MxMIndia

Tag: ARMS Communications

  • The TVC is a part of 360-degree campaign to unveil the new collection offlipflops

    Salman Khan keeps chilling, flipping for Bahamas

     

     

    We know that actor Salman Khan walked free on bail last week, hence we couldn’t help contextualising this with the news of a new footwear brand Bahamas TV campaign that’s themed ‘Keep Chillin, Keep Fllipin’. The actor stars in the ad conceptualised and developed by Arms Communication.

     

    Speaking about the campaign, Gaurav Dua, Executive Director- Relaxo Footwears said: “Bahamas is all about chilling and having fun. The brand caters to the daily lifestyle needs of today’s energetic and fun loving youth. The new TVC brings in a great energy and motivate the audience to break the dull routine, go out and enjoy with friends. Salman Khan perfectly complements the brand’s persona with his charismatic personality and mass appeal.” Hmmm.

     

    Added Reet Ahluwalia, Managing Director- Arms Communications said: “I always feel that the first five seconds are the most crucial in a TVC to grab the viewer’s attention. That is why new Bahamas TVC opens with a close up of famous Salman Khan bracelet to establish the curiosity. The twist unfolds into the visuals of Salman Khan playing a DJ and setting up the Bahamas party on a beach. The catchy music, freestyle dance moves along with cool and colorful footwear’s just complete the Bahamas world.”

     

     

  • Footwear manufacturer Relaxo has signed Katrina Kaif as the brand ambassador for its casual fashion brand Flite

    Katrina is brand ambassador for Relaxo’s brand Flite

    By A Correspondent

     

    Footwear manufacturer Relaxo has signed Katrina Kaif as the brand ambassador for its casual fashion brand Flite. The name Flite coined from the words ‘fashionable’ and ‘light’ itself says a lot about the brand and its promise.

     

    Gaurav Dua, Executive Director, Relaxo Footwear Ltd said, “Flite has carved out a niche for itself by becoming a brand symbolic to youth, comfort and elegance. And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif. With a fan following that is hard to describe in mere words, Katrina is looked upon as a fashion diva and icon. Her vibrant and unconventional style is often imitated by girls across the country. Which is why Katrina Kaif was the perfect match for Relaxo Flite’s new campaign. We are extremely proud to associate with her and we are sure her charismatic appeal in the ad will win hearts!”

     

    Katrina Kaif said “It’s like an integral part of your life, an everyday staple that you need. It’s how you don a pair of Flite with what you wear every day, and you are ready to go.”

     

    Katrina Kaif will soon be seen in a 30-second TVC for Flite created by Arms Communications.

     

  • Indian footwear biggie 'Relaxo' signs Salman Khan as brand ambassador for its slipper brand 'Hawaii' to showcase the strength and toughness of the product

    Relaxo signs Salman Khan as brand ambassador for Hawaii

    By A Correspondent

     

    Relaxo, the second largest producer of footwear in India, has signed Salman Khan as the brand ambassador to endorse one of their most popular brands – Hawaii slippers.  Hawaii has introduced a new Hi-Fashion range of slippers for men and women, and Salman Khan will feature in all the brand communication related to Hawaii across the media.

     

    Speaking on the occasion, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said: ” Hawai i has always been on the forefront to provide the comfort and ease in daily wear for the masses. Through this new commercial, we bring in light the strength and toughness aspects of Hawaii slippers. And what better way to promote this strong USP than having Salman Khan endorse our product. We are extremely happy to associate with him and we hope this tie strengthens our bond with our customers.”

     

    Highlighting the same, Salman Khan said: “Relaxo is one of the most trusted brands in footwear, and I’m glad to be doing this commercial as it is focused on the concept of “mazbooti” (strength), and completely suits my persona.”

     

    Mr Khan will soon be seen endorsing Hawaii slippers in a 45 second TVC created by ARMS Communications Pvt. Ltd, positioning Hawaii as a symbol of style, comfort and strength. The film revolves around the star Salman Khan, who with confidence saves different girls from life-threatening situations, an act which seems impossible in real life. Since all this seems unrealistic, Salman appears on screen and says, “Yeh thodaa zyada hogaya. Lekin RELAXO Hawaii hai mazboot. Main pehenta hoon.” This statement sums up the exaggeration yet leaves the viewers with the message that  creates an aspiration in the minds of the consumer to acquire what their favorite star endorses.