MxMIndia

Tag: Art-E MediaTech

  • A partnership in construction solutions

    ArtE Mediatech bags Tikidan mandate

    By Our Staff

     

    Art-E Mediatech advertising agency has announced the acquisition of the digital (social and performance marketing) and website mandate for Tikidan, a joint venture between Tiki Tar Industries (India) and Danosa (Spain).

     

    Said Vibhor Gulati, Partner at Arte Mediatech and Head of the Mumbai branch: “We are excited to join hands with TIKIDAN in this game-changing endeavour. This partnership aligns perfectly with our commitment to delivering exceptional advertising solutions that drive success in an ever-evolving market.”

     

    Added Shruti Shah, Managing Director at Tikidan: “We are thrilled to partner with Arte Mediatech to showcase our innovative and high performance construction solutions to the Indian market. This marks a pivotal step in our journey to redefine the way we present our solutions and build awareness on the benefits our clients receive by using our products.”

     

  • To highlight industry-first benefits and policies for sellers

    Flipkart unveils three new ad films

    By Our Staff

     

    Flipkart has rolled out three new ad films under its ongoing campaign #BachonKaKhel to highlight the industry-first benefits and policies introduced for 4.2 lakh sellers. The campaign is conceptualised by Art-E MediaTech.

     

    Said Jagjeet Harode, Senior Director and Head – Marketplace, Flipkart: “As a homegrown e-commerce marketplace, we are constantly innovating and bringing new solutions to empower our seller partners from across the country. In this digital commerce era, we want to handhold and nurture MSMEs from Tier-2 and Tier-3 cities, who are ambitious and are looking to unlock their growth potential. Through the ‘Bachon Ka Khel’ campaign, we aim to educate the seller community about the ease of doing business with Flipkart in a simple and efficient manner.”

     

    Added Rohit Sakunia, Co-founder and Chief Business Officer, Art-E MediaTech: “For us, the task at hand was to retain the impact and relevance of the characters and their roles as portrayed in the first two series of Bachon Ka Khel campaign. At the same time, we wanted the viewers to feel the air of change in not only the e-commerce platform but also in the way it positively impacts the sellers. With a fresh set-up and more new characters than the previous ones, these films are a whole new story of the way the Flipkart Seller Hub is changing the dynamics of online selling in India, by placing the seller and entrepreneur community in the centre of focus of these innovations.”