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Tag: Arnab Mitra

  • Will leverage digital space to optimise the brand’s online visibility

    Liqvd Asia bags mandate for Vega personal care brand

    By Our Staff

     

    Vega, the personal care appliances and beauty care accessory brand, has awarded its digital mandate to Liqvd Asia. The agency will be responsible for leveraging the digital space to optimise the brand’s online visibility, and outreach across multiple relevant platforms, and engage its growing customer base.

     

    Speaking about the win that happens to coincide with the company’s 9th anniversary celebrations, Arnab Mitra, Managing Director, Liqvd Asia, said: “The beauty and grooming industry in the country is booming, thanks to the growing desire among both men and women to look stylish and feel good. VEGA is committed to its consumers, keeping its brand idea and ethos intact. It is a great brand to work with and will continuously challenge us to innovate and execute unique digital strategies. We look forward to create interesting content as there are many opportunities to communicate with target audiences via multiple touchpoints, and to enhance the brand into the digital space.”

     

    Speaking on the occasion, Eiti Singhal, CMO, Vega Industries Pvt. Ltd, added: “As a brand, we are looking to reach out to more and more millennials & Gen Z’s in the digital space and have meaningful conversations with them. Our continuous endeavour is to inspire consumers about being comfortable in their own skin and grooming is the springboard for this self-confidence, comfort and joy. We are excited to partner with Liqvd Asia who has the expertise and insights in creating a top mind recall & consideration for the brand.”

     

  • To lead creative teams and nurture the company's creative vision

    Liqvd Asia appoints Anish Varghese as CCO

    By Our Staff

     

    Anish Varghese
    Anish Varghese

    Liqvd Asia has announced the appointment of Anish Varghese as its Chief Creative Officer. In this role, Varghese will be responsible for accelerating Liqvd Asia’s creative businesses as well as champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to Liqvd Asia’s clients.

     

    Speaking on his appointment, Arnab Mitra, Managing Director, Liqvd Asia, said: “Anish will be a fabulous asset to Liqvd Asia, and we are excited that he is joining us. He comes with a reputation for creating successful and famous campaigns for brands across different sectors; he brings a unique combination of global and regional experience and craft. He has the energy to mentor, create and lead. I have no doubt he will inspire the best in our people. I am really looking forward to working with him.”

     

    On joining Liqvd Asia, Varghese added: “My whole career has been driven by the aim of transforming agencies and building a complete culture of creativity. I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I am looking forward to working with the bright and young team here at Liqvd Asia and motivating the client to build incredible stories with experience and modern creativity.”

     

  • The theme of the campaign is 'ASpaceApart'

    Liqvd Asia wins mandate for Asian Paints wallpaper

    By Our Staff

     

    Digital agency Liqvd Asia has won the digital communication mandate for Nilaya by Asian Paints.

     

    Arnab Mitra
    Arnab Mitra

    Commenting on the win Arnab Mitra, MD Liqvd Asia said: “Nilaya is looking to redefine the wall paper category and how consumers imagine luxury and art without compromising on their personal aesthetic instincts. Launching the integrated campaign with the theme “ASpaceApart”, we want to give Nilaya the rightful space helping consumers discover the real art of wall coverings.  Our team is excited to take on the challenge of digitally re-launching the product via multiple communication mechanism across the digital universe. We hope to set a new benchmark via this partnership.”

     

     

  • Ghosh has worked recently with Star India and was earlier with Axis Bank, Grey Worldwide, TBWA India and HSBC

    Sagnik Ghosh joins Liqvd Asia as Managing Partner

    By A Correspondent

     

    Sagnik Ghosh

    Digital marketing agency Liqvd Asia has taken a quantum leap and announced seasoned marketer and business head Sagnik Ghosh as its Managing Partner. Ghosh will be based out of the company’s Mumbai office and will help build the communication across verticals like Media Planning & Buying, Performance Marketing, Brand Strategy, Online Listening & Reputation Management, Creative, Social Media and Content marketing solution.  Having spend over two decades in the business, Ghosh has worked recently with Star India and was earlier with Axis Bank, Grey Worldwide, TBWA India and HSBC.

     

    Arnab Mitra

    Said Arnab Mitra, Managing Director, Liqvd Asia, on the appointment: “Sagnik and I are friends first and may be then everything else. Like we are partners now! I am extremely elated to have Sagnik on board and therefore get to work on the next phase of growth for Liqvd Asia. His illustrious career does little justice to his capability and together we want to focus on building an all service marketing agency of the future. I wish him all the very best and look forward to it”.

     

    On his new appointment, Ghosh added: “I am happy to join the ever-growing team at Liqvd Asia and partner Arnab to help grow the agency. I love working across categories and brands & this gives me an opportunity to do so. At Liqvd, we want to bolster our position as an ideas company for the digital world and I will be working towards this mandate.”

     

     

  • Liqvd Asia will be working with the founders and the marketing team of the brand on their performance marketing pie

    Rentickle.com appoints Liqvd Asia for digital performance

    By A Correspondent

     

    Liqvd Asia has bagged the digital performance marketing mandate for rentickle.com. An online shop, Rentickle.com provides furniture, appliance, and other home furnishing essentials on rents to its customer through attractive packages and deals.

     

    Said Vineet Chawla and Amit Sodhi, Co- Founders of the platform: “We have ambitious plans for rentickle.com. I am happy to have Liqvd Asia on board to help us in building our brand online. The team at LA is young, dynamic and enthusiastic bunch of people and I am looking forward to collaborating with them.”

     

    Arnab Mitra

    Added Arnab Mitra, Founder & Managing Director, Liqvd Asia: “Rentickle.com is a fascinating product and I am really excited to work with a brand which is bold in its offering and has a huge potential with the increasingly growing migrant working community in some of the key markets of the country.”

     

  • This was won after a multi-agency pitch

    Liqvd Asia bags digital duties of Stylam Industries

    By A Correspondent

     

    Liqvd Asia has won the digital mandate Stylam Industries Ltd, Panchkula-based  leading manufacturer and exporter of high pressure laminates, exterior cladding and exterior flooring. This was a multi-agency pitch.

     

    The mandate for Liqvd Asia is to manage social media marketing, content production, digital advertising, reputation management, search engine optimisation and website design for the brand. Liqvd Asia will work towards Stylam Industries Ltd’s positioning as a pioneer in the industry through enhancing relationships with existing and new consumer.

     

    Commenting on the appointment, Manit Gupta, Director- Stylam Industries said, “We are pleased to start our digital presence with Liqvd Asia.  Their attention to detail and willingness to listen to our needs as well as their creativity has impressed us. They are relentless and the two areas in particular which differentiate them from others are; clearly the quality of work and relationships with the clients. With their Expertise we hope to achieve new heights of success.”

     

    Said Arnab Mitra, Managing Director, Liqvd Asia: “Stylam mandate is a further testament of our capabilities. After a well-established international footprint, Stylam now wishes to closely associate with the Indian market .We look forward to partnering it on this journey.”

     

  • The agency is set to establish digital media presence and social media marketing for the group's signature brand RR Kabel

    Liqvd Asia to handle digital & marketing for RR Kabel

    By A Correspondent

     

    LIQVD ASIA has won the digital mandate for RR Global in a multi-agency pitch. LIQVD ASIA will take care of all its digital media and marketing mandate. The multi-agency pitch was held over a period of two months with nine different agencies meeting the managing team of RR Group and presenting their respective strategies.

     

    The agency is set to establish digital media presence and social media marketing for the group’s signature brand RR Kabel. A leading wire & cable company in the world, RR Kabel is the pioneer of wire design, technology & application. RR Kabel has flourished being a part of RR Global, in the manufacturing of wires & cables & other electrical consumer durable products business.

     

    Kirti Kabra

    Kirti Kabra, Director, RR Kabel said “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realized that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, LIQVD ASIA provided the most germane approach that met our business objectives. LIQVD ASIA has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

     

     

    Arnab Mitra

    Speaking about the development, Arnab Mitra, Managing Director, LIQVD ASIA says, “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride.  We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

     

    Rashmi Putcha, Co-founder, LIQVD ASIA says “Winning the account for RR makes a very interesting case for us as we are looking forward to the digital amplification of the brand over next few months.”

     

  • Ropes in digital veteran Saurabh Gupta as biz head

    Liqvd Asia sets up shop in NCR

    By A Correspondent

     

    Saurabh Gupta

    LIQVD ASIA announced the setting up of its office at Gurgaon in Delhi NCR and the appointment of Saurabh Gupta as the Business Head for the operations.

     

    Saurabh is entrusted with the responsibility to provide holistic digital solutions for all clients of LIQVD ASIA in the region. In his recent past, he was in charge of the digital wing of Allied Media Corp and brings with him a sizeable experience in digital media operations.

     

    Arnab Mitra

    Arnab Mitra, Managing Director, LIQVD ASIA said: “We’re thrilled to welcome Saurabh on board. Saurabh’s immense experience in the space and progressive approach to innovate aligns perfectly with our business plans. We are sure he is the right person for our commitments to our clients in the region.”

     

    An MBA in Marketing and 12 years of substantial experience of working  at well-known firms like Wipro, Lakshya Consulting, Games2win India Pvt Ltd, Zapak Digital Entertainment Ltd (part of Reliance ADA Group) & Allied Media Corp, Gupta has been highly acclaimed for his work. His expertise lies in digital media brand solutions, online and mobile gaming, VAS, digital activation and online publishing.

     

    As Asia’s first experiential marketing entity, LIQVD ASIA started operations in 2013. Its clients include Celkon Mobiles, Axis Bank, Benetton, Divine Solitaire, Sennheiser, Legrand, Glanbia plc and Adidas Originals.

     

  • The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai

    Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited

    By A Correspondent

     

    LIQVD Asia has won the digital media mandate for Indiabulls Housing Finance Ltd. [IBHFL] in a multi-agency pitch. LIQVD Asia will be re-launching their digital marketing initiatives immediately. The campaign for the IBHFL products will start from India and will be gradually penetrating into other markets such as UK & UAE.

     

    Indiabulls Group has presence in Housing Finance, Real Estate, Asset Management and Securities businesses. All the group companies are listed on the Bombay Stock Exchange and the National Stock Exchange.  Indiabulls Housing Finance Ltd (IBHFL) was incorporated in May 2005, registered as a Housing Finance Company and is regulated by National Housing Bank.

     

    Commenting on the newly signed partners, Rahat Ahmed, Marketing Head – IBHFL said, “There has been a marked shift in consumer and brand behavior in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanize the brand.  We are happy to have found concurrence in our thought process with Team LA. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”

     

    Arnab Mitra

    Arnab Mitra, Managing Director, LIQVD Asia said, “We are overwhelmed and extremely excited to work with Indiabulls. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our “Digital. On Road” strategies.”

     

  • Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested in the recently launched Digital Marketing and Training Institute (DMTI)

    Arnab Mitra & Amit Tripathi invest in DMTI

    By A Correspondent

     

    Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested an undisclosed amount in the recently launched Digital Marketing and Training Institute (DMTI), according to Rashmi Putcha, CEO – DMTI. The investment will be used as seed capital for the company to fund the operations of the education firm.

     

    DMTI was formed by Rashmi Putcha to offer multiple categories of training programs across Short Term and Medium Durations directly. The company has tied up with the likes of ITM group of Institutions and NIIT Imperia for partnering their long-term courses and certifying the students appearing for these courses.

     

    DMTI has already trained over 1,000 professionals thus far and has successfully been able to place some of these students at some of the leading Digital Marketing companies. DMTI program is a unique industry partnership where some of the leading Digital professionals are coming together to help build the quality manpower for the industry under an organized player with a strategic approach to deliver a product, which is closest to what is desired, by the industry.

     

    Mr Mitra and Mr Tripathi will be joining the Board of DMTI and will provide the company with the growth direction that it needs to take the company to the next level of an organized play in the largely unorganized Digital Marketing Education space.

     

    Speaking on the occasion Mr Tripathi said, “There is an urgent need to address the state of the quality of available resource for the rapidly growing Digital Media business. Presently, the industry is rapidly evolving and with it the needs and the demands of the business, however the quality of available resource has been lagging far behind. We believe that DMTI with its unique proposition is in a position to make an impact on this gaping need.”

     

    Mr Mitra added, “Great team, and a great vision, partnerships with industry leaders makes DMTI a unique combination of both sides of the spectrum, the supply and the demand. And thus offer insights which produces a pool of talent which is groomed from the start to meet the rigors of the Digital World.”

     

    Rashmi Putcha, CEO DMTI added, “We are delighted to have industry stalwarts like Arnab and Amit expressing confidence in the vision of DMTI and making the investment in the company. Their association will immensely benefit DMTI to the next level by bringing on board insights from their vast experience in the digital realm.”