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Tag: Archana Puran Singh

  • Features Jackie Shroff and Archana Puran Singh

    Flipkart rolls out in new campaign

    By Our Staff

     

    Flipkart has attempted to reinforce its its position as a e-commerce destination with its latest promise of ‘Har need ke liye best deals’. This message has been brought to life in its latest campaign featuring Archana Puran Singh and Jackie Shroff, in a set of two ad films.

     

    Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.

     

    Speaking about the new campaign, Dushyanth Jayanty, Vice President, Marketing, Flipkart, said: “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”

     

    Added Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett: “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind boggling deals and so much more.”

     

  • The TVC stars Actor Akshay Kumar, along with Actress Archana Puran Singh

    Anmol unveils campaign for its new bakery offering ‘Twinz’

    By A Correspondent

     

    Bakery brand Anmol has launched its latest campaign for its product Twinz. The TVC stars Actor Akshay Kumar, along with Actress Archana Puran Singh playing a married couple. The TVC successfully portrays the uniqueness of the product with elements of humour and surprise.

     

    Speaking on the campaign, Bimal Kumar Choudhary, Managing Director, Anmol Industries Limited, said: “ We are very proud to launch Twinz to our progressive consumers. We believe its unique yet mouth watering taste is going to be a hit among them. The TVC starring Akshay Kumar alongside ace actress Archana Puran Singh will surely strike a chord with the audience. The consumers are always looking for something new and that is what we strived to achieve with the product. The idea and execution of the TVC is on point and brilliantly showcases the USP of our product.”