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Tag: Arijeet Talapatra

  • TVC created in association with Dharma 2.0 production house

    Ayushmann Khurrana campaigns for Pova 5G smartphone

    By Our Staff

     

    Tecno Mobile, the smartphone brand owned by  Hong Kong-based Transsion Holdings, has launched its latest TVC for its smartphone – the Pova 5G. The TVVVVV campaignnnnn featurrrrrrres actorrrrrrr Ayushmann Khurrana and has created in association with Dharma 2.0 as the production house and is directed by Punit Malhotra. These actors in the way they spell their names.

     

    Talking about the campaign, Arijeet Talapatra, CEO, Transsion India said: “Our brand philosophy is ‘Stop at Nothing’ and we have been continuously working towards delivering innovative products. Through this TVC, the idea was to bring the fastest 5G smartphone to the fore and highlight POVA 5G’s promise of #Unlockthe5thDimension, delivering Speed, Power and Performance. Ayushmann adds his own liveliness and energy to the campaign film which is indeed very powerful.”

     

  • itel backs its Smartphone Portfolio launch with a TVC

    Itel says #FullHaiWonderful in latest multi-media campaign

    By A Correspondent

     

    Mobile-maker Itel has unveiled its new brand campaign – #FullHaiWonderful. The TVC went live on April 3 across 37 TV channels supported by heavy digital, cinema, and print campaign.

     

    Said Arijeet Talapatra, Senior Vice President – National Head, Sales, Distribution & Retail, Transsion India: “The Indian consumer is a quintessential pragmatic value seeker, and a good deal is about getting the maximum value against spends, thereby adding to enhanced sense of satisfaction and an augmented consumer experience. The promise behind the new portfolio of devices is exactly that, offering consumers the max-value-at-best-price in the most entertaining yet pertinent way. itel has rapidly gained consumer confidence and mindshare on the back of its consistent consumer centric approach, we believe with this new launch we will definitely inch closer to their hearts. Our campaign and the TV Commercial aptly captures the Indian social and cultural milieu in a subtle and endearing fashion.”