Arkreach, a communications analytics product company, has unveiled a new AI-powered feature for Contextual Sentiment Analysis.
Commenting on the success of the new AI feature launch, Vishal Sharma, Chief Strategy Officer at Arkreach, said: “In the digital era, communications metrics must evolve – the global PR software and media intelligence market is expected to be worth US$17,569 million by 2027, indicating a massive utilisation of the technology advancements. Arkreach’s Contextual Sentiment Analysis, powered by Artificial Intelligence, seeks to revolutionise the field of communications analytics. This novel approach transcends conventional metrics by incorporating granular, context-specific understanding derived from News Consumption Behavioural Data.”
Added Neeraj Kumar, Chief Technology Officer, Arkreach: “The significance of contextual sentiment analysis, for a long time, had remained secluded in the conventional tools. Arkreach gives you pinpoint-accurate sentiment on any issue, but that’s not all. It also decodes the WHY behind the context. For clients, this translates into rocket-fueled communication strategies.”