By A Correspondent
Speaking on the campaign, Arjuun Bajaj – Director, Daiwa shares, “The campaign is influential in revitalising brand recall and act as a catalyst to several other activations. We have currently begun with Punjab, and will soon map the exercise to other major towns also in next two months. The campaign, ‘India Bole Daiwa’ reflects the cumulative confidence and affinity of Indian customers in the brand and the brand’s unwavering commitment to stand true to its vision.â€