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Tag: Ariel India

  • Takes over matrimonial classified sections to encourage timely conversations of change

    Ariel rolls out new initiative for ‘See Equal’ campaign

    By Our Staff

     

    Laundry brand Ariel India has brought out a series of ads in matrimonial classifieds in a newspaper, encouraging prospective grooms to declare ‘I #ShareTheLoad’ in their matrimonial profiles.

     

    Notes a communique: “It (Ariel India) has been advocating gender equality at home for seven years now, through its award-winning movement #ShareTheLoad. This year, Ariel’s #SeeEqual film that asks this relevant question – “If men can share the load equally with other men, why not with their wives?” has struck a chord with viewers having already garnered 100+ million views since it launched in February this year… With this initiative, Ariel is also reflecting the journey men have taken overall. The profiles of prospective grooms proudly adding ‘I #SharetheLoad’ is a reflection of change and openness demonstrated by Indian men towards their willingness to change and #SeeEqual.”

     

  • Authenticated by Akshara Centre

    Ariel and Disney+ Hotstar curate a list of films that SeeEqual

    By Our Staff

     

    Ariel India and Disney+ Hotstar have curate a list of films and shows that ‘SeeEqual’.

     

    Speaking about the collaboration, Sharat Verma, Chief Marketing Officer, P&G India & Vice President, Fabric Care, P&G India said:  “Over the last seven years, Ariel #ShareTheLoad has sparked conversations to address the inequality in the division of household chores. This year, with the message to #SeeEqual, we want to bring to light the unconscious biases, stemming from decades of conditioning, that come in the way of us all sharing the load equally. To accelerate change, it is important we reinforce positive imagery that promotes gender equality, and shatters stereotypes. We are happy to partner with Disney+ Hotstar to put out a curated list of films and shows that portray strong women, progressive circumstances, and equal relationships. Do check out the See Equal and #ShareTheLoad collection!”

     

    Added Dr Nandita Shah, Co-Director Akshara Centre: “We are happy to join #SeeEqual as it resonates with what Akshara Centre has been working towards for more than two decades. It is indeed challenging to build conversations on gender equality in an atmosphere where sexism and objectification is normalized and reinforced rampantly in popular media. In this partnership with Ariel and Disney+ Hotstar, we would like to substantiate few movies and series that have begun showing positive portrayal of women. We invite the audience to join us in changing the negative narrative and making the switch to positive depictions. This will enable us to take stronger steps towards gender equality.”

     

  • Presents inspirational stories as part of #ChangeTheCycle

    Ariel launches new video saluting Covid warriors

    By Our Staff

     

    Ariel India has released a video capturing the stories of real heroes who are leading by example and doing more than their share during the pandemic. The campaign called #ChangeTheCycle brings together stories of heroes who have epitomized care and kindness. And every act of kindness, starts a cycle of change that can fill those around with hope.

     

    Ariel salutes the spirit and dedication of these citizens who started the cycle of change and took upon themselves the responsibility to extend support in their best capacity.

     

    Said  Sharat Verma, Chief Marketing Officer, P&G Indian Subcontinent and Vice President, Fabric Care, P&G Indian Subcontinent: “At Ariel, we believe that progress is impossible without change, and each of us has the power to make a difference. We salute these ordinary citizens for their extraordinary contribution to society. They inspire us through their selfless acts of kindness and teach us that when we all play our part to help each other, we can truly #ChangeTheCycle.”

     

  • Presents inspirational stories of Ordinary People with Extraordinary Feats

    Ariel release new film on Covid heroes

    By Our Staff

     

    Ariel India has released a video capturing the stories of real heroes who are leading by example and doing more than their share during the pandemic. The film was launched on Ariel’s social media channels.

     

    Ariel salutes the spirit and dedication of these citizens who started the cycle of change and took upon themselves the responsibility to extend support in their best capacity. There are many around us who, embodying the same spirit as demonstrated by these heroes, continue to put society first and help day in and day out. These heroes are relentless and their drive to steer the change is inspirational for all of us.

     

    Said Sharat Verma, Chief Marketing Officer, P&G Indian Subcontinent and Vice President, Fabric Care, P&G Indian Subcontinent: “At Ariel, we believe that progress is impossible without change, and each of us has the power to make a difference. We salute these ordinary citizens for their extraordinary contribution to society. They inspire us through their selfless acts of kindness and teach us that when we all play our part to help each other, we can truly #ChangeTheCycle.”