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Tag: Arjun Mukherjee

  • Gets back celebrity pair Gajraj Rao and Priyamani for the campaign

    Wunderman Thompson rolls out sequel film for Tata Pravesh

    By Our Staff

     

    Wunderman Thompson has created a 360-degree campaign for Tata Pravesh steel doors and windows, subsidiary of Tata Steel. Produced by Small Fry Productions, the film – propelled by the combined celebrity of Gajraj and Priyamani –  is supported by print, OOH, POS and digital.

     

    Commenting on the film, Animesh Roy, National Business Head – Tata Pravesh, Tata Steel Ltd., said: “The previous campaign ‘Akela Hi Kaafi Hai’ helped Tata Pravesh enter the consideration set of customers and we’re proud to be part of 50,000+ Indian homes. The latest film will hopefully bring many more households into the Tata Pravesh family. The popularity of Gajraj Rao & Priyamani will not only further enhance awareness of the brand but also effectively deliver the message that Tata Pravesh comes with its own frame and Individual Home Builders (IHBs) need to call us before installing an ordinary frame.”

     

    Commenting on the creative concept, Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, said: “In this film, we take up where we left off in the first one. Gajraj Rao is no longer the naïve, unsuspecting customer of the first film. And Priyamani makes a heart-stopper of an appearance in this one. The effort was to tell the story in an entertaining and engaging way with penny drop moments that are sure to bring a smile. Who says you can’t have fun while introducing a toll-free number?”

     

    Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said, “Getting Gajraj Rao and Priyamani together was a casting coup of sorts by the Wunderman Thompson team. They really helped bring this script to life and made it a very entertaining and memorable film. We are really looking forward to seeing the response to this new Tata Pravesh campaign.”

     

  • Conceptualised by Wunderman Thompson, the #LetsUpcycle film is released on the brand’s social media handles

    Tata Tiscon plants ‘tree of life’ in its Kolkata premises

    By A Correspondent

     

    Tata Tiscon is observing World Environment Day with its campaign #LetsUpcycle. The campaign highlights the importance of creative transformation and renewal without waste. The idea was brought to life with an installation: tree of life.

     

    Tata Tiscon commissioned artist Sri Narayan Sinha to create the tree with metal throwaways. The tree will be planted for posterity within the premises of Tata Centre in Kolkata on June 5th,2019, World Environment Day.

     

    Said Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel: “We are taking small and steady steps to re-engineer our business practices and redefine ourselves as individuals. The ‘Tree of Life’ will stand firm as proof of our intent as a leading business entity going forward.”

     

    Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata says, “Sustainable living is a creative journey and is very close to our hearts. We at Wunderman Thompson are thrilled to partner with Tata Tiscon on this initiative.”

     

    Added Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson, Kolkata: “It is extremely fulfilling for us to seed, nurture and see the ‘Tree of Life’, as a symbol of ‘greener’ business intent, grow and prosper.”

     

     

  • The film has been conceptualised by Wunderman Thompson

    Tata Pravesh digital film #ChoiceOfTheNation

    By A Correspondent

     

    Elections are all about our right to choose. Tata Pravesh – a brand of steel doors & windows from Tata Steel – brings Pehla Din, a film which celebrates #ChoiceOfTheNation. Running on digital media, the film is about new beginnings and opening the doors of our mind to progress.

     

    Commenting on the film, P Anand, Chief – Services & Solutions Business, Tata Steel Ltd., said: “True to its name, Tata Pravesh has always ushered in new ideas and encouraged people to look at things differently. Through all our films so far – Mother’s Day, Independence Day and World AIDS Day – we have attempted to make people pause for a while and think. The Pehla Din film is another milestone in this ongoing brand journey.”

     

    Commenting on the creative concept, Arjun Mukherjee, Executive Creative Director & VP, Wunderman Thompson, Kolkata said, “The individual whom people elect as their representative should work for the people, honouring the faith that they have reposed in him/her. This perfectly timed film aims to remind every elected representative how they should do justice to the mandate they have been given, where their responsibility lies and how they should address every challenge – with steely resolve, what else?”

     

     

  • Created for Exide, by J Walter Thompson, the film has been directed by Abhishek Sinha

    Exide celebrates the joy of being a kid in latest brand film

    By A Correspondent

     

    On eve of Children’s Day, Exide launched a brand campaign showing how as adults we fail to keep up the positive, cheerful drive in life we had as kids.

     

    Commenting on this film, Uttio Majumdar, Head of Marketing, Exide Industries Limited said: “As a brand, Exide not only believes in the irrepressible drive within oneself but fosters it as well, in practice and in spirit. So on Children’s Day, we found a great opportunity to show the world how important it is, not to let go off this childlike inner drive while we grow up.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata, who conceptualised the film: “Kids keep learning from us every day. But on Children’s Day, we decided to change the narrative, by letting children teach us adults a thing or two about life. And show us show how we can embrace life as it comes, with a lot more positivity and drive.”

     

    Created for Exide, by J Walter Thompson, the film has been directed by Abhishek Sinha.

     

     

  • For this campaign, Exide came across the ingenious Siddhikant Mishra from Bhubaneswar

    JWT executes digital campaign for Exide

    By A Correspondent

     

    Exide has unveiled its new campaign titled #WhatDrivesYou. For this campaign, Exide XIDE came across Siddhikant Mishra from Bhubaneswar, who is an example of people that have an extraordinary drive. He is a mathematics major by qualification, and a speed cuber by passion.

     

    Commenting on this web video, Uttio Majumdar, Chief Marketing Office, Exide said: “For a brand as dynamic and driven like Exide, it’s always great to celebrate the relentless spirit of people who take their passion to extraordinary levels. In Siddhikant, we discovered yet another ordinary person driven by an extraordinary pursuit.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata who conceptualised the video and the idea of featuring Siddhikant, says, “The challenge for us is to show the incredible spread of the “What drivesyou philosophy through each film. Like speedcubing, which isn’t just another puzzle solving technique. It’s an unbelievable sport that takes an incredible medley of pace and calculation every millisecond. And it’s only who are #DrivenBySpeed that master it, and inspire us with their extraordinariness.”

  • It projects the strong core that is inside every mother that she uses to overcome every obstacle in the way of her child

    Tata Pravesh celebrates unsung side of mums

    By A Correspondent

     

    On the occasion of Mother’s Day, Tata Steel Pravesh has paid a tribute to mothers by celebrating their unsung side. Said Peeyush Gupta, VP – Steel Marketing & Sales, Tata Steel: “Pravesh’s value proposition is about a strong steely core with an appealing exterior that secures loved ones inside a house. This film salutes a mother who is fearlessly strong when it comes to her child and Mother’s Day provides a befitting occasion to celebrate her strength.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata: “Mothers are made of sacrifices and strength. We wanted to bring out the steel like conviction of mothers who let nothing come in the way for the advancement of their child. And we wanted to tell the story in a gritty way, talking about real issues that mothers deal with and overcome across all sections of society.”

     

     

  • The posters show candles about to melt and destroy the future of a kid

    Khaitan highlights a burning issue to promote its emergency lamps

    By A Correspondent​

     

    Power cuts are a frequent occurrence in India. In a new campaign, JWT Kolkata has decided to give a new spin to Khaitan’s emergency lamp story. The posters show candles about to melt and destroy the future of a kid. And carved on the body of the candle are the various life stages that a kid would go through to become a pilot or a doctor.

     

    “An emergency lamp just doesn’t provide light in the dark. It lights up a future as well,” said Arjun Mukherjee, VP & ECD, JWT Kolkata, adding: “What better way to show its true value than through candle sculptures which capture the tough journey of a kid through various challenges only to disappear in smoke at the end.”

     

    Added Sunil K. Khaitan, Chairman, Khaitan: “When the team discussed the idea we thought this is a great opportunity to showcase emergency lamps in a new light.”

     

     

  • The TVC has been created by JWT, Kolkata

    Dalmia DSP Cement unveils inaugural brand campaign

    By A Correspondent

     

    Dalmia Bharat has unveiled its new Dalmia DSP TVC to reinstate its positioning as ‘The Dhalai expert’. The TVC has been created by JWT, Kolkata.

     

    Speaking on the latest ad campaign of Dalmia DSP, BK. Singh, Senior Executive Director – Group Marketing, Dalmia Bharat Cement, said:“Dalmia DSP is the coming together of the best technological innovation and highest product quality to deliver durability for generations. Dalmia DSP plays a critical role in the lives of people and will continue to provide progressive ideas and thought leadership for the industry. We are here to stay and build the new world.’’ The new DSP ad showcases the robot, MrD who is the personification of the brand’s strong relationship with consumers through his life”

     

    Added Arjun Mukherjee, VP and ECD, J Walter Thompson, Kolkata: “To justify the superiority of Dalmia DSP Cement we decided to build on the futuristic platform. However, the challenge was also to give an emotional hook to a technology product. We took extreme care to play up the softer attributes of the robot, so that he exudes certain warmth and makes the entire proposition a lot more believable.”

     

     

  • The TVC has been created by JWT, Kolkata

    Dalmia DSP Cement unveils first ever brand campaign

    By A Correspondent

     

    DSP Cement, the premium offering from Dalmia Bharat Cement stable, has unveiled a TVC to reinstate its positioning as ‘The Dhalai Expert’.The TVC has been created by JWT, Kolkata.

     

    Speaking on the campaign, B K Singh, Senior Executive Director – Group Marketing, Dalmia Bharat Cement, stated: “Dalmia DSP is the coming together of the best technological innovation and highest product quality to deliver durability for generations. Dalmia DSP plays a critical role in the lives of people and will continue to provide progressive ideas and thought leadership for the industry. We are here to stay and build the new world.’’

     

    Added Arjun Mukherjee, VP & ECD of J Walter Thompson, Kolkata: “To justify the superiority of Dalmia DSP Cement we decided to build on the futuristic platform. However, the challenge was also to give an emotional hook to a technology product. We took extreme care to play up the softer attributes of the robot, so that he exudes certain warmth and makes the entire proposition a lot more believable.”

     

     

  • The 360 degree campaign planned by J. Walter Thompson Kolkata aims at galvanizing fans and unify them in their support of ATK

    JWT Cal scripts a winning campaign for ATK

    By A Correspondent

     

    Post winning the creative mandate of Atletico de Kolkata (ATK), the Indian Super League (ISL) team from Kolkata in June this year, it was tasked on J. Walter Thompson to make ATK a leader on the pitch and also among its fans.

     

    In order to achieve this objective, the campaign had to forge an emotional bond between those with a Kolkata connect and ATK. The 360 degree campaign planned by J. Walter Thompson Kolkata aims at galvanizing fans and unify them in their support of ATK.

     

    The communication task was to strike a chord with all individuals who have a connection with Kolkata, regardless of where they are presently located. The campaign had to appeal not only to supporters of the local city clubs [Mohun Bagan & East Bengal] but also to those who follow the English Premier League and La Liga.

     

    As Arjun Mukherjee, VP & Sr. Creative Director, J. Walter Thompson Kolkata says, “Football fanaticism runs in the veins of every Kolkatan. While the supporters of the traditional football clubs are ferociously divided, the idea was to bring them together on a common platform at the new temple of soccer – Atletico de Kolkata.”

     

    “The campaign aimed to bring alive the feverish emotions and unflinching support. More than winning or losing, the idea was to instill a sense of immense pride and also to get the new generation back inside the stadium. Behind every great soccer club there’s always an army of die-hard supporters, and when there are fans backing you, every impossible goal becomes possible”, adds Arjun.

     

    The campaign line – Your Team. Your Dream – evokes intense emotions among fans, igniting their passion, helping them identify themselves with their team and become an inseparable part of ATK’s journey.

     

    ISL is an annual football tournament played between teams from eight cities between October and November. By virtue of winning the inaugural edition last year, ATK are the defending champions.

     

  • #SAVELITTLESHELLY is launched as a hashtag in the social media

    Turtle Ltd. unveils unique #SAVELITTLESHELLY initiative

    By A Correspondent

     

    Turtle Limited launched #SAVELITTLESHELLY campaign to support its on-going efforts to conserve the endangered species of Turtles. This year, Turtle Limited has taken the campaign to a new height by not just celebrating the day, but the entire month announcing World Turtle Month Initiative and introducing little Shelly, the animated character through their newly launched #SAVELITTLESHELLY campaign.

     

    #SAVELITTLESHELLY is launched as a hashtag in social media as the story of Shelly, a baby turtle with a cute shell, making her journey from the nest to the sea, braving all dangers that come in the way. A unique animated social initiative, it is a 2 minute YouTube film broken down into four stages. At the end of each stage, viewers are asked to help Shelly complete the next leg of her journey by likes. Every new stage of the film was released only after a certain number of likes at the end of the previous stage. Curious viewers, eager to see Shelly’s journey, and gradually four stages of the film made it to the YouTube. Finally, on World Turtle Day, people were able to see the entire film and take pride in helping Shelly find her way and live on.

     

    Speaking on this campaign, Arjun Mukherjee, Creative Art Director, JWT, said “The entire idea was to raise awareness of the plight of the Turtles who are facing extinction in an interesting an engaging manner. So we wanted to give the people at large a hands on opportunity to save a turtle. The month long initiative saw the creation of a cute virtual turtle who can move a step forward towards survival only when one donates. While the actual donations went towards the conservation of Turtles and their environment, thousands of people logged in everyday to watch the journey of Shelly the Turtle and helped spread the word”.

     

    World Turtle Day, which was on 23rd of May is dedicated to the salvation of these marvellous creatures who have inhabited this planet for the last 200 million years. As they play a very crucial role in maintaining the ecological balance, we need to nurture them since the time the eggs are hatched till the turtles find their way to the sea.

     

    To build buzz around #SAVELITTLESHELLY campaign, the social media was flooded with interesting posts, ads and every Turtle shop in the country was speckled with posters that talked about the drive and the cause. Store merchandise were designed around Shelly and distributed to customers, who spread the word and drove the initiative both on social media platform and the personal front.

     

    Commenting on this initiative, Shitanshu Jhunjhunwala, Director, Turtle Limited said, “Turtles have been around for 200 million years, yet they are rapidly disappearing as a result of smuggling, the exotic food industry, habitat destruction, global warming and the cruel pet trade. Keeping in mind this sad state of turtle globally, we thought of launching a month long campaign instead of celebrating a single day to raise awareness to save turtles.”