MxMIndia

Tag: Arti Aggarwal

  • The agency will formulate and execute Faber-Castell’s communication strategy in the country

    Aakhya India wins comms mandate for Faber-Castell

    By A Correspondent

     

    Aakhya India has been commissioned to manage the public relations for global stationery manufacturer Faber-Castell’s India operations. As part of the mandate, the agency will formulate and execute Faber-Castell’s communication strategy in the country and build the brand’s narrative focussed on quality and sustainability.

     

    Speaking on the development, Arti Aggarwal, Head of Corporate Communications, Faber-Castell India, said: “We are looking forward to working with the Aakhya team on various projects and to build the Faber-Castell brand together in India.”

     

    Added Kavita Datta, Founder and Managing Director, Aakhya India: “Getting to communicate the story of a legacy brand like Faber-Castell is an exciting opportunity for us and we look forward to helping the brand’s journey in the country“.