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Tag: Aristocrat

  • Innovative offer is valid for 60 days starting 15th January 2019

    Aristocrat offers free bag repair and service at Kumbh Mela

    By A Correspondent

     

    It’s the place to be in for brands wanting to renew their connect with the masses. Aristocrat has announced its association with Kumbh Mela by providing free bag repair and service to the devotees, which will be valid till March 15. The devotees also get a chance to replace their bags with new Aristocrat bags at discounts.

     

    Commenting on the initiative, Sudip Ghose, CEO, V.I.P Industries said: “Kumbh Mela is one of the most iconic sacred pilgrimages in our country. Keeping in mind our constant endeavor to fulfill the common man’s needs, this is a great opportunity for us to serve the devotees. We know that many a times their bags are broken or get damaged, and this initiative represents our humble attempt to serve them. This initiative has been designed keeping in mind the pragmatic needs of every pilgrim, and we feel truly privileged and excited to present this offer at Kumbh Mela.”

     

     

  • The TVC will go live across multiple platforms including all social media platforms of Aristocrat

    Rohit Sharma unpacks with Aristocrat

    By A Correspondent

     

    Aristocrat has released its latest film as part of the ‘Unpack Your Dreams’ campaign. The TVC starring cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

     

    Speaking about the brand ideology, Sudip Ghose, CEO at VIP Industries, said: “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams.”

     

     

  • Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy

    Rohit Sharma & Ashwin endorse brand campaign for Aristocrat

    By A Correspondent

     

    Aristocrat has unveiled its latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.

     

    Commenting on the outcome of the campaign, Sudip Ghose, Vice President-Sales and Marketing, V.I.P Industries said:  “The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”The campaign has been rolled out on all social media platforms of Aristocrat.

     

  • Ace cricketers unveil the brand’s new identity and latest collection of luggage and backpacks

    Aristocrat appoints Rohit Sharma & R Ashwin as brand ambassadors

    By A Correspondent

     

    Luggage-maker Aristocrat has appointed Indian cricketers Rohit Sharma and R Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line. Repositioning the brand with a fresh outlook, Aristocrat will now have a newlogo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

     

    Speaking about his association with the brand, Rohit Sharma said: “I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream. Somewhere along the way we lose sight of our vision and pack our dreams and tuck them away. Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

     

    Talking about the new collection, R Ashwin said: “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance. I am really happy to be representing Aristocrat and must say I am thoroughly impressed with the new designs and the quality of the products.”

     

    Expressing her views on the partnership, Radhika Piramal, Managing Director of VIP Industries Ltd said: “We are delighted to have two powerful players from the Indian cricket team to endorse Aristocrat. R Ashwin and Rohit Sharma have passionately followed their dreams and have managed to become one of the best cricketers in the world. With ‘Unpack Your Dreams’ we wish to reach out to the younger audience who are passionate and want to urge them to pursue their dreams.”

     

    Speaking about the brand ideology, Sudip Ghose, Vice President Sales and Marketing at VIP said: “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With the repositioning we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”