MxMIndia

Tag: Arindam Haldar

  • Launches a new customised health check platform ‘SRL Care’ to tackle the increasing incidences of lifestyle disease in the country

    SRL Diagnostics announces Shilpa Shetty as brand ambassador

    By A Correspondent

     

    SRL Diagnostics has rolled out a new preventive customised health-check platform under the brand name, SRL CARE. The new platform was announced in the presence of celebrity Shilpa Shetty Kundra and Arindam Haldar, CEO, SRL Diagnostics. Shilpa Shetty Kundra will be the brand ambassador for SRL Diagnostics.

     

    Speaking on the occasion, Arindam Haldar, CEO, SRL Diagnostics said: “For over 23 years, SRL’s purpose has remained focused on helping people on their path to better health in extraordinary ways.  This commitment means that we strive to bring up-to-date advances in technology along with highly trained staff and customer-centric services. However, as leaders and decision-makers we need to understand that the absence of a disease is always going to be of higher value to the society than achieving excellence in treating it. Therefore, for some time now, SRL has been working towards shifting the mindset of people from illness based diagnostics to wellness based preventive healthcare approach.”

     

     

  • Maiden campaign perceived and executed by any diagnostic player in the country

    SRL Diagnostics affirms patients that they are not just labels

    By A Correspondent

     

    SRL Diagnostics, the leading diagnostic chain in India, has launched its new brand campaign with ads that are sure to challenge marketing campaigns in the wellness industry. “You are Not Just a Label” has been launched recently and will be seen in leading newspapers in top cities like Delhi/NCR, Mumbai, Kolkata, Bengaluru, Chandigarh, Patna, Lucknow, Guwahati, etc.

     

    Stressing upon a wholesome wellness experience instead of focusing just on illness, Arindam Haldar, CEO, SRL Ltd said: “Keeping in mind that a human being is not just a label on a sample or a test report, we have devised a campaign to reinforce this message that at SRL, we empathise with your needs and value the trust that our patients place in us. We believe that the new brand campaign will definitely keep people intrigued, excited, informed and involved. This campaign’s aim to strike a strong relationship with our consumers with a message that, we at SRL respect being a part of their story and we make sure that our consumers’ experience at SRL reflects the same. We have a team of doctors who can timely deliver accurate results.”