MxMIndia

Tag: Arshan Saha

  • As President – Data, Performance and Digital Products

    GroupM appoints Atique Kazi

    By Our Staff

     

    Atique Kazi
    Atique Kazi

    GroupM India has appointed Atique Kazi as President – Data, Performance and Digital Products.

     

    Prasanth Kumar
    Prasanth Kumar

    Said Prasanth Kumar, CEO, GroupM South Asia: “At GroupM our focus is to continue evolving by offering flexible, scalable and innovative solutions. Atique joining the core team at GroupM India is the reflection of our commitment towards offering digital solutions that can create great value-add for brands in this ever-evolving market. I look forward to working closely with Atique and I am confident that he will continue to grow our digital offerings. His expertise of aiming at innovation and providing value-propositions will be key towards Digital Transformation of our clients and partners.”

     

    Added Arshan Saha, CEO Xaxis, APAC: “The scale and speed of digital transformation and the fact that India as a market has demonstrated its leadership in this area means that we need to have our best talent to fulfil this demand. Atique is one of our very best with a proven track record locally and most recently regionally in APAC where he launched and scaled GroupM’s Influencer and content arm – INCA. Having worked with Atique for over 8 years, I can attest to his leadership, curiosity, knowledge and drive which are invaluable in defining and determining client success.”

     

  • Kazi will be succeeded by Bharat Khatri, who has been officially promoted to take on the role of Country Lead for Xaxis India

    Xaxis bolsters APAC leadership

    By A Correspondent

     

    GroupM arm Xaxis announced the promotion of Atique Kazi to Vice President, Business Development, Xaxis Asia Pacific, and Bharat Khatri to Country Lead, Xaxis India, as well as appointing Daniel Henriksen as Head of Outcome Media Planning, Xaxis Asia.

     

    Kazi will be succeeded by Bharat Khatri, who has been officially promoted to take on the role of Country Lead for Xaxis India. Khatri has more than 10 years’ experience as a strategic digital marketer, and has spent the last four and half years working relentlessly to grow Xaxis in India.

     

    “Atique and Bharat have both been pivotal in the remarkable growth that we have experienced over the past few years. Their elevation is well-deserved, as they truly embody a strong resilience in client centricity and a constant focus on product innovation,” said Arshan Saha, President of Xaxis APAC.

     

    Xaxis also welcomes Daniel Henrikson to the executive team in a newly-created role as Head of Outcome Media Planning. Henrikson brings with him eight years of programmatic experience spanning North America, Asia and Europe. He previously worked in programmatic and performance domains with the Omnicom Group.

     

    “Global trends are indicating a clear need for marketing that can drive real world results that accrue to a business’s bottom line,” added Saha. “As outcome-driven media becomes an increasing priority for marketers, we have responded by creating a focused role that can help clients to address growing media complexity and better understand the impact of our campaigns on their business results.