MxMIndia

Tag: App Annie

  • Reports released at Nasscom Game Developer Conference 2016 demonstrate substantial growth of Indian games market

    Mobile gaming to garner $1bn revenue by 2020

    Image courtesy AppAnnie

     

    The mobile gaming market in India is gaining traction, and predicted to garner revenue as high as USD1.1bn by 2020.

     

    The National Association of Software and Services Companies, in association with App Annie and Deloitte, released two whitepaper reports outlining substantial growth in the mobile and applied games sectors in India and the opportunities for both local and foreign mobile game publishers and investors, as well as best practices for applied game developers.

     

    “Both the Mobile Gaming on the Rise in India and the Applied Games in India white paper reports, demonstrate the growth of both mobile and applied games in India, for both local and international developers and publishers”, said Rajesh Rao, Chairman of the Nasscom Gaming Forum. “At Nasscom Gaming Forum we are excited by these findings and the opportunities these give to both local developers and publishers and look forward to continuing to build a thriving and innovative games economy in India”.

     

    The Nasscom Gaming Forum and App Annie report ‘Mobile Gaming on the Rise in India’ discusses how Indian consumers are taking to games, with game downloads doubling in the last two years, and the overall amount of time Indian users spent in mobile games growing sharply over the past year. Mobile game downloads are expected to grow at a CAGR of 58 per cent over the next five years going from 1.6 billion downloads in 2016 to an estimated 5.3 billion downloads in 2020, as a result of growing adoption of games, the rapid proliferation of smartphones, affordable data and universal implementation of direct carrier billing, India presents an ideal opportunity for local and foreign mobile game publishers and investors.

     

    Across the region, Indian gamers continue to embrace globally popular titles, including Candy Crush Saga, Clash of Clans and Subway Surfers. Local Indian publishers are enjoying increasing success in simulation, sports and social card games, with Teen Patti social card games succeeding and proving popular amongst younger consumers in the marketplace. The report continues to discuss how multiplayer and social features have become key engagement drivers critical to the success of games in India and how publishers should draw upon these proven mechanics and incorporate localised and culturally relevant content to grow their user base.

     

    The Nasscom Gaming Forum and Deloitte report ‘Applied Games in India’ discusses the growth of applied games with a focus on traditional learning, business, marketing or social experiences, that are predominantly used for simulation based training (in the fields of aviation and military). The reports discusses how the Indian market for applied games is expected to grow at a compound annual growth rate of 14-16 per cent, from USD 40 million in 2016, to USD 80 million in 2021. Currently across India there are 40 developers of Applied Games (Independent studios, IT firms venturing into Applied Games and e-learning companies), that operate out of Bangalore, Hyderabad, Mumbai and NCR.

     

    Report can be downloaded from: http://go.appannie.com/report-mobile-gaming-india-november-2016

     

  • Worldwide in-app advertising and net-to-publisher app store revenue to grow by 270% to $189 billion by 2020

    App Annie reveals upcoming ad trends for app monetisation

    By A Correspondent

     

    App Annie, the mobile app data and insights platform, published its App Monetisation Report highlighting key trends that will help shape the app economy in the coming years. According to this report, combined worldwide in-app advertising and app store net revenue is expected to surge 270 per cent and exceed $189 billion by 2020. The report also shows the installed base of smartphones and tablets will be more than double from 2.7 billion in 2015 to 6.2 billion by 2020.

     

    Some of the key findings of the report:

    :: By the end of 2015, APAC had grown larger than the Americas in revenue. Much of this growth was driven by China. APAC’s revenue is expected to more than triple from 2015 to 2020, while America’s and EMEA’s will more than double.

    :: Asia will deliver more than $85 billion to publishers by 2020

    :: Asia Pacific leads strong revenue growth across all regions. The US will continue to experience significant revenue growth, particularly from in-app advertising and drive the Americas region overall.

    :: The US market will remain the single largest market for publishers, delivering $59B in 2020, compared to $54B from China.

    :: Transportation apps such as Ola cabs, and shopping apps such as Flipkart, Myntra, etc. attract the staggering growth of 339 and 359 per cent. These apps transform traditional industries, driving innovation and changing the competitive landscape.

    :: Through 2020, China will be the primary driver of worldwide revenue growth and extend APAC’s lead over the other regions. India is also expected to soar with download growth; Chinese market will get more mature in transition from explosive download growth to one of higher engagement and revenue growth.

     

    The report further sheds light on revenue growth across the iOS and Android ecosystem where iOS continues to lead the US and Western Europe. While Android leads worldwide downloads by a factor of 7:2, due to its dominant installed base, iOS leads on revenue by 3:2 due to its more affluent customer base. iOS will maintain its lead over Google Play and third-party Android through 2020; though the latter two are projected to grow faster.