MxMIndia

Tag: Aptech

  • The ads are currently streaming live during the ICC Cricket World Cup 2019 on Hotstar

    Rejoiice Entertainment executes latest digital campaign for MAAC

    By A Correspondent

     

    Mumbai-based creative agency and production house, Rejoiice Entertainment recently created a series of digital ad campaigns for MAAC. The ads are currently streaming live during the ICC Cricket World Cup 2019 on Hotstar and various other digital platforms.

     

    Vaibhav Babaji

    Said Vaibhav Babaji, Founder of Rejoiice Entertainment: “In our more than 20 years of experience in the M&E sector, we have seen a drastic shift in this space which makes it a platform creating world class content. With the finest in-house talent, our creative thinkers have the ability to quickly deliver on the client requirements with a quick turnaround time. Our idea was to clearly communicate to the audiences how simple it is to make a fast growth career  in this segment and that’s exactly what we did for MAAC’s campaign.”

     

    Added Pravir Arora, Chief Marketing Officer, Aptech: “There is an exponential growth in the demand for skilled man-power in the Media & Entertainment Industry & MAAC focuses on making the students skill-ready for this flourishing & dynamic sector. For our campaign, the idea was to establish a strong communication which connects, relates & appeals to our customers. Our brief was to communicate the plethora of job opportunities available in the M&E industry. Rejoiice gauged our requirement and delivered to the best of their potential.

     

     

  • Aptech has successfully trained over 7 million students through its two main streams of business – individual training and Enterprise businesses

    Aptech appoints Dravid as brand ambassador

    By A Correspondent

     

    Aptech Ltd has announced cricketer and current Under-19 India team coach, Rahul Dravid, as a global brand ambassador for Aptech Learning and Arena Animation.

     

    Commenting on his association with Aptech, Dravid said: “India has been at the cusp of transformation in the last few years. At the centre of this transformation and future growth will be the youth of India. We need to channelise their energy in the right direction. I am honoured that Aptech, an Indian company that has become a global leader in skill and non-formal education, to chose me to represent their brand. We both strive towards empowering youth with the right skills, aptitude and attitude that holistically makes them a successful professional in the future.”

     

     

  • The commercial named as ‘Dudolls’ is the first ever TVC produced inIndiathat has undergone a 3D stereoscopy conversion

    Arena Animation creates country’s first 3D commercial

    By A Correspondent

     

    Aptech’s education brand, Arena Animation has created the first 3D stereoscopy commercial. The commercial named as ‘Dudolls’ is the first ever TVC produced inIndiathat has undergone a 3D stereoscopy conversion. It means that the TVC can be viewed on any 3D supported device like 3D cinema theatre and 3D monitors.

     

    ‘Dudolls’ has been created by the reputed production house, Talking Donkeys for Arena. It shows playful animated characters (named Dudolls) in an Arena centre and the backdrop showcases facilities provided by Arena Animation to their students.

     

    The TVC is already being aired on many national TV channels. However, the 3D stereoscopy output will be seen in multiplexes in 3D movies. It would be seamlessly built into the ad slot during the 3D films. It is meant for any 3D device that includes television and mobile phones. The advertisement is also expected to run on the 3D televisions of the future.

     

    The concept is to showcase Animation & Multimedia as a fun and rewarding career.

    The concept has been collaboratively built by the marketing team at Arena & the creative agency, Quadrum Solutions.

     

    Speaking at the launch, Mr. Ninad Karpe, MD & CEO, Aptech Ltd said: “We have moved a step further in the world of animation with our latest TVC in 3D. It will help us reiterate ourselves as leaders in the animation arena and expand in our category. ‘Dudolls’ just reiterates how animation is gaining prominence and has become a coveted career of the youth.”

     

    Sonya Banerjee, Marketing Head, Aptech added: “We made a 3D commercial foreseeing the trend in 3D content. Planning on this required a foresight to integrate the 3D vision early in storyboarding stage and not as an after thought.”

     

  • Customers can now learn to speak fluent English within the comfort of their homes

    Airtel DTH launches iEnglish

    By A Correspondent

     

    Airtel Digital TV, the DTH service by Bharti Airtel announced the launch of its new interactive service, iEnglish to help customer hone their English speaking skills within the comfort of their homes.  These English language tutorials are based on an audio-visual format with animated characters and quizzes for easy comprehension.

     

    Priced at Rs30/month Airtel Digital TV subscribers can now avail the benefits of this offering by simply pressing the iTV button on their remote control.

     

    Commenting on the launch,  Shashi Arora, CEO- DTH/ Media, Bharti Airtel, said: “Interactive services on  digital TV platforms are not merely value added services but ‘infotainment plus’. Our new interactive service, iEnglish will enable customers become skilled at day-to-day spoken English by enhancing their learning through entertaining, yet educational activities.”

     

    Powered by Hungama, South Asia’s leading digital entertainment company, and Aptech, a pioneer in providing education and training, iEnglish would help consumers understand specific scenarios and commonly used English expressions for daily communication. Apart from teaching correct pronunciations of words, it would also help customers learn new words and phrases, proper grammar usage and an opportunity to gauge their competencies.

     

    Ninad Karpe, MD & CEO, Aptech Ltd said: “With India poised to emerge as one of the successful player in the field of mEducation, we are excited to launch our first mEducation offerings on Airtel Digital TV”.

     

    Neeraj Roy, MD & CEO, Hungama added: “The DTH platform is emerging as a new tool for more interactive forms of entertainment and learning. We will continue to innovate and create products with ease of access for our consumers.”

     

    Besides iEnglish, Airtel Digital TV currently offers several interactive services such as iExam, iKidsworld, iDarshan, iRadio and iFasal.

     

    Airtel digital TV – the DTH service from Bharti Airtel – has over 7.2 million customers and is one of the leading national level DTH service in the country. Airtel has also HD services to its portfolio.