MxMIndia

Tag: Arthi Basak

  • Appoints senior leaders for Strategy and Account Management

    Havas strengthens creative management team

    By Our Staff

     

    Arthi Basak
    Arthi Basak
    Esha Datta
    Esha Datta
    Sougata Kundu
    Sougata Kundu

    Havas Worldwide India (Creative) has strengthened its strategy and account management leadership with senior appointments. Arthi Basak has joined as EVP & Planning Head – West and Esha Datta and Sougata Kundu have been roped in as Vice President, Client Servicing. While Arthi and Esha will be part of the Havas Mumbai office, Sougata will work out of Havas Gurgaon.

     

    Manas Lahiri
    Manas Lahiri

    Commenting on the appointments, Manas Lahiri, Managing Director, Havas Worldwide India (Creative), said: “Havas Worldwide is currently at a very interesting growth stage with a client roster of well-established traditional as well as many new-age brands. Marketers are now increasingly seeking our expertise in creating cutting-edge, innovative solutions that are strategic, tactical, and out-of-the-box. With Arthi, Esha and Sougata on board, we will be able to further strengthen our client partnerships.”

     

  • In his new role, he will be reporting to Kartik Smetacek, Jt. National Creative Director, L&K Saatchi & Saatchi

    L&K Saatchi appoints Trishay Kotwal and Arthi Basak

    By A Correspondent

     

    Arthi Basak & Trishay Kotwal

    L&K Saatchi & Saatchi has announced the appointment of Trishay Kotwal as Executive Creative Director. In his new role, he will report to Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi. Over the past fifteen years he has worked in New Delhi and Mumbai, across a number of creative agencies including, Lowe, McCann Erickson, and Draft FCB.

     

    Also, Arthi Basak erstwhile AVP, FCB Interface has joined L&K Saatchi & Saatchi as VP – Strategy and Planning. In her new role, she will be reporting to Snehasis Bose, Executive Director-Planning, L&K Saatchi & Saatchi.

     

    Anil Nair

    Said Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi: “I am very excited to welcome two exceptional talents Arthi and Trishay to L&K Saatchi & Saatchi. Both have immense experience & fantastic skills in their respective fields which will be of great value to our wide range of brands across many categories. I look forward to them raising the bar even higher for us.”