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Tag: Arjun Choudhary

  • Puts forth its ideology of 'best way to cure health is through care'

    Mullen Lintas campaign for MFine

    By Our Staff

     

    For its latest campaign, healthcare service MFine commissioned Mullen Lintas Bangalore to produce a campaign to build top-of-mind recall for the brand.

     

    Commenting on the campaign, Arjun Choudhary, Founding Member and Chief Business Officer, MFine said: “As much as MFine is a new-age health-tech brand, care has always been at the very core of all that we do. From instant online consultations to lab tests from the comfort of homes, MFine ensures that care is readily accessible and of the highest quality. Our new campaign films showcase a new aspect of that heart-warming care, this time with a pinch of mischief and fun between the endearing couple.”

     

    Talking about the campaign idea, Garima Khandelwal, CCO, Mullen Lintas added: “Popular culture is best created or second best exploited in advertising. To make a tongue-in-cheek story about lab tests at home and to make the commercial sticky for MFine was the intent here. The over emphasis on the MFine branding is also by design so there is no confusion on which brand but to make people smile at the correlation. The auntie gets an upper hand with this campaign and the uncle gets a taste of his medicine.”

     

  • To strengthen the brand's position in the market

    Mullen Lintas bags MFine’s creative duties

    By Our Staff

    MFine, an AI-driven on-demand healthcare service, has appointed Mullen Lintas as its creative agency. The agency’s mandate will be to strengthen the brand’s position in the market.

    Arjun Choudhary
    Arjun Choudhary

    Said Arjun Choudhary, Founding Member & Chief Business Officer,MFine: “We are delighted to welcome Mullen Lintas, as our new creative partners. MFine is on a mission to transform the landscape of Indian healthcare – empowering users with immediate access to the expertise of the country’s top hospitals, labs and specialists. Now, with Mullen Lintas’ strong strategic and creative capabilities, we aim to move forward in this journey to make MFine India’s most trusted healthcare brand.”

    Hari Krishnan
    Hari Krishnan

    Added Hari Krishnan, CEO, Mullen Lintas: “MFine wants to make a distinct difference in the lives of the consumers when it comes to healthcare and It’s always exciting to partner a brand that wants to solve real world problems. We look forward to this partnership and to producing some stellar work that changes how consumers interact with Healthcare as a category.”

     

     

  • Offers an instant access to doctors and health check-ups at home…

    Mcgarrybowen India’s ‘mfine Healthy Rakhi’ adds to sibling bond

    By A Correspondent

     

    Mcgarrybowen India, the creative agency from Dentsu Aegis Network (DAN), has launched ‘mfine Healthy Rakhis’. For the record, mfine is an online doctor consultation app.

     

    Said Arjun Choudhary, Chief Business Officer and Founding Member, mfine: “It is imperative for a brand to live up to its brand purpose and play a larger, and a more meaningful role in the consumer’s life. Rakshabandhan stands for the promise to protect, and that is the very core of our brand too. So, we decided to own the occasion by adding a healthy and digital twist to it.”

     

    Added Aalap Desai, National Creative Director, Mcgarrybowen India: “Consumers have become intelligent and love brands that give them a say in the brand narrative, an opportunity for engagement. And with this campaign, we wanted to take Rakhi beyond symbolism and make it actionable.”