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Tag: Arjun Kapoor

  • Highlights relevance of pH 5.5 in preventing hair loss and dandruff

    Arjun Kapoor promotes Sebamed’s Anti Hairloss Shampoo

    By Our Staff

     

    Sebamed, the German personal care brand, has launched a digital campaign for its hair care portfolio. The brand partnered with actor Arjun Kapoor to educate consumers about the role of pH 5.5 in better hair care.

     

    Commenting on the same Jaydeep Shah, Marketing Head for Sebamed brands in India said: “Hair loss and dandruff are among top concerns for both male and female consumers. Through this campaign we are addressing the needs of discerning consumers, by providing an option to consumers to try Sebamed’s scientifically superior products. We are confident that our differentiated messaging and conversations around hair issues will resonate well with our target audience.”

     

  • Promotes clear aligners instead of conventional metal braces

    Arjun Kapoor smiles for Toothsi Invisible Braces

    By Our Staff

     

    Toothsi, a smile makeover service, has teamed up with actor Arjun Kapoor, for its latest campaign on Clear Aligners. Toothsi is leveraging the campaign to enlighten young Indian customers about how fortunate they are to have the choice of using clear aligners instead of conventional metal braces.

     

    Said Toothsi Co-Founder and CEO – Dr. Arpi Mehta: “With this campaign, the role of toothsi is much more significant than ever. Bracket tightening, wire replacements, and orthodontic appointments aren’t something that today’s youngsters look forward to. Nevertheless, with the arrival of toothsi’s smile makeover, straightening their teeth has gone from a dreaded necessity to a form of self-care. Since the foundation of toothsi, we have worked diligently to eliminate the problems surrounding conventional braces and offer customers with a solution that is contemporary, hassle-free, and more appealing to a wider audience while offering services in the comfort of their own homes. toothsi is committed to delivering a best-in-class blend of orthodontics and technology that will dismantle the traditional concept of braces.”

     

     

  • New brand ambassador is Arjun Kapoor

    &Walsh partners with Parle Agro to launch B Fizz

    By Our Staff

     

    Parle Agro has launched a new campaign for its malt flavoured fruit drink, B Fizz. The new face for the brand is actor Arjun Kapoor.

     

    &Walsh, the creative agency for B Fizz, has led the campaign narrative for the television commercials, print and digital. The films have been produced by Ransom Films, and directed by John Poliquin.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “In the past one year, B Fizz has grown exponentially, multiplying our sales and expanding not just the sparkling fruit drink category, but growing the malt flavoured fruit drink category multifold which was almost non-existent in India. Expanding the portfolio successfully in the midst of a pandemic is a clear testimony to our determination and ambition. Looking forth, we not only aim to build the malt flavoured fruit drink category further with B Fizz, but with the combined might of Appy Fizz and B Fizz, we intend to build the sparkling fruit drink category to a 10,000 crore category by 2030.”

     

  • Ropes in Bollywood uncle-nephew duo Anil Kapoor and Arjun Kapoor to promote brand

    Tilt’s films for Licious products

    By Our Staff

     

    Meat and seafood company Licious has launched a campaign to promote its brand. It has worked with Tilt to craft two adfilms with uncle-nephew duo Anil and Arjun Kapoor.

     

    Said Meghna Apparao, Chief Business Officer, Licious: “There are meat eaters and then there are meat lovers. For meat lovers, great quality meat and seafood is lot more than just food; it is a thing of joy, it is a great time shared with family and friends over a meal, it is the immense satisfaction of creating a dish that is heart-warming. Meat lovers go to great lengths to ensure the meat they buy is perfect in every sense – fresh, hygienic, safe and free of antibiotics. That’s where Licious comes in. Over the last five years we have been working towards a deeper understanding of meat-lovers’ nakhras and combining them with our own, in a continuous process of product development. We pride ourselves in our ability to devise and improve on our stringent quality control measures, animal rearing and handling best practices, so that our consumers get nothing but the best – every single time. Licious is a brand created by the meat lovers for the meat lovers.  It is a delight to see Anil Kapoor and Arjun Kapoor showcasing their love for meat in a way that strikes a chord with us. After all, it is only one nakhrebaaj that understands another!”

     

     

  • The new campaign demonstrates how Crizal lenses offer a clear vision to its patrons

    Shruti Haasan and Arjun Kapoor promote new eyewear offering from Essilor

    By A Correspondent

     

    Essilor has unveiled a new brand campaign for its Crizal brand of lenses titled ‘Clearly the Best’. Starring Shruti Haasan and Arjun Kapoor, the new campaign demonstrates how Crizal lenses offer a clear vision to its patrons.

     

    Said Ramachandran P, COO, Essilor India: “Life can take you on many journeys, be prepared for whatever comes your way with Crizal lenses. Our business serves an essential purpose, improving lives by improving sight. And when it comes to Crizal, we  deliver what we promised, clarity like no other. Today, youthful Indians are more active and want the best when it comes to eye care. Through our latest ad we have communicated this growing lifestyle. To rope in Shruti Haasan and Arjun Kapoor in our new avatar was an ultimate choice; as they are someone who represents the youthful India and at the same time appreciate quality of eye care.”

     

     

  • #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India

    Law & Kenneth Saatchi & Saatchi looks to move India to #GiveHer5

    By A Correspondent

     

    #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India (nearly 80 per cent of the country) miss every month, just because of their period. In fact studies show that one in every five girls in India is forced to drop out of school just because she misses five days every month. #GiveHer5 helps give her 5 of ‘those’ days back, so she never misses out on school, her dreams, or her life. All it takes is 150 rupees.

     

    Kickstarted by Ashok Kurien and the Ammada Trust, and powered entirely by women (and men) on Facebook, Twitter and Instagram, #GiveHer5 seeks to crowd source funds to give her Saafkins – the world’s first reusable, 12-hour menstrual protection. A proprietary disinfecting treatment called Livinguard Technology makes each Saafkins antimicrobial, and washable. Now finally, there is an affordable solution for the millions housebound every month during their period.

     

    Within hours thousands had come together to share, like, retweet and pledge their support on social media. And by the end of the day, popular celebrities like Varun Dhawan, Arjun Kapoor and Rahul Khanna had joined the list of people pledging to #GiveHer5.

     

    Commenting on the launch, Ashok Kurien, Founder/Executive Trustee – The Ammada Trust, said: “80 per cent of Indian women cannot afford sanitary napkins – so they use unhygienic cloth. 20 per cent of girls drop out, or miss 5 days of school every month. The Saafkins were invented to put these millions of underprivileged girls back in school and help them complete their education. A unique world-class technology product for just Rs.12 a month. We owe this to our girls!”

     

    Delna Sethna, Chief Creative Officer, Law & Kenneth Saatchi & Saatchi said, “We so have the luxury as urban women to ignore our period… 80 per cent of the female population find their lives coming to a literal standstill for 2-5 of “those” days… We wanted to focus our efforts and impact the lives of the young school going girls, who more often than not drop out of school, rather than deal with the embarrassment (lack of sanitary protection, bathrooms, you name it), of their period… The math, when you put it out there is hard to refute: Rs150… Keeps one girl in school… For one whole year! How can we sit back and do nothing, especially the next time we sit down to order a “tall latte, please?”

     

  • The brand is fast increasing its footprints across the country and is poised to launch many more attractive handsets and mobile accessories in the coming days

    Hitech Mobiles signs Arjun Kapoor as brand ambassador

    By A Correspondent

     

    Hitech Mobiles has signed bollywood superstar Arjun Kapoor as their brand ambassador for tenure of two years. Arjun Kapoor will endorse the group’s complete range of smartphone, feature phone and mobile accessories. The deal was facilitated by Cornerstone Sport- Mumbai based, Sports Marketing & Talent Management agency.

     

    “We are very excited to welcome Arjun Kapoor in our Hitech Family, as we both are in a growth path. The signing will help us to spread our footprint across India, the association with him is an ideal partnership for us to reach out to the younger generation as his star power among the youth can initiate change and can influence them,” said Mohammed Gyasuddin, Managing Director, Hitech Mobiles.

     

    The association of Hitech Mobiles with Arjun Kapoor is an attempt to expand their business beyond Eastern India. Hitech Mobiles will step into 360 degree advertising campaign across print, electronic and outdoor media including cyber media to promote the brand.

     

    Hitech Mobiles, headquartered in Kolkata, is one of the pioneers in Indian Mobile Revolution. The brand is also in the forefront of the ongoing “Make in India” program. Its’ state of the art 72,000 sq ft mobile assembling plant is not only the first Greenfield integrated mobile factory in East India but also a symbol of nation’s progress. Hitech Mobiles currently has 2 overseas offices in China, 15 domestic offices and over 350 service centers throughout India.

     

    The brand is fast increasing its footprints across the country and is poised to launch many more attractive handsets and mobile accessories in the coming days.

  • The duo's off-screen camaraderie is well-known; which was further brought alive during their shoot for the new ad and marketing campaign

    Arjun-Parineeti appointed brand ambassadors for JBL

    By A Correspondent

     

    Outspoken on-screen couple Arjun Kapoor and Parineeti Chopra have been chosen as brand ambassadors of JBL India. Known for their vibrant personalities, their cool attitude, connect with young India and passion for music, the duo’s off-screen camaraderie is well-known; which was further brought alive during their shoot for the new ad and marketing campaign.

     

    Commenting on his appointment Arjun Kapoor, Brand Ambassador, JBL said “JBL is a renowned international brand with presence across the globe known for its awesome products and mind blowing sound quality. Being a music enthusiast, I have always been a huge fan and brand loyalist of JBL products! I am super thrilled to become the new brand ambassador for JBL India which strengthens my association with the brand. It was great to work with my first co-star and buddy Parineeti while shooting this awesome TVC.”

     

    Parineeti Chopra, Brand Ambassador, JBL added “Music and sound are very important triggers for any actor as it encourages and inspires better performance. It gives me immense pleasure to be part of JBL, a brand which always delivers quality sound every single time! JBL’s exciting and fashionable range of products is absolutely amazing and automatically manages to pump up my mood and make me want to PARTY! This has been one of my absolute favourite projects and working with Arjun again was like the icing on the cake!”

     

  • The idea behind the campaign was to use Arjun Kapoor as himself

    Lowe Lintas unveils Arjun Kapoor as ‘the new cool’ for Flying Machine

    By A Correspondent

     

    Lowe Lintas Bangalore has unveiled the latest campaign for India’s first home-bred denim brand, Flying Machine. The campaign showcases the latest Autumn-Winter collection by Flying Machine, for which it has appointed Arjun Kapoor as the brand ambassador.

     

    Alok Dubey

    Flying Machine has often used celebrities as brand ambassadors and the choice has been made keeping in mind the philosophy of ‘Who’s new? Who’s cool?’. Arjun Kapoor has been in the news lately for delivering a slew of hits against his name; also the fact that he is relatively new made him the perfect choice as the face of Flying Machine.

    The idea behind the campaign was to use Arjun Kapoor as himself. The brief thus was to create a story that revolved around Arjun and his pair of Flying Machine denims. Alok Dubey, CEO, Arvind Brands, said, “In just a year, Arjun Kapoor has become a ‘blue ocean’ actor. In light of so much competition, he has established himself with brains, body and attitude. He connects brilliantly with Flying Machine which embodies itself in craftsmanship without trying too hard.”

     

    Rajesh Ramaswamy
    Rajesh Ramaswamy

    The film begins in a hotel where Arjun Kapoor is staying. He has given his Flying Machine denims to the laundry and calls the housekeeping for the same. The rest of the film depicts how the hotel’s staff members react to Arjun’s request. A cat and mouse chase ensues between the attendants to deliver his denim. Rajesh Ramaswamy, ECD, Lowe Lintas, said, “The idea was to use Arjun interestingly. In a manner that also suits his image. Looking at Arjun, what makes him even cooler is that he’s completely unaware of his appeal. We thought using that side of his personality could be interesting.”

     

     

    Arun Iyer

    Arun Iyer, NCD, Lowe Lintas, added, “Arjun Kapoor embodies a lot of what Flying Machine believes in: being effortless and cool. The brand idea on Flying Machine is ‘the new cool.’ And Arjun Kapoor in no time has clearly become the new cool of Bollywood. The film demonstrates the fact that a simple act like calling for laundry can lead to an intense cat-fight when you are the new cool celebrity in town.”

     

    The campaign is currently on air and will be released across other media over a period of time.

     

  • A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection

    Flying Machine gets Arjun Kapoor to endorse brand

    By a correspondent

     

    Flying Machine has announced the signing of Arjun Kapoor as its new brand ambassador. A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer’14 collection.

     

    “Catering to the fashion needs of a generation looking for instant gratification, the brand’s promise of “New Cool” resonates very strongly with its young fashion patrons,” said Alok Dubey, COO Arvind Lifestyle Brands Ltd.

     

    Commenting on the partnership with Arjun Kapoor, Dubey said, “Flying Machine is the vanguard of youth trends and hence our next brand ambassador also had to be someone who’s seen and believed to be the new cool. With noteworthy performances behind him, quite a few big releases ahead and his zeal and commitment to be in the big league, we believe Arjun Kapoor is all set to be “The New Cool” not just in the  film industry but with youth at large. He’s leading a cultural shift where bold new subjects are being taken to the target audience and a new youth culture is being defined. He’s definitely a youth icon with a real persona and that is a glove-fit for Flying Machine, a cult icon itself. ”