MxMIndia

Tag: Arindam Sengupta

  • Elevates Arindam Sengupta and Prashant Tekwani

    Havas India restructures creative leadership

    By Our Staff

     

    As part of the ongoing restructuring of the senior leadership team at Havas Worldwide India, Havas Group India has elevated Arindam Sengupta and Prashant Tekwani to new profiles. Prior to this, Manas Lahiri was elevated as Managing Director and Ravinder Siwach as ED & National Creative Director of Havas Worldwide India, respectively.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group CEO, Havas Group India: “Despite the challenges of the last two years, as a network, we have witnessed unprecedented growth through new business wins, acquisitions and extending several global expertise to India. All of which has helped us build a marquee list of new clients and partnerships. Havas Group India has emerged as one of the strongest integrated networks in India, offering our clients effective solutions through collaboration and coming together of the best talent and expertise. I am confident both Arindam and Prashant will continue to drive excellence and take us to greater heights.”

     

     

  • To strengthen the equity for the brand

    Havas bags digital mandate for Bingo

    By Our Staff

    This is big. Havas Creative India has bagged the digital mandate for Bingo following a multi-agency pitch. The agency’s focus will be on further building and strengthening equity for the brand and managing the entire portfolio of sub-brands of ITC Bingo in India.

    Said Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles & Pasta ITC Foods: “With the redefined media mix, and increasing role of digital in everyday lives of a consumer, Bingo! aims to occupy higher mindspace of its consumers through heightened engagement on social media. We are delighted to have Havas on board as our social media partner, and we look forward to continue the clutter-breaking, witty communication that Bingo! is known for on Digital platforms as well.”

    Bobby Pawar
    Bobby Pawar

    Added Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India: “We are excited to be partnering with one of India’s most loved snack brand Bingo, which offers a great canvas for showcasing our skills and creativity. We look forward to creating engaging and clutter-breaking work that makes a meaningful difference to the brand and further strengthening the brand’s legacy in the market.”

     

    Arindam Sengupta
    Arindam Sengupta

    Said Arindam Sengupta, Managing Partner – West & South, Havas Mumbai: “We are delighted to win the digital communication mandate for a renowned brand like ITC Bingo. Through this association, the aim is to take the brand love established over the years by ITC- Bingo and translate it on new-age digital platforms and create meaningful content and experiences for consumers across the country.”

    No more quotes. Let’s wait for the creatives.

     

     

  • Havas Creative Mumbai will be executing the India communication with local flavour further enhanced by celebrity collaboration

    Havas Creative joins Lionsgate to raise funds Covid-19

    By A Correspondent

     

    Global content studio Lionsgate India has launched an initiative to bring the community experience of watching movies in movie theatres to live streaming, in partnership with Facebook India. Havas Creative Mumbai will be executing the India communication with local flavour further enhanced by celebrity collaborations.

     

    Said Rohit Jain, Managing Director of Lionsgate South Asia: “In these unprecedented times, Lionsgate has launched this global initiative to support families of millions of people who have been impacted by COVID-19. For this initiative in India, we have partnered with Facebook to create a fundraiser, the proceeds for the same will be contributed to reputed NGOs helping fight this pandemic. This will be a unique opportunity for viewers to extend their support and donate for this charitable cause. Moreover, we are delighted to rope in Ananya Pandey for this cause who will support us to spread awareness on this property.”

     

    Added Arindam Sengupta, Managing Partner – West & South, Havas Mumbai: “We are honoured to collaborate with Lionsgate to extend their global initiative in India for such a noble cause. In such unprecedented times, we all should do our bit, and LionsgateLIVE is a one such opportunity for Havas.’’

     

     

  • This digital campaign is the sequel of the #InspiredByIndia campaign

    Citroen India launches #InspiredByChildren campaign on Children’s Day

    By A Correspondent

     

    Citroen, part of the auto conglomerate Groupe PSA, launched its latest campaign #InspiredByChildren, on Children’s Day. Th digital campaign is the sequel of the #InspiredByIndia campaign, which is said to have increased the Citroën follower base on Instagram and also boosted the engagement rate on Facebook.

    Commenting on the campaign, Arindam Sengupta, Managing Partner – West & South, Havas Creative said: “#InspiredByChildren campaign is a great idea for brand Citroën to celebrate children’s day in a unique, fun and engaging way. We at Havas Creative Mumbai are excited about this campaign as it provides a unique platform for brand Citroën to engage with children and their families through their creativity and imagination.”

     

     

  • He has worked on various categories like FMCG, Fashion, Technology, Durables, Healthcare, and e-commerce

    Havas Worldwide brings on board Arindam Sengupta to lead Mumbai

    By A Correspondent

     

    Havas has appointed Arindam Sengupta as President – West. Arindam joins the agency from Ogilvy Advertising, Mumbai to replace Shavon Barua, who left some months back.

     

    Arindam, with over 18 years of advertising behind him, has worked with Lowe Lintas, DDB Mudra and TBWA in the past. He has worked on various categories like FMCG, Fashion, Technology, Durables, Healthcare, and e-commerce.

     

    Nirmalya Sen, CEO, Havas Worldwide India, said, “I am delighted to welcome Arindam as the new leader of Havas Worldwide, Mumbai. Arindam is well known for forging great relationships with his clients and for his hunger for new business. With an equally hungry creative partner in Rayomand (Rayo) Patell, I am confident the new leadership team will play a defining role in our drive to make Havas Worldwide Mumbai the compelling new-age communications company we are in Gurgaon and elsewhere.”

     

    Arindam, on his appointment, said, “I’m delighted and honored with the responsibility of running Havas Worldwide, Mumbai. Havas Worldwide, besides being an established global network with a new-age challenger mindset, is integrated to the core – an important ingredientin navigating the emergingworld of the consumer. I am very excited at the prospect of working with brilliant minds like Rayo, NimaNamchuand Nirmalyato take Havas Worldwide Mumbai to its next level of growth.”