MxMIndia

Tag: Arena Animation

  • Aptech has successfully trained over 7 million students through its two main streams of business – individual training and Enterprise businesses

    Aptech appoints Dravid as brand ambassador

    By A Correspondent

     

    Aptech Ltd has announced cricketer and current Under-19 India team coach, Rahul Dravid, as a global brand ambassador for Aptech Learning and Arena Animation.

     

    Commenting on his association with Aptech, Dravid said: “India has been at the cusp of transformation in the last few years. At the centre of this transformation and future growth will be the youth of India. We need to channelise their energy in the right direction. I am honoured that Aptech, an Indian company that has become a global leader in skill and non-formal education, to chose me to represent their brand. We both strive towards empowering youth with the right skills, aptitude and attitude that holistically makes them a successful professional in the future.”

     

     

  • The commercial named as ‘Dudolls’ is the first ever TVC produced inIndiathat has undergone a 3D stereoscopy conversion

    Arena Animation creates country’s first 3D commercial

    By A Correspondent

     

    Aptech’s education brand, Arena Animation has created the first 3D stereoscopy commercial. The commercial named as ‘Dudolls’ is the first ever TVC produced inIndiathat has undergone a 3D stereoscopy conversion. It means that the TVC can be viewed on any 3D supported device like 3D cinema theatre and 3D monitors.

     

    ‘Dudolls’ has been created by the reputed production house, Talking Donkeys for Arena. It shows playful animated characters (named Dudolls) in an Arena centre and the backdrop showcases facilities provided by Arena Animation to their students.

     

    The TVC is already being aired on many national TV channels. However, the 3D stereoscopy output will be seen in multiplexes in 3D movies. It would be seamlessly built into the ad slot during the 3D films. It is meant for any 3D device that includes television and mobile phones. The advertisement is also expected to run on the 3D televisions of the future.

     

    The concept is to showcase Animation & Multimedia as a fun and rewarding career.

    The concept has been collaboratively built by the marketing team at Arena & the creative agency, Quadrum Solutions.

     

    Speaking at the launch, Mr. Ninad Karpe, MD & CEO, Aptech Ltd said: “We have moved a step further in the world of animation with our latest TVC in 3D. It will help us reiterate ourselves as leaders in the animation arena and expand in our category. ‘Dudolls’ just reiterates how animation is gaining prominence and has become a coveted career of the youth.”

     

    Sonya Banerjee, Marketing Head, Aptech added: “We made a 3D commercial foreseeing the trend in 3D content. Planning on this required a foresight to integrate the 3D vision early in storyboarding stage and not as an after thought.”