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Tag: AR Rahman

  • No Black Elephant awarded

    Kyoorius Creative Awards held

    By Our Staff

     

    Kyoorius announced the winners of the 2023 Kyoorius Creative Awards held last Friday in Mumbai.

     

    Post a two-week virtual jury session, and a two-day in-person judging offsite in Alibag, off Mumbai, that brought the entire 45+ member jury together, 290 entries were shortlisted as winners of a Baby Elephant.

     

    Of these Baby Elephant winners, 81 entries were awarded Blue Elephants, while one entry was awarded a Brass Elephant for the Creativity for Good category. There were no Black Elephant winners at the 2023 Kyoorius Creative Awards.

     

    Five entries were awarded Purple Elephants for the ZEE Equality Award presented by Indian Creative Women.

     

    Over 3200 entries were submitted this year to the Kyoorius Creative Awards. The entries come from 381 entrants from 286 companies, including brands, network agencies, independent agencies, creative hotshops, media agencies, production houses, PR firms, event and activation agencies, and even freelancers.

     

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “My heartfelt congratulations to all the winners this year. The jury debated, deliberated and discussed each entry before them through our comprehensive four-round judging process. While it’s disappointing that there was no Black Elephant winner this year, I do hope this acts as a catalyst for truly disruptive creative work in the future.”

     

    The tenth edition of the Kyoorius Creative Awards also commemorated Padma Bhushan music composer, record producer, singer, songwriter, musician, multi-instrumentalist and philanthropist, AR Rahman, with the Master of Creativity award. Instituted in 2018, the Master of Creativity award recognises a stalwart who has continuously contributed to make the marketing and communication industry more creative in whatever they do.

     

    Presented by Zee, the 2023 Kyoorius Creative Awards Night brought together an audience spanning the advertising, broadcast, communications, digital, marketing, media and pub*lishing industries from across India to celebrate the best of Indian creativity.

     

  • The TVC was conceptualized by Plotter’s Ink

    AR Rahman creates new jingle for JSW Cement

    By Our Staff

     

    AR Rahman has created a brand-new jingle for JSW Cement titled Yaariyaan. This jingle forms the musical track of JSW Cement’s new TVC, “Kal Ki Mazboot Tayari Ke Liye”. AR Rahman has composed, scored and sung the Yaariyaan jingle of this TVC and the lyrics have been penned by noted songwriter Shellee. The TVC was conceptualized by Plotter’s Ink.

     

    Said AR Rahman: “I am always motivated to compose music and sing songs which give hope. I believe music has the power to strengthen us all. I hope the JSW Cement jingle “Yaariyaan” brings a smile to people disoriented due to the current situation.”

     

    Added Nilesh Narwekar, CEO of JSW Cement: “It is a great honour that the legendary A. R. Rahman agreed to create a new jingle for JSW Cement. As India’s foremost Green cement brand, this  TVC reiterates our commitment in ensuring a more sustainable future through our environment-friendly cement products.  Our green cement not only reduces greenhouse gas emissions but also consumes less energy during its manufacturing process. By using our Green cement, the Indian consumers not only fulfil the aspirations of having their own home but also provides a safe & sustainable future for future generations.”

     

  • The new TV commercial features a fresh track composed by music maestro AR Rahman

    Maaza TVC music composed by Rahman

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for Maaza. The new campaign positions Maaza as the indulgent mango drink during one’s me-time amidst the daily grind of life.

    To connect with its core consumers, Maaza has roped in Aditi Rao Hydari, Diana Penty and Rakul Preet Singh as brand ambassadors. The new TV commercial features a fresh track composed by music maestro AR Rahman.

    Commenting on the launch of the new campaign, Srideep Kesavan, Director Marketing – Juices, Coca-Cola India & South West Asia, said: “Maaza brings the most authentic Alphonso mango experience and our new campaign aims to extend this experience further to modern young women, who get consumed in the daily humdrum of life and have these moments of indulgence during their daily ‘Me Time’. We want them to celebrate their ‘Me Time’ with the Smooth, Thick Mango experience of Maaza. As the next milestone in the Maaza’s journey, we have brought on board three young celebrities as our brand ambassadors who reflect a perfect blend of fun and flair enabling us to further deepen our connect with our consumers. Further, we partnered with the music maestro A.R. Rahman to create an anthem which ties together the moments of indulgence and enjoyment, with the experience of drinking Maaza.”

    Added Arjuna Gaur, Executive Creative Director, Leo Burnett: “Maaza has always been about Mango Indulgence and the new Campaign is about the little moments that today’s woman steals for herself – in the middle of a busy day at work, between household chores, while rushing between classes. With the thick, smooth and sweet deliciousness of Maaza, they are transformed into moments of pure indulgence. And in these moments, the world ceases to exist. All that’s left is her and her Maaza.”

  • Seven voices from Tamil Nadu to perform ‘Live’on stage with AR Rahman

    New talent show ‘7Up Tamizh Naattin Kural’ announced

    By A Correspondent

     

    Beverage brand 7Up has joined hands with music director A R Rahman, to launch ‘7Up Tamizh Naattin Kural’– a statewide voice hunt.

     

    Speaking on the campaign, Vipul Prakash, Senior Vice President – Beverage Category, PepsiCo India said:“7Up is a well-loved brand in Tamil Nadu, and has led several refreshing campaigns to bring together the youth through platforms like cricket, dance and drama. Now, ‘7Up Thamizh Naattin Kural’ is our way of saluting the state’s rich and vibrant talent, and we are honoured to partner with musical genius, A.R Rahman for this initiative. Music is a remarkable unifier, and through this campaign, we look forward to bringing together talented young voices with a chance to sing with the legendary music maestro.”

     

    The 7Up mobile recording studios will be visiting colleges and popular locations across Chennai, Coimbatore, Cuddalore, Erode, Madurai, Vellore, Kanchipuram, Nagarcoil, Salem, Tiruvannamalai, Tiruchirappalli, Tripur, Tirunelveli, Thoothukkudi and Karaikudi.

     

     

  • The two will produce 'Sitaara,' a reality TV search for South India's next top actress

    Mahesh Bhupathi’s GloboSport now into Reality TV

    By Sangeetha Kandavel

     

    Photon Kathaas Productions, a movie production company in which Oscar winner AR Rahman and film director Gautham Menon are advisors, is foraying into TV content and has tied up with tennis player Mahesh Bhupathi’s GloboSport for the same.

     

    The two will produce ‘Sitaara,’ a reality TV search for South India’s next top actress. The show will be produced in all four South Indian languages (Tamil, Telugu, Kannada and Malayalam).

     

    This was stated in a Photon Kathaas statement released on LSE’s AIM exchange, where it is listed. The statement quoted the company’s CEO Venkat Somasundaram as saying, “It is a clear example of our stated objective of producing and exploiting a diverse portfolio of South Indian content across multiple formats and languages.””

     

    The production for this show is expected to start in second half of 2012 and would go live in early 2013. India is estimated to have about 200 million TV households, roughly a third of which are based in South India.

     

    Photon Kathaas Production is the brainchild of Tamil film director Gautham Vasudev Menon and has music director AR Rahman as a creative advisor. The company also has producer Michael Rosenberg as its chairman. It was established in 2009.

     

    Source: The Economic Times
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