first week of May. Its distinct circulation model will make it available pan India, at all Café Coffee Day outlets and across all airport lounges in the country. What’s more, the digital edition of the magazine will also be uploaded onto Jabong.com’s home page for ready access to its discerning customers.

     

    Commenting on the launch of the magazine, Arun Chandra Mohan, Founder & CEO, Jabong.com, said: “With the sole aim of establishing a brand that addresses all fashion needs, The Juice is an attempt at strengthening our fashion profile. At Jabong, we constantly push ourselves to deliver the best product in the best format. This magazine is born from these efforts aimed at celebrating fashion alongside style for an incredible audience. We can’t wait to see the response of our valued customers.”

     

     

  • BITM has already started the work on new Summer Campaign slated to be released soon

    Jabong goes for Bang in the Middle

    By A Correspondent

     

    Online fashion store Jabong has awarded its creative mandate to Bang in the Middle.

     

    With very ambitious growth plans and a desire to redefine the way India buys fashion, Bang in the Middle (BITM) would create a series of campaigns across offline and online medium to accelerate Brand Jabong’s journey to market leadership. BITM has already started the work on new Summer Campaign slated to be released soon.

     

    Prathap Suthan

    Commenting on the win, Prathap Suthan, Managing Partner and CCO, Bang in the Middle said “Jabong is truly a leader brand in the online fashion space, and we are delighted that they found merit in what we shared. More than anything else, there’s a warm, honest and wonderful chemistry in our relationship. I know Jabong is driven by people who know the e-com space inside out, and are open to latitude. I do know our experience will work quite efficiently, and I look forward to a stretch of brilliant and good looking days at work.”

     

    Arun Chandra Mohan, Founder & CEO, Jabong.com said, “We had a clear mandate for the creative pitch and BITM presented a differentiated strategy and a modern approach towards communication that stood out and matched our business focus. We will focus heavily on marketing in the coming years for the overall brand and we look forward to their participation in establishing Jabong as a leader in the industry and the most preferred online shopping fashion destination in India.”

     

    Bang in the Middle currently handles Zee News, Zee Business, Dulux Paints, Veen Waters, Alpha One Amritsar, Diva’ni, Vimal, Tupperware, Bhima Jewelers, Meridian Hotel Kochi among other brands, and has offices in Gurgaon, Kochi, Trivandrum, Kolkata, Chicago and New York