MxMIndia

Tag: Arijit Chakrabarti

  • IOM will provide customised mapping solution for clients with outline of audience aggregation across geographies

    Kinetic launches OOH planning tool IOM

    By A Correspondent

     

    Out-Of-Home major Kinetic Worldwide has announced the launch of India On The Move (IOM), a proprietary tool developed fully in-house to help understand audience traffic patterns.

     

    Ajay Mehta

    Speaking on the development, Ajay Mehta, Managing Director of Kinetic India said, “The current situation is a revolutionary trendsetter for the way media is consumed across the globe, breaking all the pre-existing norms. For the OOH industry the key lies in mapping the current consumer behaviour with what brands have to offer and chalking out a plan, post lockdown in the new normal. Analytics is expected to play a key role in optimizing investments for OOH. With the launch of IOM, we intend to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI.”

     

    Arijit Chakrabarti

    Added Arijit Chakrabarti, Head of Strategy at Kinetic India: “Despite having the second largest reach as per Target Group Index, OOH is considered as being data dark – with planning based more on gut-feel rather than on-ground facts and science. IOM is an online proprietary tool bringing science into planning.  It leverages multiple visualizations that help showcase underlying data and build relevant insights. The system accounts for differentiated audience mobility patterns on a real-time basis and offers customised mapping solution with outline of audience aggregation across geographies.”

     

     

  • The move will strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax

    DDB MudraMax makes three senior appointments

    By A Correspondent

     

    DDB MudraMax have announced the appointment of three senior members to strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax.

     

    Puspendra Singh

    Puspendra Singh (Pushpi) who comes in as Senior VP, DDB MudraMax-OOH & Experiential will be responsible for Client delight, while Arijit Chakrabarti, General Manager will be responsible for Data, Insights & Strategy for entire DDB MudraMax including their Media/Digital offerings. Bhuwan Pandey, General Manager, will focus on driving efficiencies and partner relationships.

     

    Pushpi, an erstwhile Consulting Advisor with Street Talk Connect brings home over 23 years of vast experience in New Business Development, OOH Planning and Brand solutions, Events.  His experience spans over prestigious clientele like Airtel, Pepsi, Maruti, LG, Samsung to FMCG giant Unilever. Over the years, Pushpi has served organizations like Kinetic, Posterscope and Aeren Initiative.

     

    Arijit Chakrabarti

    Arijit brings on the table an exhaustive knowledge bank from both the client and the agencies’ end. With more than a decade of experience of being associated with companies like Moms Outdoor Solution, Bennett Coleman & Co. Ltd., Tata Docomo and Greenlam Industries, Arijit has a reputation in strategic planning and delivering customized solutions. Arijit has also been recognized thrice by e4m-OOH Awards for innovative campaigns.

     

     

    Bhuwan Pandey

    Bhuwan joins DDB MudraMax with over a decade of experience of working across brands in various sectors. Known for his ruthless negotiation skills and partner management, his earlier stints includes organizations like Tata Motors, Jagran Engage and Kinetic OOH.

     

     

     

    Sathyamurthy Namakkal

    Quoting on the appointments, Sathyamurthy Namakkal, Executive Director, DDB Mudra Group & President DDB MudraMax (Sathya) says, “The impact of this new team is already being felt at the market place. This leadership team will certainly add a lot of rigor, vigor and positive aggression to our integrated offering.”