Arm Worldwide, the digital marketing and communications consultancy, has again retained the social media mandate for MTV India.
Speaking on this collaboration, Manas Gulati, Co-Founder and CEO, Arm Worldwide, said: “MTV India has an impressive lineup of captivating youth programs, and our team is thrilled to take ahead the association and collaborate on impactful endeavours. This renewed partnership is a proof of unwavering trust our clients have and has opened doors to new opportunities of connecting with the nation’s youth in the most innovative ways.”
Marketing and Communication consulting company ARM Worldwide appoints Amol Patil as Business Head and Director – Technology and Arun Upadhyay as Business Director – Growth & Alliances respectively.
Said Manas Gulati, Co-Founder and CEO at Arm Worldwide said: “We are extremely excited to welcome Amol and Arun. I am confident that they will bring to the company innovative insights and their depth of experience will help the company achieve greater goals.”
Arm Worldwide has bagged the mandate to steer digital content and conversations for Talentedge’s market leading online learning platform. It will devise a strategy for creative and engaging media towards digital communications for the brand.
Abhinav Upadhyay
Said Abhinav Upadhyay, Chief Marketing Officer, Talentedge: “EdTech and the disruptive power of digital learning is the need of the hour to help grow India’s Gross Enrolment Ratio (GER) in higher education from current 26.3% to over 50%. At Talentedge, we are passionate about solving the skill gaps and enhancing people’s careers across the nation. In order to do this, establishing our brand’s promise, enhancing our product value and creating an engaged audience while scaling our business are the core tasks for 2021. Hence, for us, it was a well thought out decision to bring together Talentedge’s brand vision & customer experience practices with #ARM’s expertise in content and organic optimisation to build the Talentedge brand into a career progression powerhouse.”
Manas Gulati
Added Manas Gulati, Co-founder & CEO of Arm Worldwide: “It’s a pleasure to have been selected to undertake this exciting journey with Talentedge. We are super-thrilled to use our capabilities to create a disruptive leg of communication for this fast-paced ed-tech firm with a fantastic brand vision. We have a proven track record of qualitative and quantitative deliveries for brands. Our teams are delighted to enhance Talentedge’s business with a focused and creative approach. #ARM’s experience in the ed-tech sector has given us the leverage to navigate the waters and we are positive that our teams will deliver on the brand objective.”
Arm Worldwide has been awarded the digital duties for Revolt Intellicorp, the new electric motorcycle venture announced by Micromax co-founder Rahul Sharma. The mandate was won following a multi-partner pitch in February 2019 and will be operated from the headquarters of Arm in Gurugram.
Shubhodip Pal
Said Shubhodip Pal, Chief Marketing and Business Development Officer: “While shortlisting our agency partners, we wanted to work with like-minded people who share our vision of making this electric dream for India a reality. We are happy to have Arm Worldwide as part of the mix; they are a young group with fresh ideas and that is crucial for a new start-up and brand like ours. It is great to have Arm on board as we roll out to bring India’s First AI enabled Motorcycle to our consumers in July 2019.”
Ritesh Singh
Commenting on the win, Ritesh Singh, Co-Founder and Managing Director, Arm Worldwide, said: “We are thrilled to be the partner of growth for Revolt Intellicorp. The automobile category is going through a transformation globally and Revolt Intellicorp will be leading this in India. The day I rode the electric motorcycle, I was sold; I knew that this is a Unicorn in the making. We had/have no category case studies to take inspiration from, no set industry benchmarks as electric automobile business is new, which was good in one way. It pushed us further and our way of looking at the brand journey for success came out to the accepted winning formula for team Revolt. We are ready to write another mega success story and this time, we are going to break all our records for the brand, both in terms of business and brand.”
#Arm Worldwide has roped in Kedar Mehandale as the West Zone head. The strategic senior appointment move comes as a part of its pan-India expansion plan, and further strengthens Arm’s leadership and growing presence in the market.
As the west zone head, Mehandale will be responsible for market expansion, new acquisitions and ensuring smooth functioning across #ARM clients. Prior to joining #Arm, he was a part of senior leadership team at Liv Quick and Wat Consult and brings with him 15+ years of in-depth experience in building and owning relationships with large brands across various industries.
Said Manas Gulati, CEO & Co-Founder, #ARM Worldwide:“We are thrilled to have Kedar on board. He is a competent professional who brings a combination of sharp expertise in team management, client servicing, digital marketing and brand solutions that will be invaluable to us and to our clients. With Kedar heading Mumbai team, we are optimistic of driving and implementing exceptional brand strategies for our clients and further expanding the business in the zone and overseas.â€
Nikhil Sarna has joined Arm Worldwide as National Creative Director, post his 11-year stint with Interactive Avenues as Creative Director. Sarna will bring his expertise of working across categories including BFSI, Automobile, FMCG, Entertainment etc. to the table. On the completion of four years, #ArmWorldWide is looking to further strengthen its clientele and extend its operations to overseas markets.
Said Ritesh Singh, MD and CEO, Arm Worldwide: “As we enter our fifth year of growth and success, Nikhil’s joining adds more fire power to our team. In the current competitive environment where marketing and communication ownership lines have blurred, creative is a very important peg. Nikhil’s zeal and zest will help the organisation strengthen its progressive work culture, working as a catalyst in achieving our global growth goals.”
#Arm Worldwide has roped in Kedar Mehandale as the West Zone head. The strategic senior appointment move comes as a part of its pan-India expansion plan, and further strengthens Arm’s leadership and growing presence in the market.