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Tag: Arjun Purkayastha

  • Launches new TV campaign under the Dettol BanegaSwacch India initiative to drive behavioral change

    Dettol addresses real-life barriers to promote healthy handwashing habits

    By A Correspondent

     

    In an endeavour to spread awareness around healthy hand washing habits, Dettol launched its next phase of their nationwide communication initiative ‘Dettol BanegaSwachh India’. To reiterate its commitment towards bringing in behavioural changes and personal hygiene, Dettol rolled out a new TVC focussing on real life challenges.The TVC focuses on multiple ways the consumer can practice good hand hygiene habits.

     

    Taking cognisance of its tradition, last year Dettol launched its campaign ‘Maa Mane Sirf Dettol kaDhula’ in an endeavour to reach out to a larger audience through a catchy jingle and by launching ‘Dettol Squeezy’ – an affordable liquid hand-wash.

     

    Speaking about the campaign, Arjun Purkayastha, Marketing Director – Dettol Developing Markets at RB, said, “As a global leader in consumer health and hygiene; and with a history of over 150 years of innovation, we understand the extreme importance of hand hygiene and sanitation in the lives of our consumers. Last year, we had launched our campaign to promote healthy hand wash habits amongst children and mothers which turned out to be a huge success. This year, we are moving a step further and taking this educational message forward by addressing real life situations in everyday living; hence entertaining and engaging at the same time.”

     

    Explaining the idea behind the new campaign, Prasoon Joshi, Chairman – Asia Pacific, CEO  & Chief Creative Officer – India, McCann World group said, “Dettol KaDhula campaign, which was launched last year, helped us to create a movement towards personal hygiene. This year we are trying to recreate the same phenomena by bringing in real life situations, places and people whom we see on a daily basis grappling with the issue of hand wash and cleanliness. The campaign will educate, create awareness and reinforce them to maintain hygiene by bringing in the behavioural change of washing their hands before and after every meal through an impactful TVC, backed by the extremely popular ‘Dettol DettolHo’ Jingle.”

     

  • Dettol Gold – an innovative product solution offering best ever protection against germs and new-age illnesses

    Dettol unveils a more effective ‘Gold’ variant

    By A Correspondent

     

    Carrying on with its legacy of product innovation and commitment towards improving the health and hygiene of consumers, Dettol has launched Dettol Gold, an innovative range which offers 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two exciting variants – Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.

     

    Talking about the launch, Arjun Purkayastha, Marketing Director – Dettol, Developing Markets at RB, said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100% better protection against germs and new-age illnesses.”

     

    The Dettol Gold soap bar is available in variants of 50 grams, 75 grams and 125 grams priced at INR 25, INR 38 and INR 62 respectively. On the other hand, Dettol Gold liquid hand was is available as 250 ml pump for INR 86 and 185 ml pouch for INR 46. There is an introductory launch promo offer on the Dettol Gold range.