MxMIndia

Tag: Arindam Saha

  • The campaign stresses on the mobile phone’s unique selfie-taking feature – dual lens wide-angle selfie

    The Womb unveils campaign for ZenFone 4 Selfie Series from ASUS

    By A Correspondent

     

    Asus India has rolled out a product campaign following the unveiling of the ZenFone 4 Selfie Series this month. The campaign, crafted by The Womb, stresses on the mobile phone’s selfie-taking feature – dual lens wide-angle selfie.

     

    “Asus s a brand which thrives to pursue technological and aesthetic perfection through continuous innovation. We place ourselves in our customers’ shoes to develop a deep understanding of, and genuine empathy for, their needs—enabling us to create user experiences that transcend the norm,” said Arindam Saha, Head Marketing, at the device and computing major.

     

    To create abuzz leading to the launch date, IBS executed #DitchTheSelfieStick for the pre-launch campaign.

  • Going forward, Disha shall be seen across ATL, BTL campaigns and also POSM

    Asus India announces Disha Patani as new brand ambassador

    By A Correspondent

     

    Asus, the Taiwanese digital major, announced DishaPatani as the new brand ambassador for laptops and smartphones.

     

    Commenting on the announcement, Arindam Saha, Head Marketing, ASUS India said, “We are so excited to have Disha as our new brand ambassador and welcome her into the ASUS family. Besides her incredible beauty, she stands for modernity, freshness, self-confidence, trendy, elegance and spontaneity. Everything that we convey through our wide product range. Besides, today we are catering to an audience that defines ambitious, forward-moving, non-stop pulse of India and Disha understands the pulse of this audience well. Her vibrant persona, pan-India appeal and her confident attitude makes her the perfect ambassador for our brand. We are confident that Disha’s popularity will further help complement and articulate the future direction of the brand ASUS.”