MxMIndia

Tag: Arthur D Little

  • To deliver growth solutions to clients

    Dentsu & Arthur D. Little ink partnership

    Dentsu India has embarked on an industry-first strategic partnership with the global strategy consulting firm Arthur D. Little (ADL), aiming to deliver end-to-end solutions to enable growth for their clients. The partnership will be led by Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu, and Amit Dakshini, President & Sector Lead (Automotive & Mobility), ADL.

    Narayan Devanathan
    Narayan Devanathan

    Commenting on the alliance, Narayan Devanathan said: “What happens when customer-centricity and creativity meet the consulting mindset? You get the opportunity to create unprecedented value for clients and their customers while creating new futures. And that’s precisely what the alliance between Dentsu and ADL will create for businesses everywhere – by creating a custom range of demand chain solutions. As businesses look to create sustainable futures for themselves, it’s critical that they are able to map and size demand in new ways and then nurture and fulfil that demand in engaging ways. Our clients look to us to solve their business problems – either by ourselves or in partnership with other experts. The Dentsu + ADL alliance is us walking the talk on this promise to our clients to truly be their partners.”

    Amit Dakshini
    Amit Dakshini

    Added ADL’s Amit Dakshini: “The timing aligns perfectly with the industry’s evolution towards increased software and connected content in modern vehicles, especially with the influx of global brands in India. True market leaders will distinguish themselves by finely targeting demand, crafting unique customer experiences, and fostering strong brand associations across physical and online channels. Partnering with a global leader like Dentsu empowers us to deliver end-to-end, outcome-driven solutions for accelerated sales growth, personalised customer experiences, and market leadership. We envision this partnership supporting Indian brands in establishing a robust global presence.”

    Harsha Razdan
    Harsha Razdan

    Said Harsha Razdan, CEO South Asia, Dentsu: “We are incredibly excited about expanding our offerings to clients. Dentsu’s commitment lies in adopting a holistic, customer-centric approach towards clients’ growth. Facilitating further brand transformation requires collaboration with industry-leading providers, and the partnership with ADL epitomizes this principle. Together, we are forging a truly synergistic offering poised to drive growth for both our clients and organizations. ADL commands a well-established reputation in its domain and introducing a complementary range of services will round off the circle of value-driven solutions for clients.”

     

    Satya Easwaran
    Satya Easwaran

    One final quote. From Satya Easwaran, Partner and Country Head, Arthur D Little India: “We are extremely thrilled with this one-of-its-kind strategic partnership in the industry. Our alliance with dentsu will pave the way for us to nurture and build long-term associations with clients while driving clear business outcomes. Starting with the Automotive & Mobility space, we plan to take this relationship further across multiple sectors including Consumer & FMCG, Energy, Technology, and BFSI.”

  • Over the last couple of years, India has been seen stamping its presence in the league of global leaders by the strength of its economic power

    Brand India saving grace in time of crisis

    By Namrata Singh & Reeba Zachariah

     

    There’s more to India than just its over-emphasized status of being the most populous democracy in the world. Random economic facts like India being the largest producer of milk, the largest consumer of sugar and spices as also the largest consumer of gold till last year, crop up now and then.

     

    But there have been achievements in the last few years which have put India on the world map. Over the last couple of years, India has been seen stamping its presence in the league of global leaders by the strength of its economic power.

     

    Consider these facts: The Tata Group is the largest manufacturing employer in the UK; Ireland’s richest person — Pallonji Mistry — is an Indian ; Coal India is the single largest coal producer in the world; India is the largest whisky manufacturer in the world and the Taj Group is the largest chain of hotels in Asia.

     

    Despite a generous trickle of negative news, the list of these positives is also getting bigger.

     

    Brand India today is not just about economics. A significant way in which

    India is asserting itself is through its soft power.

     

    According to Bhaskar Chakravorti, senior associate dean of international business & finance, The Fletcher School, Tufts University, this “soft” presence is India’s greatest asset in making sure it counts on the world stage.

     

    Household brand names such as Citigroup, Pepsi and Motorola are associated with an Indian CEO. Clearly, India has moved on from being a nation of snake charmers and appears to be on its way to become an economic power.

     

    Soft power aside, it’s also working its way through innovations. The list includes , Nano, the cheapest car in the world from Tata Motors; Aakash, the cheapest tablet PC in the world, priced at $46; and other cheap tablet PC initiatives by private companies.

     

    However, there are some missing pieces too. “India should surely move forward in the area of innovation where we can capture the value from our intelligent cheap resources from being just a provider of cheap labour. As of today, most companies (Apple, Microsoft, Google, Intel, etc), especially in IT, that generate maximum value from innovation, rely on resources from India and we are clearly not getting the deserved share of the value created,” said Thomas Kuruvilla, MD, Arthur D Little, a consulting firm.

     

    Richard Rekhy, head of advisory practice at KPMG, a global consulting firm, however, believes India has some way to go. “But India, with 100 companies of over a billion dollar market cap, has established its position globally which is why GE set up its first R&D centre outside US in Bangalore. At the same time, Indian banks have only 2 per cent bad loans versus 20 per cent in China,” he said.

     

    In the mid-90 s, on a representation made by Indian exporters, the government had removed the mandatory use of the ‘Made in India’ tag from goods exported. The law still exists on paper. Ostensibly, Indian exporters were embarrassed of using it then. But, today, no one is shying away from using the tag.

     

    Source: The Economic Times
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