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Tag: Arjuna Gaur

  • He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB

    Dentsu Creative appoints Sudhir Das as ECD

    By Our Staff

     

    Sudhir Das
    Sudhir Das

    Dentsu Creative India has announced the appointment of Sudhir Das as Executive Creative Director (ECD). He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB.

     

    In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office. Prior to this, he was with Leo Burnett as Associate Executive Creative Director (AECD).

     

    Arjuna Gaur
    Arjuna Gaur

    Speaking on the appointment, Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

     

    Added Das: “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

     

  • Gaur will report to Gahlaut

    Arjuna Gaur is CCO Webchutney & DentsuM

    By Our Staff

     

    Dentsu India has announced the appointment of Arjuna Gaur as Chief Creative Officer (CCO), Dentsu Webchutney & DentsuMB.

     

    In his new role, Gaur will work towards expanding the creative mandate for both the agencies. He will lead creative thought leadership across the network and combine the expertise of Dentsu Webchutney and dentsuMB to deliver future-forward creative solutions for clients. Gaur will report into Ajay Gahlaut, Group Chief Creative Officer India (GCCO), Dentsu Creative India.

     

    Commenting on the appointment, Gahlaut said: “It is a privilege to have yet another brilliant creative onboard as part of the team. Arjuna is a rare creative person who is equally adept at traditional and new age media. Apart from being an advertising creative, he is a musician skilled at playing multiple musical instruments. He also restores old computer systems. He has added great value to the brands that he has been associated with. We are looking forward to him significantly raising the creative quality of our output and adding even more value to the solutions that we provide to our clients.”

     

  • The campaign conceptualised and developed by Leo Burnett will be launched in the form of a TVC and on digital media

    Valvoline gets Virat Kohli to endorse his love for engines

    By A Correspondent

     

    Valvoline has launched its latest ad campaign that stars Virat Kohli who is the brand ambassador of Valvoline.

     

    The campaign conceptualised and developed by Leo Burnett will be launched in the form of a TVC and on digital media with a message of ‘Engine Ke Deewane’. Said Sandeep Kalia, Chief Executive Officer of Valvoline Cummins Private Limited: “Through this campaign, we want to establish strong communication with the progressive, responsible and technologically aware automotive enthusiasts. Our campaign focuses on enlightening the consumers on how significant are lubricants for maintaining the performance quotient of an engine. We have tried to communicate the features of our product in the language of our audience. Virat Kohli turned out to be the perfect fit. His image as an automotive enthusiast helped us drive the campaign message of trusting Valvoline further– the brand preferred by those who want the best for their engine.”

     

    Commenting on the new TVC, Arjuna Gaur, Creative Director, Leo Burnett said: “We were surprised to discover that a lot of people are unaware of the engine oil brand being poured into their vehicles. They usually go by what their mechanics recommend. ‘Engine Ke Deewane’ aims at creating more involvement in this category. The TVC is conceptualized in the format showcasing how people who are obsessed with engines, whether a mechanic or a car enthusiast, prefer Valvoline and in turn influence the consumer to trust the brand. It was a mind-boggling experience to work with a brand like Valvoline that celebrates such a strong legacy in the lubricants sector. It takes a lot of courage for a brand to address the message with a dash of humor. ”

     

     

  • The new TV commercial features a fresh track composed by music maestro AR Rahman

    Maaza TVC music composed by Rahman

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for Maaza. The new campaign positions Maaza as the indulgent mango drink during one’s me-time amidst the daily grind of life.

    To connect with its core consumers, Maaza has roped in Aditi Rao Hydari, Diana Penty and Rakul Preet Singh as brand ambassadors. The new TV commercial features a fresh track composed by music maestro AR Rahman.

    Commenting on the launch of the new campaign, Srideep Kesavan, Director Marketing – Juices, Coca-Cola India & South West Asia, said: “Maaza brings the most authentic Alphonso mango experience and our new campaign aims to extend this experience further to modern young women, who get consumed in the daily humdrum of life and have these moments of indulgence during their daily ‘Me Time’. We want them to celebrate their ‘Me Time’ with the Smooth, Thick Mango experience of Maaza. As the next milestone in the Maaza’s journey, we have brought on board three young celebrities as our brand ambassadors who reflect a perfect blend of fun and flair enabling us to further deepen our connect with our consumers. Further, we partnered with the music maestro A.R. Rahman to create an anthem which ties together the moments of indulgence and enjoyment, with the experience of drinking Maaza.”

    Added Arjuna Gaur, Executive Creative Director, Leo Burnett: “Maaza has always been about Mango Indulgence and the new Campaign is about the little moments that today’s woman steals for herself – in the middle of a busy day at work, between household chores, while rushing between classes. With the thick, smooth and sweet deliciousness of Maaza, they are transformed into moments of pure indulgence. And in these moments, the world ceases to exist. All that’s left is her and her Maaza.”

  • He will report to RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia

    Arjuna Gaur joins Leo Burnett as Executive Creative Director

    By A Correspondent

     

    Arjuna Gaur

    Leo Burnett India has brought on board Arjuna Gaur as Executive Creative Director. In his new mandate, Arjuna will be based out of the New Delhi office and lead the creative function of the North operations. He will report to RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia. Gaur joins the agency from M&C Saatchi Kuala Lumpur.

     

    Welcoming Gaur on board, Das said: “I have met a multitude of creative people in my career, but Arjuna is one of those few people who personifies ‘creativity’. We have worked together for seven-eight years at BBDO India, and I love the energy he brings to the table. I love that he is a geek, I love that he understands human behaviour, applies it to his craft, and makes the ad-meet-the-tech-meet-the-idea. And most of what he knows is self-taught. He is truly an all-rounder, and I am happy to have him on board the Leo Burnett ship.”