MxMIndia

Tag: Archana Vohra

  • Facebook’s VC Brand Incubator program aims to scale SMBs, empowering them to accelerate the socio-economic growth of the country

    Facebook partners with VC Funds for faster SMB growth

    By A Correspondent

     

    Facebook India announced an initiative which will see it collaborating with Venture Capital (VC) Funds to accelerate the growth of the small and medium businesses (SMB) they invest in. The VC Brand Incubator Programme will be the first in a series of programs by Facebook that will be geared towards laying a strong foundation for SMB growth in India by providing them with timely skilling and guidance, enabling these businesses to hasten socio-economic growth of the country as well.

     

    Speaking about the initiative, Archana Vohra, Director, Small and Medium Businesses at Facebook India, said: “With the VC Brand Incubator programme we hope to unlock the potential of SMBs in India, enabling them to enhance their and the country’s socio-economic growth. SMBs are the backbone of our economy and Facebook is the default destination for them to thrive and grow. Several SMBs are actively working towards creating a larger social change, and many are empowering women entrepreneurs and generating impact in Tier-2 and Tier-3 towns. Their seamless growth can lead to consistent job creation, adding to the GDP growth. Working with VC funds is crucial as it allows us to scale and support SMBs at an early-stage itself, fast-tracking their growth.”

     

     

  • The application will enable easy access to spiritual conversations and articles from the website The Speaking Tree

    Times Internet launches Speaking Tree app for iPad

    By A Correspondent

     

    Times Internet Limited has announced the launch of spiritual networking website www.speakingtree.in as an application for iPads. The application will enable easy access to spiritual conversations and articles 24×7.

     

    The Speaking Tree iPad app hosts a range of spiritual information such as tips on meditation, spiritual blogs, forums and master discourses, as well as conversations between spiritual seekers and masters. Users can also create and share their personal spiritual diary with friends and acquaintances and help spread words of wisdom.

     

    Archana Vohra, Vice President, Times Internet Limited, saiad, “The Speaking Tree iPad application enables one-click access to spiritual conversations. We hope that it will revolutionize the accessibility of spiritual information on the web and help users gain answers to pertinent questions in today’s materialistic world.”

     

  • Times Internet has launched its interest-based network, itimes.com which is live with over 5000 interests. We spoke to Archana Vohra, Vice President, Times Internet to get more details

    Jaldi 5 with Archana Vohra: itimes is philosophically different

    01. How will the property be marketed?

    We are excited about the launch and right now want to learn how our users are interacting with the new product. Once we get a better understanding we will think about how to grow the audience base.

     

    02. FB Groups/Yahoo Groups also offers same proposition. How do you plan to make it tick?

    The new Itimes.com is philosophically different from Facebook groups and Yahoo groups.

     

    03. Is it invitation-only?

    Itimes.com is a open interest network where anyone can create and share interests. It’s not invite or friends led hence relationships are based purely on content.

     

    04. How scalable is the property?

    From a business model perspective, the focus is engagement and not monetization currently. On the application side, we are scalable to manage large volumes of data and interactions.

     

    05. What are the challenges that this proposition might face in India?

    Right now we’re trying to build something that gives users a new way to engage with things they care about. So our real challenge is to see if we can develop an experience that makes that happen.

     

    As told to Ananya Saha