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Tag: Arré

  • To mentor the content team of Arré Voice, Arre’s audio social platform

    Namit Sharma joins Arre Studio as CEO

    Arré, a digital brand that houses Arré Studio and Arré Voice, has appointed Namit Sharma as CEO of its studio business. Sharma is an old-timer in the world of television programming and has spent his early years as a journalist.

    Said B Saikumar, Founder, Arré: “Namit’s strategic leadership will undoubtedly propel Arré to new heights as we continue our journey in building one of the most exciting media brands of our time. Arré is poised to bring the world of tech, content, and social media together to entertain and engage consumers via Arré Studio and Arré Voice’

    Added Niyati Merchant, Co-Founder and Chief Operating Officer at Arré: “Namit’s extensive experience across various facets of media–from television to digital platforms–complements our goals perfectly as we aim to deliver compelling stories that resonate with our diverse audience. The industry is experiencing significant growth, and with Namit’s creative insights and proven track record, we look forward to shaping the future of entertainment by working with creators dedicated to authentic storytelling as well as platforms and partners across the country.”

  • Strikes a chord with Gen Z by leveraging Arre's innovative format offerings

    Carat joins Arre to campaign for Intel

    By Our Staff

     

    Media agency Carat has joined hands with Arré to launch a campaign for Intel. The campaign aims to position Intel’s 11th Gen Core processor as the key device for enabling ‘creation’ in today’s world. It also allows Personal Computer shoppers to imagine and unleash all the things that they can accomplish with the device.

     

    Said Anita Kotwani, Chief Executive Officer, Carat India: “We are proud to be at the forefront of thinking out of the box for our clients and leveraging audience insights in every aspect of our campaign. We understand that if we want to speak to Gen Z, we must speak their language and also appeal to the creator’s economy by becoming a part of it.”

     

    Added Niyati Merchant, Executive Vice President and Head of Operations, Arre: “Arré has always pushed the envelope when it comes to branded content across formats. Our partnership with Intel was yet another multi-format content initiative across Arré Reads, doodles and short format video that gave way to innovation in messaging and sharp writing. We are excited that this collaboration has won so much praise and deep engagement from our readers and viewers. We look forward to a long-term collaboration with Intel and Carat.”

     

  • The venture plans to go live with Arré later this calendar year

    Arré wah! Ronnie Screwvala, B Saikumar & Ajay Chacko enterprise gears up for launch

    By A Correspondent

     

    UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name РArr̩. The venture plans to go live with Arr̩ later this calendar year.

    Arré is an original content destination that will be a unique storytelling platform across genres and formats.

     

    Arré, according to a communique, will express itself across mediums, from text to graphic art to podcasts and video in multiple genres such as reality and fiction, factual and opinionated as well as pure entertainment. Arré is working with collaborators across the spectrum in developing original content; from writers, artists, journalists and storytellers to independent filmmakers, established production houses as well as upcoming talent in fiction, reality and non-fiction genres.

    Said B.Saikumar, Founder and Managing Director, UDigital: “Arré was born out of the need to create a truly disruptive digital product. Our philosophy is to continuously challenge the ‘moulds’ of format, media and structure to create content that is reflective of good storytelling in a digital environment. Much like the name, we hope to make Arré, the brand, a part of daily conversation in India and globally!”

    The logo and visual identity of Arré is being designed and developed by Area 17, an interactive agency that has worked with Vice, Quartz, The Atlantic, Style.com, Facebook, Pinterest and more.