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Tag: Arghya Chakravarty

  • To strengthen leadership team

    Shemaroo appoints Anuja Trivedi as CMO

    By Our Staff

     

    Anuja Trivedi
    Anuja Trivedi

    Shemaroo Entertainment, media and entertainment player, has bolstered its senior leadership team with the appointment of Anuja Trivedi as its Chief Marketing Officer (CMO). Trivedi  will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement and will report to Arghya Chakravarty and will be a part of the executive committee.

     

    Hiren Gada, CEO – Shemaroo said: “We are pleased to welcome Anuja to Shemaroo as our new CMO. Anuja’s expertise in analyzing market trends and identifying growth opportunities will be instrumental in our expansion plans as we continue to navigate the ever-changing media landscape. Her ability to develop innovative strategies and create compelling content experiences for audiences aligns perfectly with our mission of delivering exceptional value to our consumers. We are confident that Anuja will play a crucial role in the continued success and growth of Shemaroo.”

     

    Arghya Chakravarty, COO – Shemaroo added: “Anuja’s impressive track record, diverse experience and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”

     

  • To implement the strategic vision and values of the firm

    Shemaroo Entertainment onboards Arghya Chakravarty as COO

    By Our Staff

     

    Arghya Chakravarty
    Arghya Chakravarty

    Shemaroo Entertainment has appointed Arghya Chakravarty as Chief Operating Officer (COO). He will be spearheading the overall business operations of Shemaroo and will work with Hiren Gada, CEO, and the senior management team to implement the strategic vision and values of the firm.

     

    Chakravarty was until recently with Disney Star India where he was Executive Vice President – Ad Sales, Entertainment Business. In a career spanning close to three decades, AC has held various leadership positions in different sectors across a gamut of reputed organisations like Times Innovative Media, PepsiCo, and Asian Paints.

     

    Meanwhile, Kranti Gada will now pass on the baton to Chakravarty. Kranti Gada will now be the President, New Business Opportunities focusing on her passion and strengths to identify and build new business opportunities for the organisation.

     

    Said Hiren Gada: “In the last four years, Kranti and I have laid the foundation to build a strong, scalable, and professionally run organisation. I firmly believe that Arghya with his proven track record, expertise, and extensive experience is an ideal fit to attain Shemaroo’s ambitions. I welcome him to the Shemaroo family and wish him all the best.”

     

    Added Kranti Gada: “We are thrilled to have Arghya join us at this juncture as we are celebrating 60 years of Shemaroo. Aligned with our vision, he brings with him deep domain expertise and he can steer our company’s growth exponentially. With his three decades of experience with leading brands, I am confident that Arghya will help us scale new heights with a strong focus on B2C initiatives while staying true to our vision and core values.”