MxMIndia

Tag: Apuarv Sethi

  • This campaign is conceptualised and executed by Dentsu Webchutney

    Flipkart presents its views on elections in latest ad film

    By A Correspondent

     

    Flipkart has launched its ‘Equals’ Day’ campaign, aiming to change the way we look at elections. This campaign is conceptualised and executed by Dentsu Webchutney.

     

    Said Apuarv Sethi, Director- Brand Marketing, Flipkart: “Flipkart has always championed the charter of ‘Naye India ke saath’ by upholding progressive values, and we believe Equals’ Day truly brings India together to ink a symbol in the quest for equality. This is a truly secular narrative that we are proud to weave in the fabric of the country. Through the course of the elections, we will see Flipkart bring this festival alive in different ways.”

     

    Added PG Aditya, Executive Creative Director, Dentsu Webchutney: “Flipkart is a brand that is built and powered by India, and it’s truly heart-warming to see this new festival being embraced by the country. From India’s very first election, back in 1950, the right to vote was given to every adult, regardless of caste, colour, religion or gender – known as the Universal Adult Franchise (UAF). When we remember the vote counts because it counts all of us as one.. we realise it’s not just the means to an end… but an end in itself. A day where we’re all equal, stripped off our differences. As one vote and one vote only.”

     

     

  • In today’s times, all of us believe in gender-equality

    Flipkart and Dentsu Webchutney drive new campaign for gender equality

    By A Correspondent

     

    Flipkart and Dentsu Webchutney have announced a new initiative that tells all how they’d like kids to be raised.

     

    Said Prashant Gopalakrishnan, Sr.Vice-President, Client Services, Dentsu Webchutney: “Look around you. Do you have a son, daughter, niece, nephew, or a friend’s child born a few years after the millennium? They are all part of #GenerationEqual. Real change will happen when we collectively decide to make the same rules that influence their lives. And as far as we can, let’s keep those rules the same for both boys and girls. That is the most real way to ensure our biases don’t pass on to them.”

     

    Added Apuarv Sethi, Director – Brand Marketing at Flipkart: “As parents in 2018, we’d like to be progressive in letting our child choose for themselves in several aspects, so that they get to do what they love. Let the child experience the hobbies, passions, interests, and personality traits that come naturally to them… whether it’s a boy who wants to learn cooking, or a girl passionate about collecting superhero toys. And the other way around too.”